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K-ROCK TO RETURN AGAIN???

Re: K-ROCK TO RETURN AGAIN??? NOT ON WXRK HD 1

Ken,

If NOW 92.3 shows no movement in the next few Arbitron PPM monthly ratings, I doubt if you'll hear WFAN on that frequency; WFAN is already broadcasting on WXRK-HD3. I know less than 10 percent of radios are HD, but the FCC may not allow a simulcast with no delay.

But what if six months from now 92.3 NOW still has a share no higher than 1.5, *COULD* we see a Country format?




Thanks,
Kevin L. Sealy
 
It's very unlikely that a country format would get over a 1.5-2.0 either, and probably with less desirable demos than NOW or even K-Rock. Then again, CBS might just get desperate enough and give it a shot anyway (and likely will fail again).
 
neo11 said:
It's very unlikely that a country format would get over a 1.5-2.0 either, and probably with less desirable demos than NOW or even K-Rock. Then again, CBS might just get desperate enough and give it a shot anyway (and likely will fail again).
Click to expand...

In this day, would ANY new station be able to garner a big enough audience? It seems like, unless you have a trusted brand name (i.e. Z100, Lite-FM, etc.) it's hard to get enough people interested.
 
I would like to preface this post with I am not a radio professional by any stretch of the imagination.

That being said, CBS flipping 923 NOW back to K-Rock would be like a girl dating a guy and dumping him cause he's a loser. Then dating another guy, only to dump him cause he's a loser just like the last guy, but then going BACK to the original loser.

It just doesn't make sense for CBS to flip again at this point in the game. Flipping to another format however would make a tad more sense than going back to Grandpa K-Rock.


Let's be honest, how many of you (upon hearing K-Rock would be coming back, say it were true) would sigh in disappointment to hear that a tired rock format is being rehashed for another go around? EVEN IF CBS execs promised "not your typical K-Rock" in it's ad campaign, would you really believe it? Would any of you, or the rest of the listeners really be willing to give it enough of a chance to give it that ratings boost it would require for it to succeed? I highly doubt it. Hell, I don't even know if I would be willing at this point. The "K-Rock" mantra is an old dog here in NY that's been put to sleep. CBS should just leave it that way.

After all this, it got me thinking. What WOULD work in place of 923 Now should this format fail? Who the hell knows? It would seem like a format like this could work, especially with the club scene in NY and on Long Island. However as a new station going head up against a juggernaut that's been high in the ratings for years, one would not expect a station like this to create such waves on it's initial attempt at it.

In response to a couple of the other posters in this thread, I really don't think having a "trusted brand" is the answer. For instance, if anyone were to bring back the NEW, who would care? K-Rock tried something similar with the "Where Rock Lives" and people scoffed at it as a poor attempt to grab the last bit of anyone that was willing to listen out there. I'll also use K-Rock as another example. If it were brought back, again, how many eyes would roll at the thought of an old dog with no new tricks being brought back from the dead?

A country station to me, is a bit too niche for a market like NY. Again I will admit, I am not a radio professional or anywhere near. It's like trying to bring a home heating business south of the equator. Some people would be interested in it, but not the majority, or enough to make it worthwhile.

Going back to what would work, I could see the FAN broadcasting on FM, even if it is broadcasting on HD right now. If they moved FAN to FM, they could move NOW to HD, like was mentioned in the "resurrection of K-Rock". If anything, they would have a jump on WEPN in that regard, since EPN has apparently been trying to go FM for a while now. Alas, this could also *not* be the answer, who really knows?

Could we chalk this up to the sad state of the radio industry? Maybe. Could it be the myriad ways to listen to the content people want outside of terrestrial radio? Possibly. Maybe it's the inability for people in NY to embrace something new. I do believe NY needs another rock station, just done differently than K-Rock. I used to be a fan of RXP but they started playing a lot of music I wasn't interested in and I tuned out. K-Rock filtering in the classic cuts wasn't so bad (to me) but those are songs I could hear on Q104, RCN or BAB. They weren't necessary on K-Rock, and frankly seemed like a desperate last ditch effort to try something that would appeal to listeners that they just weren't attracting.

Alright, I think I'm done at this point. I'm going to watch Game 7 of the NHL Cup Finals hah
 
did any of you guys think k-rock was set up for failure?

the 1st two weeks it came back in 2007, It kicked ass! then the consultants from CBS/LA took over instead of local talent like Danni programming it. this caused it IMHO to slowly fall apart. It felt K-rock was set-up for failure in the last couple weeks. I hope the consultants who are the A**holes saying that the normal person who listens 20 minutes a day, get fired not the die hard dj's who actually care
 
I would not discount country as a format choice. Remember people thought it was dead in LA, averaging low to mid 1's under the diary system. PPM it is in the 3's. There could well be a viable market for the format in the PPM age.

If you gave it a CHR/Hot AC presentation, it may actually work.
 
Remember Most Formats get a year to see if they can get their act together. before it comes up,The 105.1 revolving format door was extraordinary. WAY TOO SOON Now to see a flip

Regardless of how good or bad it gets Now will get it's year on the air.
 
