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KCMO simulcasting on KTOP-FM 102.9

RadioInsight is reporting KCMO 710/KCHZ 95.7 is now simulcasting on KTOP-FM 102.9.

Unless this is temporary, purely cost-cutting, or another shoe is about to drop, this makes little-to-no sense. 95.7 already covers virtually all of Topeka with a citygrade signal.

 
The two stations have nearly identical syndicated lineups, so I don't get it either. KMAJ has a translator on 93.5, so maybe Cumulus can work with it, clearing different talk shows, or moving sports from KTOP (no translator).
 
RadioInsight is reporting KCMO 710/KCHZ 95.7 is now simulcasting on KTOP-FM 102.9.

Unless this is temporary, purely cost-cutting, or another shoe is about to drop, this makes little-to-no sense. 95.7 already covers virtually all of Topeka with a citygrade signal.

Considering Cumulus’s struggles, I’d say cost cutting.
 
RadioInsight is reporting KCMO 710/KCHZ 95.7 is now simulcasting on KTOP-FM 102.9.

Unless this is temporary, purely cost-cutting, or another shoe is about to drop, this makes little-to-no sense. 95.7 already covers virtually all of Topeka with a citygrade signal.
My guess would be that another shoe is about to drop. Rob mentioned sports; that's one possibility. It's a C2 signal, inferior to most others in the market. A spoken-word format in mono might be the most practical use for it.
 


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