K-Rock's ship still doomed to sink with O&A on board

[TheGreenskeeper]

I thought Rock n' Roll is all about rebellion and stickin’ it to the man. Sounds like O&A maybe? Why not give the boys a shot with a Rock format?

 

[Brooklyndon]

I thought Rock n' Roll is all about rebellion and stickin’ it to the man. Sounds like O&A maybe? Why not give the boys a shot with a Rock format?

"Fool me once, shame on you, fool me twice....won't get fooled again."

Rock and Roll is about class and sophistication, Gangsta Rap is about rebellion and stickin' it to the man, and DJ Star was much better at rebellion then those two clowns.

Again, can anyone honestly say they think Opie and Anthony will not be kicked off the air again?

 

[feeball]

Again, can anyone honestly say they think Opie and Anthony will not be kicked off the air again?

I keep thinking to myself since they were brought in to replace David Lee Roth, "is it a matter of if or when?"

 

[adma]

Is rock'n'roll about penis creams and baldness cures?

I remember trying Snapple after hearing Howard plug it. O&A need to learn from the "king of media".

Ah, but how long ago was this? Early 90s? Different cultural landscape. This here internet thingy was primitive, to say the least.

Honestly, if radio these days is about advertising, perhaps we ought to step away from judging programming quality t/w judging advertiser quality, and how the snake oil merchants have been squeezing out "legit" advertisers--perhaps because the latter is discovering the demo's just not worth it, or at least the medium and the people within it aren't worth it. Who wants to invest in sleaze and blight?

In this light, it's interesting how the fuss over Imus and O+A has overshadowed the Sacramento "hold your wee for a Wiii" tragedy, which might be an even more critical turning point in how it portrayed radio people as lethally irresponsible idiots (and incompetent alibi-mongers) who no legit advertiser (like Wiii) should *ever* invest in. And now with Imus, O+A, etc on top of that, methinks we may be looking at a pretty black hole, indeed...

 

[Starscream]

In this light, it's interesting how the fuss over Imus and O+A has overshadowed the Sacramento "hold your wee for a Wiii" tragedy, which might be an even more critical turning point in how it portrayed radio people as lethally irresponsible idiots (and incompetent alibi-mongers) who no legit advertiser (like Wiii) should *ever* invest in. And now with Imus, O+A, etc on top of that, methinks we may be looking at a pretty black hole, indeed...

Unlike Sex for Sam, Wii wasn't an advertiser for the promotion. They simply had a Wii in the prize closet that they either bought themselves or secured from a prize clearinghouse to give away.

 

[Starscream]

Well, they've been doing live reads for Bud Light for the past few months.

You have to ask the question though, did those bud light spots come part of a package so they could play their real men of genius spots during other dayparts?

I think you're grasping for straws here. Live drivetime reads are the most expensive airtime on a station. Even if they were part of a package deal, they wanted live reads with O&A in the morning.

 

[Starscream]

I thought Rock n' Roll is all about rebellion and stickin’ it to the man. Sounds like O&A maybe? Why not give the boys a shot with a Rock format?

"Fool me once, shame on you, fool me twice....won't get fooled again."

Rock and Roll is about class and sophistication, Gangsta Rap is about rebellion and stickin' it to the man, and DJ Star was much better at rebellion then those two clowns.

Again, can anyone honestly say they think Opie and Anthony will not be kicked off the air again?

O&A were suspended off XM because they talked about internal XM business on the air after they were told not to. the original bit with the homeless person is not what got them in trouble.

They've been on CBS for a year and have hardly gotten in trouble. They were on XM for 2 years before being on both CBS and XM and only got into trouble twice, and once was completely out of their control. (The airhorn incident)

Personally, I think XM and CBS are going to start playing against each other so whoever fires them first, the other benefits because they get them exclusively.

 

[DashRiprock]

Again, can anyone honestly say they think Opie and Anthony will not be kicked off the air again?

Of course not. It's just a matter of time and Al Sharpton. Maybe they need a three minute delay and suit controlling the dump button.

 

[p_herring]

The problem is not the morning show. The problem is that the music playlist is such a safe, mundane, tight list and listeners will quickly get bored and tune out. There's almost no currents or new music being played.

 

[SoulCrusher]

The problem is not the morning show. The problem is that the music playlist is such a safe, mundane, tight list and listeners will quickly get bored and tune out. There's almost no currents or new music being played.

I agree. Say what you will about Free (I wasn't exactly a fan by myself), but at least it made for interesting radio at times - K-Rock has just picked up where they left off in the second half of 2005, spinning the same 250 tired overplayed rock songs. Did they ever stop to think that the problem with K-Rock was not the format, but the way it was executed? I don't know who's calling the shots, but they need to bring in some new blood, expand the playlist, eliminate a lot of the junk that can already be heard constantly on Q 104.3, PLJ and even Jack, and lean either Alternative or Active with an edge. Also, the K-Rock name in NYC has been tainted so much that they would be smart to consider a name change.

