K-Rock to become even more insufferable

[p_herring]

Not that I even listened to these "your rock Mondays" because it seems to me that people usually pick the songs that have been heard ad naseum for the past 20 years on rock radio anyways, but this was in the body of an email I received from K-Rock:

The VP’s at HQ served us with a C&D on Your Rock Mondays. They finally decided they’d heard enough of your playlists, and told us to get the music-scheduling super computer out of sleep mode.

If we were you, we wouldn’t take it personally. Sometimes, when the bosses say “You Suck,” what they really mean is “We Love You.” At least, that’s what we keep telling ourselves. Anyway, we thought your playlists kicked ass, most of them, and that’s why, Starting Monday, Your Rock Monday moves to K-Rock2.

The address may be different, but the rules will be same: be bold, be daring, try not to suck. Show us Your Rock, then listen every Monday as you take over K-Rock2. New York’s Only Alternative - Streaming online and now on-the-air via HD Radio.

TRANSLATION: How the hell are we supposed to sell ad dollars with you guys actually making playlists that differ slightlyfrom our 100 song library?

Maybe people are sick to death of the 100 songs!

That's why no one listens.

 

[RobRosen]

Another big problem that I haven't seen anyone write about is that K-Rock's multi gazillion dollar morning show is not bringing people to the party. No matter what those two say THEY ARE NOT #1 IN THEIR DEMOS! That is a fact. They were brought in to make K-Rock a winner. It has not happened. I'm wondering if they will even be there whe their contract is up. They were the front runners for a return to YSP in Philly, but it looks like Uncle Mel squashed that one. He doesn't want his highly paid talent being heard for free anywhere.

 

[hotpatrick2004]

Make krock like the new station in cleaveland cbs just created.They blew that krock up blow the one in new york up or tweak to be like radio 104.5 in philly. it looks good from the playlist.It is radio something just like radio 104.5 in philly

 

[Shredder]

Putting aside the snide remarks, this is yet another example of what is wrong with radio today. Any creativity whatsoever is being sucked dry by the "powers that be." K-Rock's ratings are pretty abysmal to begin with...I don't think adding even more spins for Linkin Park and Aerosmith and Led Zepellin are going to make the difference, but I guess CBS brass seems to think so (they probably also seem to think the station is doing well, since they really have stuck to the same losing formula since bringing back K-Rock).

The only thing I can think of: Maybe they think people in the offices don't NEED to hear new songs? Maybe they think it takes away from production time as people tend to pay too much attention to the radio rather than the work?

Sigh, and it's not just radio. TV, Video games and movies are the same way. Activision recently dropped a Ghostbusters Game because it didn't have 'future profability'. In other words, like the countless Guitar Hero games, they couldn't milk it with 40 sequals of the same crap. With TV, we get the same old dull comedies, or insipid reality shows that no one watches but are dirt cheap to produce and get press.

Ugh. I think we are entering the entertainment Dark Ages

 

[p_herring]

Putting aside the snide remarks, this is yet another example of what is wrong with radio today. Any creativity whatsoever is being sucked dry by the "powers that be." K-Rock's ratings are pretty abysmal to begin with...I don't think adding even more spins for Linkin Park and Aerosmith and Led Zepellin are going to make the difference, but I guess CBS brass seems to think so (they probably also seem to think the station is doing well, since they really have stuck to the same losing formula since bringing back K-Rock).

The only thing I can think of: Maybe they think people in the offices don't NEED to hear new songs? Maybe they think it takes away from production time as people tend to pay too much attention to the radio rather than the work?

Sigh, and it's not just radio. TV, Video games and movies are the same way. Activision recently dropped a Ghostbusters Game because it didn't have 'future profability'. In other words, like the countless Guitar Hero games, they couldn't milk it with 40 sequals of the same crap. With TV, we get the same old dull comedies, or insipid reality shows that no one watches but are dirt cheap to produce and get press.

