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K-Rock = AOR?

I don't live in New York, so it doesn't matter what I think as a listener.

But what would be good for the music business would be for them to innovate a true alternative format like Indie 103 has in L.A. I would love to see a big signal frequency do a more mainstream indie format. Play acts like Modest Mouse, White Stripes, Spoon, Beck, Arcade Fire, Death Cab For Cutie.

The 90s are over and it is not 2000 anymore. The Limp Bizkit, Linkin Park, Staind mixed with Ozzy and Guns N Roses will flop in NYC just like it did the last time.
 
SoulCrusher said:
Now Johnny Guido is probably more likely to listen to G Unit, but he still throws on the pimp rock for old times sake. I see them all the time in Seaside Heights - they hang out in groups, with one of them carrying a boom box, all with mirrors in one hand and a bag with Drakkar and hair products in the other, waiting for a group of scantily clad girls to pounce on. It's been this way ever since I started going there 17 years ago. I guess some things never change.
Click to expand...
But when it comes to radio, it's the same Johnny Guido as 17 years ago. Not a new one; the same old one. And the scantily clad girls are creeped out because he's old enough to be their father.

Today's rock formats are for dirty old men with pangs of nostalgia for yesterday's rock formats.
 
no, they need to go back to the way they were before free fm, and the way they were on the weekends.

Led Zeppelin
Tool
Pink Floyd
Godsmack
Boston
System Of A Down
Bad Company
Foo Fighters
Pearl Jam
Stone Temple Pilots
Def Leppard
Nirvana
Smashing Pumpkins
Disturbed
ETC... The Popular Rock Like They Were On The Weekends And Before Free FM
 
eyg2181 said:
no, they need to go back to the way they were before free fm, and the way they were on the weekends.

Led Zeppelin
Tool
Pink Floyd
Godsmack
Boston
System Of A Down
Bad Company
Foo Fighters
Pearl Jam
Stone Temple Pilots
Def Leppard
Nirvana
Smashing Pumpkins
Disturbed
ETC... The Popular Rock Like They Were On The Weekends And Before Free FM
Click to expand...

They gave it a trial run throughout most of 2005 - and it failed. Zep, Floyd, Boston, Bad Company, Def Leppard - bah! Anyone who likes those bands can hear them, and hear them often, on Q. The other bands are acceptable, just don't beat us over the heads with them and play them twice an hour like you used to. I would probably exclude Disturbed and Godsmack if I were going in an Alternative direction, too.

What's missing is the heavier rock bands (if Active) or the indie, post-punk rock bands (if Alternative). K-Rock needs to include this if they want any chance of building a following. They had a good thing going, but lost focus in the late '90s with all the Retro Rock, and fell even further into the abyss with the Frat Boy music. If they don't give NYC something they don't already have, the ship will sink just like it did last time.
 
eyg2181 said:
no, they need to go back to the way they were before free fm, and the way they were on the weekends.

Led Zeppelin
Tool
Pink Floyd
Godsmack
Boston
System Of A Down
Bad Company
Foo Fighters
Pearl Jam
Stone Temple Pilots
Def Leppard
Nirvana
Smashing Pumpkins
Disturbed
ETC... The Popular Rock Like They Were On The Weekends And Before Free FM
Click to expand...

So.........you don't want any new music/new bands played? Isn't this just what K-Rock was right before flipping to free?
 
K-Rock actually cut way down on the currents towards the end. They were playing about one current per hour. Compared to 4-5 (roughly?) per hour when they were alternative.
 
StereoBrain said:
K-Rock actually cut way down on the currents towards the end. They were playing about one current per hour. Compared to 4-5 (roughly?) per hour when they were alternative.
Click to expand...

They're not even playing one current an hour now. It's more like one recurrent an hour.
 
ETC... The Popular Rock Like They Were On The Weekends And Before Free FM

...I think they should stay away from that. Maybe K-Rock could be NY's New Rock Alternative, leaning heavy on active rock and alternative. This might keep them from having Q 104 overlap, in artists. I still think they should play the 90's grunge rock. Thoughts?
 
Hardrocker9 said:
ETC... The Popular Rock Like They Were On The Weekends And Before Free FM

...I think they should stay away from that. Maybe K-Rock could be NY's New Rock Alternative, leaning heavy on active rock and alternative. This might keep them from having Q 104 overlap, in artists. I still think they should play the 90's grunge rock. Thoughts?
Click to expand...

90's grunge rock is fine, but to base your entire playlist off it is just tired and boring. We want to hear new music, not the same old time-and-tested hits.
 
The only way to build an audience is through credibility, through offering their audience something new. Anyone can get "Mr. Brownestone" on Limewire, but how do I find out who whatever cool band I don't know about? Myspace music only goes so far in discovering acts.
Click to expand...
Agreed. Unfortunately, big NYC commercial stations are incredibly conservative. Too much research. They all hammer away at the best-known songs and rarely play anything new -- they really believe the unfamiliar immediately scares listeners away. But they really don't have a lot of listeners to GET scared off, so they should focus on how to DRAW new listeners... but they won't.

Anybody interested in new and unfamiliar material is listening to WFMU, WNYU, WFUV, or maybe WSOU for the hard stuff, or perhaps more likely, they're listening to online stations, or discovering music via audioblogs, or reading about it at Pitchfork and then downloading it.

Even if K-Rock broadened its playlist and stopped being so lame and conservative and repetitive and boring,
I'm not sure that these listeners would ever believe it. How would K-Rock lure them in after alienating them for so long? When I moved into the area in the early '90s, I took a few listens to K-Rock after it went to so-called "alternative," thought "What an awful station... so repetitive... even a declining WHFS sounds a million times better," and rarely gave it a second thought.

I imagine straight-ahead AOR is a better strategy for the station, but they should at *least* do the "no-repeat workday" thing.
 
Anybody interested in new and unfamiliar material is listening to WFMU, WNYU, WFUV, or maybe WSOU for the hard stuff, or perhaps more likely, they're listening to online stations, or discovering music via audioblogs, or reading about it at Pitchfork and then downloading it.
Click to expand...
Ah, but can you sell quack remedies for hair-restoration/weight-loss/impotence to that crowd? You see the problem (in radio execs' eyes)?
 
adma said:
Anybody interested in new and unfamiliar material is listening to WFMU, WNYU, WFUV, or maybe WSOU for the hard stuff, or perhaps more likely, they're listening to online stations, or discovering music via audioblogs, or reading about it at Pitchfork and then downloading it.
Click to expand...
Ah, but can you sell quack remedies for hair-restoration/weight-loss/impotence to that crowd? You see the problem (in radio execs' eyes)?
Click to expand...

Yeah, but you can still sell that crap by playing 30-40 currents of whatever is hitting the Active Rock chart these days.
 
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