Might playing more songs as to how 97.1 AMP does help out? Now could give that a shot. Then if that doesn't make better ratings then I don't know. Try country maybe or CBS can broadcast 880 or 1010 on 92.3. I wonder how 92.3 would of done if they flipped to Jack-FM when Howard left instead CBS FM.
 
I think Now FM could still work, just add a bigger playlist, a little less mudslinging now, just some tweaking.

If it does fail, they should consider Krock 2 BUT completely UNCHANGED, If they change it to old still Krock, it will totally die. KROCK 2 would do well I think.

HOwever, Remember Classic Dance Mix 102.7, CBS got good ratings that summer. That is another good format. I heard that station everywhere, in my local Dollar Store (people dancing down the isle), the Orchard Beach Lifeguards.. People at the picknick table, Fast food restaurants, it got a lot of public airplay. So maybe Classic Dance Mix 92.3?
 
I was just listening to K-Rock HD 2 and I was thinking...
If K-Rock in HD 2 came to NY on the mainstream signal, wouldn't that just be like having Indie 103.1 before its death in New York?
It's almost the same product minus the fact that K-Rock is a little more mainstream than Indie was, even before it went off the air and went in a more mainstream direction.
I personally believe that if K-Rock in HD 2 went on 92.3, it would work. New York is filled with alternative rock lovers, NY has produced some of the best alternative bands to date such as MGMT, TV On The Radio, Vampire Weekend...RXP barely focuses on ALTERNATIVE. RXP could never be a replacement for an alternative station. Alternative is doing great in PPMS around the nation. KYSR, KROQ, WRFF, WBOS and many more are succeeding more than expected them to in PPM. What K-Rock (pre-NOW) did wrong was they weren't actually ALTERNATIVE, they were just rock. If K-Rock HD 2 came on 92.3 and left chatter and a morning show out, and just focused on playing music, they would do great. Even in a diverse city like New York...
 
radiojomo said:
I was just listening to K-Rock HD 2 and I was thinking...
If K-Rock in HD 2 came to NY on the mainstream signal, wouldn't that just be like having Indie 103.1 before its death in New York?
It's almost the same product minus the fact that K-Rock is a little more mainstream than Indie was, even before it went off the air and went in a more mainstream direction.
I personally believe that if K-Rock in HD 2 went on 92.3, it would work. New York is filled with alternative rock lovers, NY has produced some of the best alternative bands to date such as MGMT, TV On The Radio, Vampire Weekend...RXP barely focuses on ALTERNATIVE. RXP could never be a replacement for an alternative station. Alternative is doing great in PPMS around the nation. KYSR, KROQ, WRFF, WBOS and many more are succeeding more than expected them to in PPM. What K-Rock (pre-NOW) did wrong was they weren't actually ALTERNATIVE, they were just rock. If K-Rock HD 2 came on 92.3 and left chatter and a morning show out, and just focused on playing music, they would do great. Even in a diverse city like New York...
Click to expand...

That's EXACTLY what NYC does need. An actual ALTERNATIVE station, similar to say WFNX in Boston. Playing currents like MGMT, Vampire Weekend, Metric, Manchester Orchestra and even the new Kings of Leon alongside older stuff like Weezer, Gorillaz, Nine Inch Nails, The Cure, Depeche Mode, Beck etc. could and probably would work, as no one else in the market would be playing those bands.
 
EXACTLY WBIMDJ! The only reason why people say ALTERNATIVE is dying is because it's committing suicide. Most stations labeled as alternative today are playing active rock or recurrents all day. If NY added an alternative station with the perfect blend of the new and the old. Just look at KYSR and WRFF, they try to blend the old and new and they're doing great. KYSR is #8 overall 6+ in the PPM, WRFF is #8 as well. But if you look at a station that bases on active rock like Q101, they're not doing so good at #19. K-Rock was based on active rock and classic rock. That's why they weren't doing so good in the ratings. If K-Rock didn't have Opie and Anthony on mornings when they were on the air, they would have collapsed entirely in a few months. But also, a few weeks ago, an online alternative station based in New York, Radio Gotham, went off the air. How well is K-Rock HD 2 doing on HD 2? Is is raking up audiences online? Is it enough to keep the online/HD station alive?
 
radiojomo said:
I was just listening to K-Rock HD 2 and I was thinking...
If K-Rock in HD 2 came to NY on the mainstream signal, wouldn't that just be like having Indie 103.1 before its death in New York?
It's almost the same product minus the fact that K-Rock is a little more mainstream than Indie was, even before it went off the air and went in a more mainstream direction.
I personally believe that if K-Rock in HD 2 went on 92.3, it would work. New York is filled with alternative rock lovers, NY has produced some of the best alternative bands to date such as MGMT, TV On The Radio, Vampire Weekend...RXP barely focuses on ALTERNATIVE. RXP could never be a replacement for an alternative station. Alternative is doing great in PPMS around the nation. KYSR, KROQ, WRFF, WBOS and many more are succeeding more than expected them to in PPM. What K-Rock (pre-NOW) did wrong was they weren't actually ALTERNATIVE, they were just rock. If K-Rock HD 2 came on 92.3 and left chatter and a morning show out, and just focused on playing music, they would do great. Even in a diverse city like New York...
Click to expand...
i wonder if indie 103.1 could work in ny??? i think it would skyrocket there...
 