Ugh. I think we are entering the entertainment Dark Ages

I don't think that's it. I think the (wrong) thinking is that people who are tuned in do not respond well to new music. Most of the time when a new song is played you get 20 meathead idiots calling up saying "This sucks, play old Metallica" etc. However, I still feel the station would be best to head in an Active Rock direction. Similar to WCCC in Hartford or AAF in Worcester, MA. Add 25 currents or so, play the harder stuff, touch on some harder clossic rock (Black Sabbath, AC/DC, old Metallica, etc.) but still keep it mostly 90's/00's focused. Like RXP they keep their playlist a little scattered and I highly doubt G'N'R/Metallica fans want to hear The Killers and Coldplay mixed in between.

 

[Hardrocker9]

I agree with P-herring, or like someone mentioned earlier make it similar to RFF in philly.

 

[LasVegasRadioJunky]

There were changes K-Rock today as PD/MD Mike Tierney and GSM Steve Townsend have exited the station, and GM Maire Mason has been moved over to the GSM chair. Don Bouloukos has rejoined the company as K-Rock's new GM, and Mark Chernoff, who programs sports clustermate WFAN, adds PD responsibilities at K-Rock.

 

[andreajesus]

two words, baby - format change... ???

 

[wprt949]

I agree with P-herring, or like someone mentioned earlier make it similar to RFF in philly.

not unless cc flips power 105 to radio 105.1

i see krock staying for a while

 

[NoMoreLurking]

92.3 WFAN-FM, pre-empting ESPN 101.9?

Hey, it could happen....

 

[frozenfiresb]

Just when I thought K-ROCK couldn't sink any lower music-wise- this morning I heard "Born To Run" by Bruce Springsteen followed by "Twilight Zone" by Golden Earring. I'm not knocking those songs, but those are much better suited for Q104. No new promos, the same edgy ones that make you think they would be some kickin' active rock station. And, then when they play a newer song, it's "Clocks" by Coldplay. Since when are Coldplay rock?

Seriously, you'd think you were listening to RXP. There's WAYYYY too much overlap between the 3 rock stations in NY. K-ROCK should try to sound more like stations like 98 Rock in Baltimore or even WDHA or preferably WCCC (but that would be a stretch).

 

[Hardrocker9]

Hec I would even take the 104.1 WBCN The rock of boston over this "your freakin' Rock Station" garbage. Just looked at their playlist yesterday and it seems decent, I see even apocalyptica getting some airplay. But what do I care, I stopped listening months ago.

 

[buffalotom]

Did they get the Led out today at noon? Saw 4 in a row on yes.com, but didn't hear it.

The Led should be thrown away! Not the band, just that awful hacky unimaginative been done to death feature.

 

[p_herring]

Did they get the Led out today at noon? Saw 4 in a row on yes.com, but didn't hear it.

The Led should be thrown away! Not the band, just that awful hacky unimaginative been done to death feature.

I can't decide which is worse. This or the "Great Rock. Period." period (though they're pretty much the same)

 

[neo11]

Did they get the Led out today at noon? Saw 4 in a row on yes.com, but didn't hear it.

The Led should be thrown away! Not the band, just that awful hacky unimaginative been done to death feature.

Nothing like overused, overdone classic rock radio features. "Get the Led Out. "Two for Tuesday." So imaginative!

 

[ciao99]

The VPs are boneheads and need to be replaced immediately. These are the people that are dragging the station down by playing the same tired AC/DC, Aerosmith, Ozzy/Sabbath, Linkin Park, RHCP, etc. songs ad nauseum, which caused people to tune out a long time ago. The biggest problem with K-Rock is that there's little difference between the K-Rock of '94 and the one in '08. They think that playing 80% of the titles that were in the rotation back then is the key to ratings gold. Note to geniuses at K-Rock - if we want tons of classic rock, there's a station for it. If we're looking for alternative rock or heavier "active rock" - there's not even one signal in the entire city, even via rimshot, that provides that format.

