KCBS #1 IN JANUARY ARBITRON

[SFStatic]

The people meter does break out people who work vs people who don't. It's important, because people who work are bigger consumers of radio. People who don't work are bigger TV viewers.

 

[davideduardo]

The people meter does break out people who work vs people who don't. It's important, because people who work are bigger consumers of radio. People who don't work are bigger TV viewers.

Working vs. non-working is a qualitative metric. The PPM does not differentiate between listening at work and other listening out of the home.

 

[davideduardo]

Always insightful David...I was so wrapped up in making sure it was understood that the FM counted that I forgot the actual way to explain it as total line!

That's a team effort.... you spotted the reason why the FM no longer showed. I just put the Arbitron namme on it.

As to the oldies question, do you think someone else will attempt it in SF? CBS will not, but Entercom maybe? Or CC if they choose to dismantle smooth jazz?

The "O" word is a kiss of death for sales... which is why the now-successful stations are 70's based and called "Classic Hits." Lower demo, no stigma. It makes no sense that a market with such strong CHR / Top 40 heritage does not have a Classic Hits station.

 

[AnimatronicAbeLincoln]

What "they" would you mean? KCBS is cuming over 1.2 million a week, is #1 in AM drive, and is proving that the FM simulcast works. Boring?

They've been doing pretty much the same thing for 40 years. Looks like it works. The story here is pretty clear: KGO's reign is over (and this time, without a Christma music "asterisk").

Agreed. Some people might consider NPR "boring," but it has a huge number of listeners.

It's really, really interesting... CBS picked up a couple of shares 12+ by simply simulcasting an existing product and making an existing brand more available. I bet they'll be looking at doing this elsewhere.

Question for anyone living in SF - were there any TV or billboards or any kind of outside marketing at all that KCBS was now available on an FM station?

 

[DaveBayArea]

As for 1550, this is the first time the station has shown up 4 consecutive weeks at better than a .1...give it a chance...people are going to have find it organically...no marketing, no nuttin!

Well, they made it well past a .1 during baseball season. I remember thinking it was strange that podcasts were drawing that much of an audience until I realized what was going on. But A's fans are used to seeking out what their station-of-the-year will be. This time it's 860, and we're all hoping that the propane deliveries to Sunol continue uninterrupted.

Dave B.

 

[SFStatic]

The people meter does break out people who work vs people who don't. It's important, because people who work are bigger consumers of radio. People who don't work are bigger TV viewers.

Working vs. non-working is a qualitative metric. The PPM does not differentiate between listening at work and other listening out of the home.

Correct there is no work/home/car anymore. It's just at home and away from home (or actually out of range of the charging dock, technically.) Still, you can see the breakout of working vs non-working people, call it what you will.

 

[create]

What "they" would you mean? KCBS is cuming over 1.2 million a week, is #1 in AM drive, and is proving that the FM simulcast works. Boring?

They've been doing pretty much the same thing for 40 years. Looks like it works. The story here is pretty clear: KGO's reign is over (and this time, without a Christma music "asterisk").

Agreed. Some people might consider NPR "boring," but it has a huge number of listeners.

It's really, really interesting... CBS picked up a couple of shares 12+ by simply simulcasting an existing product and making an existing brand more available. I bet they'll be looking at doing this elsewhere.

Question for anyone living in SF - were there any TV or billboards or any kind of outside marketing at all that KCBS was now available on an FM station?

Yes, the are running a pretty heavy billboard campaign. I would guess they are also promoting it heavily on KPIX-TV, but I don't watch any shows on that channel so it is just a guess.

 

[LKellerIII]

What "they" would you mean? KCBS is cuming over 1.2 million a week, is #1 in AM drive, and is proving that the FM simulcast works. Boring?

Question for anyone living in SF - were there any TV or billboards or any kind of outside marketing at all that KCBS was now available on an FM station?

Yes - at least in San Francisco, CBS made a big Muni bus buy. Possibly a tribute to the late KFRC, the ads say "News Rocks on 106.9 FM," and "Traffic Rolls on 106.9 FM."

I believe CBS Outdoor has the contract for SFMTA (Muni) bus ads, so they can probably do this with minimal expense - just the cost for the graphic layout, the printing and the cardboard (or whatever) the ads are printed on, and whatever percentage they're required to kick back to SFMTA.

 

[djj]

106.9 KFRC-FM didn't show in the PPM because it has now been absorbed by the KCBS calls...the simulcast has been officially noted by Arbitron & they will never be shown as individual frequencies again.

Arbitron calls this "Single Line Reporting" and stations that are 100% simulcasts can elect single line reporting and consolodate all simulcasts in a market under the elected primary calls. Arbitron dies not "note" the simulcast, but, instead, follows the desire of the stations as recorded on each facilities SIP (Station Information Packet).

Coupla questions:
Obviously, CBS Radio asked for "Single Line Reporting" by January, for KFRC-FM
still registered as a 0.7 in both the Holiday and December 2008 PPM Ratings,
well after the simulcast with AM 740 began...at least, according to the radio-info
ratings link given earlier in this thread...

