K-Soul is gone!!!!

[davideduardo]

I'll play it for a while, then give it a rest & play "So Beautiful".

If a song is worth bringing back, it is worth playing without "resting" it. Big songs don't rest... they just get airplay commensurate with their scores.

Remember, I like that song too.

There is that telltale "I" again. It's about the listeners, not about what you... or I... like.

When I drop "Yes" I've played it long enough to where I'm not getting any requests for it.

OMG, WTF! U think lack of requests means to NOT play a song? It is more likely that the lack of requests means you... er, I mean u, are playing it just the right amount.

Then, I'll bring 'Yes' back at some point & my listeners will be like 'yeahhh this was the joint!'

I don't think most listeners to radio will use that expression.

. BTW all 3 of those were HITS.

Just because a song was a hit it does not mean it still is. I'll bet those three songs have very different positives and burns on them.

If the teens have no money, & teens are listening, how are they going out & supporting these businesses, besides asking mommy? Mommy makes the buying decision. They're not, therefore your station is ineffective. The target is 18-34.

The biggest ad target is 25-54. 18-34 is pretty much the target of CHR (and derivatives like CHUrban, etc.), urban and Regional Mexican.

Teens form the catalyst base for many 18-34 based formats. Teens drive certain aspects of the format, even if they don't drive sales. And teens have been seen in volumes of research to influence the purchasing decisions of parents on everything from food items to the brands and types of big screen TVs.

In LA, the top 3 stations in teens are KIIS, Amp and Power. In 18-34, those three are also the top 3 in that adult demo. And, guess what... the three teen champs are also the top 3 in 18-49. And the three are top-10 in the all important 25-54 demo.

If artist groupies are calling up requesting an artist, that means they are following an artist, like an artist & will listen to an artist.

No, you are missing the dynamics of real world request calls. Groupies call to promote their favorite artist, and in many cases they don't listen to you and never will. They are helping an artist they love... and they likely have MP3's of all the songs of that artist. The more gullible you are as demonstrated by placing requests high on your priorities, the more they will call because they know their calls have an effect... however the effect does not help your station at all and may do it great harm.





[/quote]

 

[Mac Black]

No, you're telling me what u do. Big song that have 'rested' have a bigger reaction when they're brought back.

Yes, "I" program the station.

I'm not getting any requests for it AFTER I stop playing it.

It's an Urban thing.

I don't burn records, what I've been trying to tell u. It is a non issue.

Mommy can think for herself. The only thing a teen is influencing is what they want mommy to buy them.

Even if they don't listen, they still like that artist & are making their opinion known. If they're calling for something out of format, or some unknown artist, or we get 50 calls in an hour for one song of course we're gonna brush it off. The staff answering the phones have the ability to THINK.

 

[Nate Wesley]

Where's the emotional reaction at 12 months? It's long gone. Your listeners are long gone.

If a song, whatever its age, is one of the two or three highest on "favorite" (as opposed to "like" or "neutral" or "dislike" or "hate" or "used to like but now tired of" then you are committing radio sin by not playing it very, very often. "Favorite" is the strongest emotional tie a listener can have.

No, u realize your listeners have more than one 'favorite' & u leave them wanting more.

Now I know you're just trying to be argumentative, because no true professional would say something so full of...oh, I dunno...complete crap. 'Leave them wanting more'? Really? You're not writing the Friday episode of The Young and Restless, you're playing the hits.

If a playlist that narrow beats out a station with a much larger library, that says alot more about the larger library station than the narrow one. They must have really sucked. Teens don't have any buying power anyway.

That's twice you've dismissed Mr. Eduardo's basic point, even after he gave you added specifics to the example he cited.

I guess its just a coincidence that new stations out to directly challenge an incumbent format player (urbans, CHRs, rockers, and country stations) have launched with the 'commercial-free 10,000 songs in a row' thing, including all of said incumbent's powers by pure accident. It's not as if they're trying to attract listeners or garner positive buzz quickly...or are they?

I've heard alot of people ask for new music & more variety.

Have you explored, individually, what those folks meant by 'more variety'? I doubt you'd get an overwhelming answer as to what that is (or should be).

Yes, there is also 'flawed' research & 'biased' research. Research is opinion of a group of people. U have to take into account who's in that group, what they listen to, who they listen to, where they listen at, when they listen, age, gender, job, where they live, buying power, etc. Research does not always speak for everybody, or even the collective. U have to look at how it was conducted. I'd much rather trust those loyal listeners who listen on a daily basis & have some actual exposure to the station.

Good qualitative research by definition keeps flaws and biases to a minimum to get to valid feedback programmers want. Can you be for sure those 'loyal listeners' aren't simply kissing your ring while you're in the room? You need feedback a little deeper than 'dat's tight' or 'it's aiight'.