K-Rock should take a tip from this forum - while we're certainly not representative of everyone, they could learn a thing or two from us. Of the people that post here who are rock fans, not a single one of us likes K-Rock. We all find it to be generic, tired, and boring - which is fine for Lite or Fresh, but unacceptable for a rock station. Maybe if they surprised us every once in a while, and if they didn't play the same songs over and over again, perhaps they could emerge from the ratings cellar. These empty suits at K-Rock have the wrong idea as far as which way to go with this station. I don't know - I'm thinking CBS is trying to get a tax write-off with K-Rock. Who would be dumb enough to think people would want to listen to this garbage? I'm a rock fan, and K-Rock is my least favorite station in the entire market (well, aside from Lite and Fresh). What does that tell you? It actually makes me miss Free-FM, and that's saying something.

Thank you for your post. I have to say I feel the same way about a lot of so called rock stations in the US right now, even so-called "New rock" and "Alternative" stations.

No wonder the new generation doesn't listen to rock anymore...they all listen to hip hop. That's cause the rock stations refuse to play any new music or songs by younger artists.

 

[neo11]

The VPs are boneheads and need to be replaced immediately. These are the people that are dragging the station down by playing the same tired AC/DC, Aerosmith, Ozzy/Sabbath, Linkin Park, RHCP, etc. songs ad nauseum, which caused people to tune out a long time ago. The biggest problem with K-Rock is that there's little difference between the K-Rock of '94 and the one in '08. They think that playing 80% of the titles that were in the rotation back then is the key to ratings gold. Note to geniuses at K-Rock - if we want tons of classic rock, there's a station for it. If we're looking for alternative rock or heavier "active rock" - there's not even one signal in the entire city, even via rimshot, that provides that format.

K-Rock should take a tip from this forum - while we're certainly not representative of everyone, they could learn a thing or two from us. Of the people that post here who are rock fans, not a single one of us likes K-Rock. We all find it to be generic, tired, and boring - which is fine for Lite or Fresh, but unacceptable for a rock station. Maybe if they surprised us every once in a while, and if they didn't play the same songs over and over again, perhaps they could emerge from the ratings cellar. These empty suits at K-Rock have the wrong idea as far as which way to go with this station. I don't know - I'm thinking CBS is trying to get a tax write-off with K-Rock. Who would be dumb enough to think people would want to listen to this garbage? I'm a rock fan, and K-Rock is my least favorite station in the entire market (well, aside from Lite and Fresh). What does that tell you? It actually makes me miss Free-FM, and that's saying something.

Thank you for your post. I have to say I feel the same way about a lot of so called rock stations in the US right now, even so-called "New rock" and "Alternative" stations.

No wonder the new generation doesn't listen to rock anymore...they all listen to hip hop. That's cause the rock stations refuse to play any new music or songs by younger artists.

Actually hip hop listening and sales are on the way down amongst the "new generation" and rock is on the way up. Why that doesn't translate to new listeners to rock radio, however, is simple: you won't hear that new rock on the radio, and the younger generations don't need to rely on radio to hear it, when they have so many other ways to access that music whenever they want to. Radio, and especially commercial radio, has become wholly irrelevant to those types of youngsters.

 

[liradioisbad]

Just when I thought K-ROCK couldn't sink any lower music-wise- this morning I heard "Born To Run" by Bruce Springsteen followed by "Twilight Zone" by Golden Earring. I'm not knocking those songs, but those are much better suited for Q104. No new promos, the same edgy ones that make you think they would be some kickin' active rock station. And, then when they play a newer song, it's "Clocks" by Coldplay. Since when are Coldplay rock?

Seriously, you'd think you were listening to RXP. There's WAYYYY too much overlap between the 3 rock stations in NY. K-ROCK should try to sound more like stations like 98 Rock in Baltimore or even WDHA or preferably WCCC (but that would be a stretch).

Yeah, in the past couple of days I've heard Layla, Feel Like Making Love and Thunder Road. When the jock this morning introed Thunder Road, I was all confused, since he sounded like one of the last possible people to introduce people to a Springsteen song.

Between K-Rock with their new management and RXP, I have no idea why they think we need more classic rock on the radio. Q104 does a decent job, but it's not like their ratings are high enough to warrant 2 other stations to compete with them to some extent