F
feeball
Guest
StereoBrain said:
David Lee Roth and Rover's CBS stations are out of the equation. Rover is down to two stations in syndication and neither of them is owned or operated by CBS Radio.
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K-Rock's ship still doomed to sink with O&A on board
- Thread starter Brooklyndon
- Start date
David Lee Roth and Rover's CBS stations are out of the equation. Rover is down to two stations in syndication and neither of them is owned or operated by CBS Radio.
R
raydofan
Guest
Garrett said:When The King walked away from CBS, he abdicated his thrown. By acknowledging O & A by fighting them in the media, he crown them as the New Royal Couple of the Media.
All hail the new Kings of Media.
Garrett, you're best when you don't say a word.
XCountry285 said:Why don't they just start to slowly change over to strictly alternative rock music? they could have WRRV's Music All Morning Show on there. they do really well.
Music in the morning is certainly an option, and it could do well, but a strong morning show that can produce numbers is important to a station's success. CBS Radio probably wants to keep O+A because they already know they can produce ratings and revenue.
they can produce ratings, but from what I remmeebr they produced zero revenue on WNEW because of the topics they covered. The show was unsellable.
If anyone thinks that OA is the hinge pin for the success of KROCK then I think they are in for a rude awakening.
Walter Graff said:If anyone thinks that OA is the hinge pin for the success of KROCK then I think they are in for a rude awakening.
People said the same about Howard Stern in 1986. We'll see.
I’m just a listener and I don’t know how the ratings actually work, so flame away if I’m wrong.
I was curious if O&A’s reputation could artificially hurt their numbers. It is possible for ratings book holders to be “embarrassed” to report that they’re actually listening to O&A and write down NPR instead?
I was curious if O&A’s reputation could artificially hurt their numbers. It is possible for ratings book holders to be “embarrassed” to report that they’re actually listening to O&A and write down NPR instead?
Brooklyndon said:they can produce ratings, but from what I remmeebr they produced zero revenue on WNEW because of the topics they covered. The show was unsellable.
Sure. Considering the stunt that got that fired was Sex for SAM ADAMS, with Jim Koch, the CEO of the brewery in-studio when it happens.
But Sam Adams is just some small brewery with no marketing budget whatsoever...
And one thing I've been harping on for a while... with XM in the picture and having a steady foothold, O&A's ratings on K-Rock are very skewed.
Here's an example. Let's say, for the sake of argument, that O&A are heard on two stations in New York City. Let's make a new station called 202FM, and they're on K-Rock. 202FM is in crystal clear stereo with no reception problems, and instead of commercials, they play best-of bits.
O&A are on this station for 2 years before they are simulcast on K-Rock as well.
Would the majority of the audience who started listening to O&A on 202FM suddenly start listening to K-Rock, or just continue their normal listening habits with 202FM?
Even with these trends, we may never get a good idea of what kind of ratings O&A would pull unless they are heard separate of XM.
Here's an example. Let's say, for the sake of argument, that O&A are heard on two stations in New York City. Let's make a new station called 202FM, and they're on K-Rock. 202FM is in crystal clear stereo with no reception problems, and instead of commercials, they play best-of bits.
O&A are on this station for 2 years before they are simulcast on K-Rock as well.
Would the majority of the audience who started listening to O&A on 202FM suddenly start listening to K-Rock, or just continue their normal listening habits with 202FM?
Even with these trends, we may never get a good idea of what kind of ratings O&A would pull unless they are heard separate of XM.
MassMusicMan
Banned
DashRiprock said:I was curious if O&A’s reputation could artificially hurt their numbers. It is possible for ratings book holders to be “embarrassed” to report that they’re actually listening to O&A and write down NPR instead?
Why not? An entire episode of "Roseanne" was predicated upon this idea.
Starscream said:Brooklyndon said:they can produce ratings, but from what I remmeebr they produced zero revenue on WNEW because of the topics they covered. The show was unsellable.
Sure. Considering the stunt that got that fired was Sex for SAM ADAMS, with Jim Koch, the CEO of the brewery in-studio when it happens.
But Sam Adams is just some small brewery with no marketing budget whatsoever...
Very good point, and they had alot of actors on promoting films too, so there was some revenue their...I stand corrected...However, didn't they also run mostly baldness cures and increase your penis size commericials as well? And I'd love to see Sam Adams, or any brewer for that matter, get involved with Opie and Anthony again.
Starscream said:Brooklyndon said:they can produce ratings, but from what I remmeebr they produced zero revenue on WNEW because of the topics they covered. The show was unsellable.
Sure. Considering the stunt that got that fired was Sex for SAM ADAMS, with Jim Koch, the CEO of the brewery in-studio when it happens.
But Sam Adams is just some small brewery with no marketing budget whatsoever...
I don't understand. Is that a joke? According to Boston beers 2006 company report they spent 29 million dollars every 13 weeks on advertising. Small? No, not really. Actually a pretty big publicly traded company.
Unfortunately for O & A, they just don't bill. And in publicly traded radio companies, revenue is KING!