 

[salemjedi54]

Just got a text message.....They are going to be Old School 94.5.

http://oldschool945.com/

No word on jocks or music.

But what can be considered Old School. Music from 1975 to 1999???????

 

[MikeShannon914]

On news.jimroseremembersradio.com, he said several days ago that K-Sock is going "gold." I don't know how he knew that already, but there ya go.

But what makes this any different than what they've played since moving from 102.1? It'll be a Jammin' Oldies redux with a lot of slower and older R&B mixed in. Only in the last few months have they been infusing select newer songs...so it sounds like it's back to "business as usual" c.2002-10. So you take old format + pathetic signal = Same old ratings disappointment. For me, it'll be nice to have the old format back, instead of constantly tuning in and out every other song. But I'm not in their demo, so they don't give a rat's a$$ about my preferences, anyway.

Will they finally dump those silly call letters? K-Sock or S)outh O)ak C)lliff was always my first thought. My old buddy Ben Martin, former K-SOC jock, used to proudly pronounce it, "Queso."

All this hype over a mindless "reimaging." Yawn. Remember a similar disappointment with their "Joyner 94.5" stunting.

 

[salemjedi54]

Will they finally dump those silly call letters? K-Sock or S)outh O)ak C)lliff was always my first thought. My old buddy Ben Martin, former K-SOC jock, used to proudly pronounce it, "Queso."

SOC=Soul Of the City...

 

[salemjedi54]

KKDA Soul 73. KHVN

I said "affluent"...KKDA-AM has always been a militant station, and I've said this on here many times before. Most affluent people of any race are not militant. That's beside the point, anyway. I don't know a thing about KHVN, except that it has a black religious format, and that it, unfortunately, displaced KNOK and KSAX way back when. What I envision is an FM station (even K-Sock with its poor signal that ISN'T fixable would do) that caters to the non-militant, non-hip-hop, non-mixshow, non-gangsta-loving segment of the black population. I'd guess that segment would be over 30, both male and female, and living comfortably or is mildly affluent to very affluent. You program some modern "light adult contemporary" R&B hits with some select smooth jazz tracks, mixed with a few select R&B oldies AND some positive, contemporary gospel. You do the Quiet Storm at night. What you'd end up with is a CLASSY black station that doesn't talk down to the race it primarily serves. You get a responsible, FULLTIME programmer who can tweak things to make it just right (Keith Solis comes to mind...the CREATOR of The Quiet Storm, while at KNOK in 1985.) And you'd have to find a maverick sales manager who could use his/her brain to come up with creative ways to sell it...since it's uncharted territory and no one in DFW has ever had the b@lls to even attempt to sell it in the past (see KOAI, c. 2001-03.)

K-Sock has been on auto-pilot for years, and it sounds like it. KRNB? I don't know what that chef's mix of uneven, assorted crap is that they're playing. Why not create a radio station that actually shows black audiences some respect??

Shannon...sounds like you got your wish with Old School 94.5.

 

[bucwhyl]

I smell..... FAILURE!!!

 

[nivlekbrad]

KKDA Soul 73. KHVN

I said "affluent"...KKDA-AM has always been a militant station, and I've said this on here many times before. Most affluent people of any race are not militant. That's beside the point, anyway. I don't know a thing about KHVN, except that it has a black religious format, and that it, unfortunately, displaced KNOK and KSAX way back when. What I envision is an FM station (even K-Sock with its poor signal that ISN'T fixable would do) that caters to the non-militant, non-hip-hop, non-mixshow, non-gangsta-loving segment of the black population. I'd guess that segment would be over 30, both male and female, and living comfortably or is mildly affluent to very affluent. You program some modern "light adult contemporary" R&B hits with some select smooth jazz tracks, mixed with a few select R&B oldies AND some positive, contemporary gospel. You do the Quiet Storm at night. What you'd end up with is a CLASSY black station that doesn't talk down to the race it primarily serves. You get a responsible, FULLTIME programmer who can tweak things to make it just right (Keith Solis comes to mind...the CREATOR of The Quiet Storm, while at KNOK in 1985.) And you'd have to find a maverick sales manager who could use his/her brain to come up with creative ways to sell it...since it's uncharted territory and no one in DFW has ever had the b@lls to even attempt to sell it in the past (see KOAI, c. 2001-03.)

K-Sock has been on auto-pilot for years, and it sounds like it. KRNB? I don't know what that chef's mix of uneven, assorted crap is that they're playing. Why not create a radio station that actually shows black audiences some respect??

Shannon...sounds like you got your wish with Old School 94.5.

Not really. His wish is like mine. A format similar to V103 in Chicago. This town hasn't had an Urban AC/Oldies station that sounds like DALLAS. The programmers pick the same 200 or 300 songs and put them in rotation. No special features throughout the day, no creative contests, nothing.