Yes,I realize. But it shows that success was indeed possible for the station at one time, despite its weaker signal (it was even ahead of its competing stations that year.)
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KCKC FM - Large Playlist Success ?
- Thread starter kfbkfb
- Start date
Most traditional stations still showed some sort of growth thirteen years ago. Now there's much more competition for ears, and because of it, radio expects to see minimal growth.
In the case of this particular station though, their competitors became more competitive and pretty much took their audience away from kchz I think.
And...
What killed AM radio in many markets was suburban sprawl. As cities expanded into neighboring counties, lots of those AMs designed and built in the 30's no longer covered the whole market.
And the post WW II stations were even more directional, most with huge nulls that, by the 70's, denied big parts of major markets of a signal... sometimes even in the daytime and nearly always at night.
Along came the FCC and the requirement to separate FMs. Many were suddenly successful, and built their facilities out to the maximum for B's and C's, becoming full market signals that covered all the suburbs as they were in the 70's.
Now, we are seeing some markets expand beyond even the FMs, as populations move farther out. The Docket 80-90 move ins frequently became rimshots, and those were principally done nearly a third of a century ago and they just don't cover as big a percentage of the market as the originally did.
I went back to 2017, and the highest I found was a 3.7 average in the Apr-May-Jun 2018 period. So in the last 6 years, it never averaged over that in any 3-book period.
You can see up to 2009 at https://worldradiohistory.com/Ratings-Directories.htm
You can see from 1976 until 2002 at https://worldradiohistory.com/Archive-Duncan-American-Radio/Duncan-1975-2004-Trilogy-Vol-I.pdf
That's interesting to see! That particular station has fallen off pretty hard. Funny in that late 2010 entry, they beat kmxv in cume as well despite having a weaker signal (500k vs 400 something k). Those days are long over.
“We did exactly what listeners didn’t want us to do, but by god, we didn’t conform!”
-Says the now ex executive looking for a new gig…
Zombie Thread. KCKC Love Fest
Yes, I select KCMO FM 1st, then on to KCKC-FM 2nd if I don't care for the song on KCMO.Nearly every time the KCKC DJ talks, they promote the variety of songs on KCKC.
Kirk Bayne
I think we should start a KCKC drinking game. Everytime Kirk or Tall_Guy uses that station in some example; take a drink.
What you are neglecting is that when a listener talks about variety on the radio, they really mean "only songs I like". Not "a lot of songs" but "just my songs."
Nearly every time the KCKC DJ talks, they promote the variety of songs on KCKC.
A separate game on Kansas City TV could be based on Mgomrjsurf's (spelling?) posts.
My point is they did better last month, however looking at their playlist it has changed a bit recently.
Playlists at radio stations change in some way every week.
Not in noticeable ways. This station has added some new gold tracks.
Many stations do a music test in the Jan-Feb period, after holidays and to be ready for what used to be "Spring" book. Implementing a test explains any changes. Stations like that don't just "add" songs for no reason.
Only if they have some songs, usually weaker-testing gold, that rotate less than every 7 days or which have an alternating play/rest cycle.
What do you mean by "noticeable?" I can see very obvious movement in spins for songs and dayparts. It happens every week.
There's some of that. It depends on the station & format. Audacy classic hits stations typically rest 50 or songs every week, and cycle in another group to replace them.
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