the golden boy said:michael hagerty said:LARadioRewind said:Next questions: Have any major-market stations had a "half-and-half" format with, for example, music airing for 12 hours and then talk for 12 hours? Would one format garner much bigger numbers than the other format, to the point where that format would become full-time? And have any 24-hour stations had such low ratings during the overnight hours that they decided to stay off the air during those hours? I'd love to see the Los Angeles radio ratings for the midnight-to-6 hours. Does any company monitor those hours?
The last time I remember anything like that, Steve, was when full service AC stations were transitioning to talk in the late 70s...it was temporary, but KMPC did it for a few months in '79.
B97 in New Orleans did this in the mid-90s. They were talk during day, CHR late at night and on weekends. They went back to CHR not too long later.
Back east, New Jersey 101.5 is a talk station that's been saying "on weekends, the music comes out to play" for 20 years or more. It's always been oldies/classic hits, running music from 7PM Friday to 11:59 PM Sunday.
Noncommercial WRTI Philadelphia is classical days/jazz nights; on its HD2 the pattern is reversed. The station was all jazz until Philly's commercial classical station, WFLN, left the air in the '90s.