My inquiry: is there any way to know how the FM is doing relative to the AM?
I would think some entity or entities would want to know...

Second question: does the PPM receive HD-2 signals? If so, would KFRC-FM's HD-2
be received as a "KCBS" read, or the HD-2 signal's own?
I'm curious, for I noticed on the San Jose book there are TWO "streams" in the PPM ratings for that market...
--jay

 

[SFStatic]

Taking a stab at your second question...if the company encodes it separately, the HD-2 will show up on PPM. So will the stream if it's encoded. A few station streams have already showed up in PPM (although with such tiny numbers they don't make it into the 6+ listings published on various websites. This is why Arb says share will be less and less important, and stations will have to look to AQH persons and daily cume. Those numbers will just tell you a lot more as the streams and HD-2, in addition to other media, cut into the share the various stations get.

 

[davideduardo]

Correct there is no work/home/car anymore. It's just at home and away from home (or actually out of range of the charging dock, technically.) Still, you can see the breakout of working vs non-working people, call it what you will.

Arbitron has a device under development that will be put in each car in the household (but, of course, not in public transportation) that will tell a PPM that it is in the car.

 

[heydumbass]

the station sounds good, young people and it flows fast, i have it on my fm preset for when everything else is in commercial/crap song

am is stupid & a waste of money...that audience will all be gone in a few years anyways.

 

[norcalvet]

to answer 4 questions:
1) there were billboards & a ton of bus boards in the City for news on 106.9
2) HD2 & Streams will show up in the PPM separately from any radio station numbers...if they show up at all...they are all separate.
3) 106.9 is still listed in the PPM, and was listed even though 106.9 & 740 are simulcasted, in order to show previous
ratings/trends...in coming months, probably the next month's ratings, KFRC-FM will disappear completely.
4) Although we would like to know what ratings 106.9 is getting, KCBS wants everyone to think their numbers are from
one entity or product, not 2 different frequencies...resistance is futile.

 

[djj]

In responding to one of my earlier questions:

....Although we would like to know what ratings 106.9 is getting, KCBS wants everyone to think their numbers are from
one entity or product, not 2 different frequencies...resistance is futile.

Thank you, Locutus....er, Borg....er, norcalvet. I appreciate the info...
;D
--jay

 

[davideduardo]

:
Obviously, CBS Radio asked for "Single Line Reporting" by January, for KFRC-FM
still registered as a 0.7 in both the Holiday and December 2008 PPM Ratings,
well after the simulcast with AM 740 began...at least, according to the radio-info
ratings link given earlier in this thread...

Single line reporting enters into effect in the third month of a valid simulcast, if elected.

My inquiry: is there any way to know how the FM is doing relative to the AM?
I would think some entity or entities would want to know...

No report for the individual signals is available.

Second question: does the PPM receive HD-2 signals?

If the station choses to encode it, the PPM can hear the tag on any audio source.

If so, would KFRC-FM's HD-2
be received as a "KCBS" read, or the HD-2 signal's own?

If there is not a 100% simulcast of different services, each must encode separately.

I'm curious, for I noticed on the San Jose book there are TWO "streams" in the PPM ratings for that market...

I know of no major market commercial stream that qualifies as a simulcast, so they have to be separately encoded and are considered as separate stations.

 

[davideduardo]

2) HD2 & Streams will show up in the PPM separately from any radio station numbers...if they show up at all...they are all separate.

Streams that are 100% simulcast, such as those of non-commercial stations, are not separate.

]

 

[DavidKaye]

Actually, KOIT recently made a slight adustment to the slogan. It's now: "...Arbitron rated number one for those who work." . I'm not sure what that could possibly mean, or how you would quantify that.

How about "...for those people who are not listening at home"? Obviously they want to encourage work listening, so a slogan like "Arbitron rated #1 for people on the go" doesn't really match the sedentary workplace situation. I think KOIT gets lots of listeners from the fact that it is played in stores and offices as a sort of demo of what the station puts out.

 

[LKellerIII]

Actually, KOIT recently made a slight adustment to the slogan. It's now: "...Arbitron rated number one for those who work." . I'm not sure what that could possibly mean, or how you would quantify that.

How about "...for those people who are not listening at home"? Obviously they want to encourage work listening, so a slogan like "Arbitron rated #1 for people on the go" doesn't really match the sedentary workplace situation. I think KOIT gets lots of listeners from the fact that it is played in stores and offices as a sort of demo of what the station puts out.

How about "Arbitron rated number one for those who are vertical." ? I had friends in town recently, and we wend to see Coit Tower - my first time in about two decades. KOIT is Coit's official station for the ride to the top. Truly "elevator music" for the 21st century.

 

[samizdat]

Back to the question about KCBS' numbers on the old KFRC: I'm assuming that the 106.9 (FM) signal is encoded differently from the 740 (AM) signal, yes?

In other words, Arbitron knows how KCBS is doing AM vs. FM, but doesn't report those numbers. Obviously, CBS management wants to know!

 

[mred]

What has changed? Kcbs got another frequency?, kgo started spending less on personalities? the listeners have changed?