They don't attract the high end advertisers and your recollection of WNEW commercials is correct. Lots of jack-shack spots and penis creams type stuff but nothing of any real huge ad dollars. Beer companies were on board but you can't have too many of those because they won't spend as much if they see all the other companies there. Too saturated. And many of those ads from the smaller advertisers went unpaid. Lots of money lost.
They also do terrible live reads with many advertisers complaints. Its too bad, they could have really done something but this "We've arrived so we don't have to try anymore" attitude and the half ass shows they do just don't cut it.
Say what you want about Howard, but he could sell. He knows the game and the game is ad dollars. Advertisers were happy with his show, the service they got from the personalities and the results they got from their ad dollars. Why do you think he was paid so much?
There were many very unhappy sales people the day Howards show ended.
They don't attract the high end advertisers and your recollection of WNEW commercials is correct. Lots of jack-shack spots and penis creams type stuff but nothing of any real huge ad dollars. Beer companies were on board but you can't have too many of those because they won't spend as much if they see all the other companies there. Too saturated. And many of those ads from the smaller advertisers went unpaid. Lots of money lost.
They also do terrible live reads with many advertisers complaints. Its too bad, they could have really done something but this "We've arrived so we don't have to try anymore" attitude and the half ass shows they do just don't cut it.
Say what you want about Howard, but he could sell. He knows the game and the game is ad dollars. Advertisers were happy with his show, the service they got from the personalities and the results they got from their ad dollars. Why do you think he was paid so much?
There were many very unhappy sales people the day Howards show ended.
elguapo said:Say what you want about Howard, but he could sell. .
And he still does. He has convinced me to look at a number of his advertisers products all on his silly reads of the spots. Even though I know many times he has never tried what he sells, the way he talks about it keeps it fresh in my mind and I've found myself checking out some of what he advertises recently. Lately a lot of guest on the show have made it clear that just being on Howard's show does spikes in their product and websites. I know Sugar In The Raw had spikes in sales recently just from advertising with him, and the only reason they did was one of people their likes Howard's show. I still remember the ads clearly and they must have been a month ago. He still has great advertising skills and a following that really follows through.
elguapo said:Unfortunately for O & A, they just don't bill. And in publicly traded radio companies, revenue is KING!
They don't attract the high end advertisers and your recollection of WNEW commercials is correct. Lots of jack-shack spots and penis creams type stuff but nothing of any real huge ad dollars. Beer companies were on board but you can't have too many of those because they won't spend as much if they see all the other companies there. Too saturated. And many of those ads from the smaller advertisers went unpaid. Lots of money lost.
How are they gonna sell lucrative all day part advertising packages around the morning show when the morning show is too hot, especially in the current censorship climate?
Brooklyndon said:Starscream said:Brooklyndon said:they can produce ratings, but from what I remmeebr they produced zero revenue on WNEW because of the topics they covered. The show was unsellable.
Sure. Considering the stunt that got that fired was Sex for SAM ADAMS, with Jim Koch, the CEO of the brewery in-studio when it happens.
But Sam Adams is just some small brewery with no marketing budget whatsoever...
Very good point, and they had alot of actors on promoting films too, so there was some revenue their...I stand corrected...However, didn't they also run mostly baldness cures and increase your penis size commericials as well? And I'd love to see Sam Adams, or any brewer for that matter, get involved with Opie and Anthony again.
Well, they've been doing live reads for Bud Light for the past few months.
Walter Graff said:Starscream said:Brooklyndon said:they can produce ratings, but from what I remmeebr they produced zero revenue on WNEW because of the topics they covered. The show was unsellable.
Sure. Considering the stunt that got that fired was Sex for SAM ADAMS, with Jim Koch, the CEO of the brewery in-studio when it happens.
But Sam Adams is just some small brewery with no marketing budget whatsoever...
I don't understand. Is that a joke? According to Boston beers 2006 company report they spent 29 million dollars every 13 weeks on advertising. Small? No, not really. Actually a pretty big publicly traded company.
Sarcasm.
Starscream said:Well, they've been doing live reads for Bud Light for the past few months.
You have to ask the question though, did those bud light spots come part of a package so they could play their real men of genius spots during other dayparts?
Walter Graff said:elguapo said:Say what you want about Howard, but he could sell. .
And he still does. He has convinced me to look at a number of his advertisers products all on his silly reads of the spots. Even though I know many times he has never tried what he sells, the way he talks about it keeps it fresh in my mind and I've found myself checking out some of what he advertises recently. Lately a lot of guest on the show have made it clear that just being on Howard's show does spikes in their product and websites. I know Sugar In The Raw had spikes in sales recently just from advertising with him, and the only reason they did was one of people their likes Howard's show. I still remember the ads clearly and they must have been a month ago. He still has great advertising skills and a following that really follows through.
I remember trying Snapple after hearing Howard plug it. O&A need to learn from the "king of media".
this isn't a Stern thread, its an O&A get no ratings now nd will continue to get no rating going forward thread, and furthermore, we all know they are going to slip up sometime soon and lose all their advertisers, I mean that's inevitable with this duo. let's be honest, K-Rock's ship is doomed to sink with O&A and the imaging which come with them.
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