 

[Walter Graff]

Good points. And perhaps CBS doesn't have you as an audience in mind. But then again what do they have in mind? FREE was a poorly thought out and executed reaction to Stern and KROCK seems like a second move that took no effort and will result in exactly what you said, no ratings. CBS will sit on their hands looking for books to rise, but I doubt this fizzle will do anything more than it's first round. It's bad radio being pushed by a bad radio company. They'll do some twist in how they market it to advertisers to make up for the anemic reality. I think I saw a KROCK bumper sticker on the Titanic when it went down.

 

[Brooklyndon]

The problem is not the morning show. The problem is that the music playlist is such a safe, mundane, tight list and listeners will quickly get bored and tune out. There's almost no currents or new music being played.

I agree. Say what you will about Free (I wasn't exactly a fan by myself), but at least it made for interesting radio at times - K-Rock has just picked up where they left off in the second half of 2005, spinning the same 250 tired overplayed rock songs. Did they ever stop to think that the problem with K-Rock was not the format, but the way it was executed? I don't know who's calling the shots, but they need to bring in some new blood, expand the playlist, eliminate a lot of the junk that can already be heard constantly on Q 104.3, PLJ and even Jack, and lean either Alternative or Active with an edge. Also, the K-Rock name in NYC has been tainted so much that they would be smart to consider a name change.

The playlist goes along with the morning show. O&A are the foundation of K-Rock brand, which means the tight playlist and the urban decay imaging will be around as long the duo, who've yet to prove themselves in the ratings this go around, are on the station. I guess the logic is that the listener who is excited to hear "the Shins" is unlikely to tune in because of the morning show. And the morning show will say they get no listeners because of the lame music. its really a catch - 22, which is the reason I started this thread, as long as O&A are around, K-Rock is doomed to failure.

 

[p_herring]

The problem is not the morning show. The problem is that the music playlist is such a safe, mundane, tight list and listeners will quickly get bored and tune out. There's almost no currents or new music being played.

I agree. Say what you will about Free (I wasn't exactly a fan by myself), but at least it made for interesting radio at times - K-Rock has just picked up where they left off in the second half of 2005, spinning the same 250 tired overplayed rock songs. Did they ever stop to think that the problem with K-Rock was not the format, but the way it was executed? I don't know who's calling the shots, but they need to bring in some new blood, expand the playlist, eliminate a lot of the junk that can already be heard constantly on Q 104.3, PLJ and even Jack, and lean either Alternative or Active with an edge. Also, the K-Rock name in NYC has been tainted so much that they would be smart to consider a name change.

The playlist goes along with the morning show. O&A are the foundation of K-Rock brand, which means the tight playlist and the urban decay imaging will be around as long the duo, who've yet to prove themselves in the ratings this go around, are on the station. I guess the logic is that the listener who is excited to hear "the Shins" is unlikely to tune in because of the morning show. And the morning show will say they get no listeners because of the lame music. its really a catch - 22, which is the reason I started this thread, as long as O&A are around, K-Rock is doomed to failure.

So then play more currents off the active rock chart. If the same knuckle-head, hard-rocker type is listening to O&A, he'll probably enjoy hearing the new Hinder, Godsmack, Velvet Revolver, etc.

 

[Brooklyndon]

So then play more currents off the active rock chart. If the same knuckle-head, hard-rocker type is listening to O&A, he'll probably enjoy hearing the new Hinder, Godsmack, Velvet Revolver, etc.

That is the obvious move to make, unless all those knuckleheads are already listening to O&A on XM, which seems to be the O&A fans justification for their abysmal ratings. So why is CBS programming a station that is geared for an audience who are already getting a superior product (and XM subscriber can tune into rock real easy)?????

So including the currents leaves you with a station geared for knuckleheads who aren't listening?

K-ROCK NEEDS TO BUILD A BRAND FOR THE RICH FINANCE SET living in Brooklyn/Manhattan with no overhead and thousands in disposable income, not poor hvac repairmen paying $3.50 a gallon to commute from Red Bank with all his remaining income tied up in his kids.

O&A AND THEIR ASSOCIATED IMAGING ARE A HUGE MISTAKE FOR K-ROCK!!! There is an emerging yuppie generation now that Gen-Y is mid to late twenties and, the educated ones with money, listen to a broader spectrum than just grunge and novogrunge. But again, its CBS radio and appearntly they have no concept of strategic thinking for the long haul.

 

[Caveman]

Stern still steals from O&A on a weekly basis.

 

[Brooklyndon]

Stern still steals from O&A on a weekly basis.

