DavidEduardo said:jmtillery said:If the variables indicate there is growth potential for KFWB, then a cash infusion to improve the station may make good business sense. On the other hand, if the station has already reached its peak, then the best course of action is to leave it as is and simply dispose of the property.
And that is the case. There is no viable English language position in the market that is not on a better signal, and CBS is not known for doing any non-English programming except on FMs where they have a handful of Spanish language ones. And Spanish on an AM is likely even less viable than what they are doing now. Of course, the signal is not full market, so it makes sense to hold, like so many homeowners are doing, until the market improves. I wonder if they have written this one down as an impaired asset?
Just wondering ...... would they be able (either KFWB or KABC) to petition the FCC to increase power? During the day or perhaps day and night? Or is the market to saturated to do that?