radiojomo said:
EXACTLY WBIMDJ! The only reason why people say ALTERNATIVE is dying is because it's committing suicide. Most stations labeled as alternative today are playing active rock or recurrents all day. If NY added an alternative station with the perfect blend of the new and the old. Just look at KYSR and WRFF, they try to blend the old and new and they're doing great. KYSR is #8 overall 6+ in the PPM, WRFF is #8 as well. But if you look at a station that bases on active rock like Q101, they're not doing so good at #19. K-Rock was based on active rock and classic rock. That's why they weren't doing so good in the ratings. If K-Rock didn't have Opie and Anthony on mornings when they were on the air, they would have collapsed entirely in a few months. But also, a few weeks ago, an online alternative station based in New York, Radio Gotham, went off the air. How well is K-Rock HD 2 doing on HD 2? Is is raking up audiences online? Is it enough to keep the online/HD station alive?
Click to expand...

Truth be told, I listen to WRFF a lot, and it's a very stale and stagnant station. There's no evolution to be found, and for the most part they're playing the exact same Gold titles since they started two years ago. For the '80s, they don't go beyond the most safe U2, Clash and Police titles (I actually heard them play "Every Little Thing She Does Is Magic" the other day ... great for soft rock, but doesn't belong anywhere near Alternative), and they never touch Pixies, Replacements, Smiths, etc. The '90s is all the usual suspects for the most part, and the safest titles ... for Pearl Jam, think lots of "Better Man" and "Yellow Ledbetter" and no "Go" or "Not For You". I also think they're unsatisfying with the Currents for a number of reasons ... for starters, they only play about 20. Next, among the "Currents" are Muse's "Time Is Running Out" and "Hysteria", and The Killers "Read My Mind" (no joke). Finally, they play so few Currents, yet they feel the need to waste one on a non-Alternative act (The Fray) covering a song by a non-Alternative artist (Kanye West's "Heartless"). It's also worth mentioning that they were extremely late on the MGMT, Anberlin, and Yeah Yeah Yeahs (just a week or two ago for "Zero") adds, and have still yet to play anything from the new Franz Ferdinand album. I attribute WRFF's success to filling a much-needed void for newer rock in the market, but if you're a long time fan of alternative rock, you'll find the station very boring. Typical dull Clear Channel Adult Rock Hits disguised as Alternative station.

WRXP might be an unfocused mess, but at least it's not dull. Hopefully, if it ever finds some direction, it will emulate an approach from FNX or G Rock (RIP) instead of the safe timid hits-driven approach of the Clear Channel stations.
 
That's EXACTLY what NYC does need. An actual ALTERNATIVE station, similar to say WFNX in Boston. Playing currents like MGMT, Vampire Weekend, Metric, Manchester Orchestra and even the new Kings of Leon alongside older stuff like Weezer, Gorillaz, Nine Inch Nails, The Cure, Depeche Mode, Beck etc. could and probably would work, as no one else in the market would be playing those bands.
Click to expand...

radio 104 in ct... can very vaguely get them in Greenwich/Stamford. they Kick ass. (WCCC is even better but I can't get them really at all here)
 
WBIMDJ said:
radiojomo said:
I was just listening to K-Rock HD 2 and I was thinking...
If K-Rock in HD 2 came to NY on the mainstream signal, wouldn't that just be like having Indie 103.1 before its death in New York?
It's almost the same product minus the fact that K-Rock is a little more mainstream than Indie was, even before it went off the air and went in a more mainstream direction.
I personally believe that if K-Rock in HD 2 went on 92.3, it would work. New York is filled with alternative rock lovers, NY has produced some of the best alternative bands to date such as MGMT, TV On The Radio, Vampire Weekend...RXP barely focuses on ALTERNATIVE. RXP could never be a replacement for an alternative station. Alternative is doing great in PPMS around the nation. KYSR, KROQ, WRFF, WBOS and many more are succeeding more than expected them to in PPM. What K-Rock (pre-NOW) did wrong was they weren't actually ALTERNATIVE, they were just rock. If K-Rock HD 2 came on 92.3 and left chatter and a morning show out, and just focused on playing music, they would do great. Even in a diverse city like New York...
Click to expand...

That's EXACTLY what NYC does need. An actual ALTERNATIVE station, similar to say WFNX in Boston. Playing currents like MGMT, Vampire Weekend, Metric, Manchester Orchestra and even the new Kings of Leon alongside older stuff like Weezer, Gorillaz, Nine Inch Nails, The Cure, Depeche Mode, Beck etc. could and probably would work, as no one else in the market would be playing those bands.
Click to expand...

Get real.

WFNX has a 0.7 share in Boston. Jockless WBOS is killing all alternative/active rock competitors in PPM.

CBS wants more than a 0.7 share. Therefore it's more likely they'd replicate WBOS than WFNX.
 
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