This thread has nothing to do with Stern, if you think Stern steals from O&A, then start a new thread about it. This thread is about why sticking with O&A was a huge mistake for K-ROCK for three reasons:

K-ROCK NEEDS TO BUILD A BRAND FOR THE RICH FINANCE SET living in Brooklyn/Manhattan with no overhead and thousands in disposable income, not poor hvac repairmen paying $3.50 a gallon to commute from Redbank with all his remaining income tied up in his kids.

O&A AND THEIR ASSOCIATED IMAGING ARE A HUGE MISTAKE FOR K-ROCK!!! There is an emerging yuppie generation now that Gen-Y is mid to late twenties and, the educated ones with money, listen to a broader spectrum than just grunge and novogrunge. But again, its CBS radio and apparently they have no concept of strategic thinking for the long haul.

O&A ARE A HUGE RISK, THEY'VE BEEN FIRED TWICE NOW!

 

[TheGreenskeeper]

K-ROCK NEEDS TO BUILD A BRAND FOR THE RICH FINANCE SET living in Brooklyn/Manhattan with no overhead and thousands in disposable income, not poor hvac repairmen paying $3.50 a gallon to commute from Red Bank with all his remaining income tied up in his kids.

O&A AND THEIR ASSOCIATED IMAGING ARE A HUGE MISTAKE FOR K-ROCK!!! There is an emerging yuppie generation now that Gen-Y is mid to late twenties and, the educated ones with money, listen to a broader spectrum than just grunge and novogrunge. But again, its CBS radio and appearntly they have no concept of strategic thinking for the long haul.

I think the 'rich finance set' and the latest crop of 'yuppies' are listening to iPods.

O&A are doing a good job with their show and promoting krock. Give them at least one book...

Ron and Fez had good numbers, so what about a modified version of their FREE show? Maybe do 4-5 new rock songs an hour and talk about the artists a little. Just a thought.

 

[Brooklyndon]

O&A ARE A HUGE RISK, THEY'VE BEEN FIRED TWICE NOW!

I think the 'rich finance set' and the latest crop of 'yuppies' are listening to iPods.

O&A are doing a good job with their show and promoting krock. Give them at least one book...

Ron and Fez had good numbers, so what about a modified version of their FREE show? Maybe do 4-5 new rock songs an hour and talk about the artists a little. Just a thought.

Well you may be right about that, but the meatheads/O&A's core already bought XM. Where does that leave K-Rock, does it want to appeal to a more desirable demo with disposable income that happens to get more of its music from ITunes, or does it want to appeal to a less desirable demo with most income budgeted to $3.50 gas, the house they paid too much for, and kids that happens to get its music primarily from XM?

Does K-Rock think it can actually compete with what satellite has to offer?

Then why is it imaging itself that way, especially around a morning duo who could blow up at anytime leaving them with nothing?

 

[raydofan]

Stern still steals from O&A on a weekly basis.

Steals what?

I heard them last week...

Greg sounds like he's got a perpetual hangover.

What are they doing to be funny themselves?

Are they at least not trying to drink themselves to death?

 

[LinoNYC]

K-ROCK NEEDS TO BUILD A BRAND FOR THE RICH FINANCE SET living in Brooklyn/Manhattan with no overhead and thousands in disposable income, not poor hvac repairmen paying $3.50 a gallon to commute from Red Bank with all his remaining income tied up in his kids.

Well, I live on the (Y)upper east side, low 80's near Central Park. The sort of people you are referring to are my neighbors and family. unless they have either bought into an apartment years ago or are renters protected by some form of rent control, these folks do not have as much disposable income as you seem to think.

The priorities in this neighborhood are: Housing costs, Food (much more expensive here again due to high commercial rents) Fine clothing, (necessary for work) Health club memberships (often these are social as much as fitness) and cars. What is left over is often dissapated at bars such as Mad River, Wicker Park and Dorians. Yes, some of these people do like rock, but they also go fad-to-fad I don't know that you can build a station catering solely to them.

As for radio, many have gone to non commercial outlets such as WFUV and WNYC, the latter has an operating budget that is millions of dollars higher than most commercial station's billings. I'am one of these listeners and I doubt that there is anything that commercial radio could do that would cause me to tolerate their dumb talk shows, tight playlists and interminable stopsets.

Years ago WNEW tried to market itself as a "sophisticated" rock station and when I was at NYU in the mid-seventies 'NEW and it's artrock approach was at it's peak of popularity but it never had much in terms of ratings.

Don't be too dismissive of the "poor' hvac repairman, all of these tradespeople are major connivers, all them do a significant portion of their work off the books and many of their wives and offspring work as well.

Billy and Mary Sixpack are not "sophisticated' but they spend and are more easily influenced by advertising imagery.

Regards, Lino