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KCMO simulcasting on KTOP-FM 102.9

K

Kent

RadioInsight is reporting KCMO 710/KCHZ 95.7 is now simulcasting on KTOP-FM 102.9.

Unless this is temporary, purely cost-cutting, or another shoe is about to drop, this makes little-to-no sense. 95.7 already covers virtually all of Topeka with a citygrade signal.

radioinsight.com

KCMO Adds Topeka Simulcast Replacing Cat Country

Cumulus Media has expanded Conservative Talk 710 KCMO Kansas City MO/95.7 KCHZ Ottawa KS to Topeka KS with a simulcast
radioinsight.com radioinsight.com
 
The two stations have nearly identical syndicated lineups, so I don't get it either. KMAJ has a translator on 93.5, so maybe Cumulus can work with it, clearing different talk shows, or moving sports from KTOP (no translator).
 
Kent said:
RadioInsight is reporting KCMO 710/KCHZ 95.7 is now simulcasting on KTOP-FM 102.9.

Unless this is temporary, purely cost-cutting, or another shoe is about to drop, this makes little-to-no sense. 95.7 already covers virtually all of Topeka with a citygrade signal.

radioinsight.com

KCMO Adds Topeka Simulcast Replacing Cat Country

Cumulus Media has expanded Conservative Talk 710 KCMO Kansas City MO/95.7 KCHZ Ottawa KS to Topeka KS with a simulcast
radioinsight.com radioinsight.com
Click to expand...
Considering Cumulus’s struggles, I’d say cost cutting.
 
Kent said:
RadioInsight is reporting KCMO 710/KCHZ 95.7 is now simulcasting on KTOP-FM 102.9.

Unless this is temporary, purely cost-cutting, or another shoe is about to drop, this makes little-to-no sense. 95.7 already covers virtually all of Topeka with a citygrade signal.
Click to expand...
My guess would be that another shoe is about to drop. Rob mentioned sports; that's one possibility. It's a C2 signal, inferior to most others in the market. A spoken-word format in mono might be the most practical use for it.
 
There is cost cutting or just culling out losers. Cumulus has one goal: to recoup cash for it's former lenders who are now owners (against their will).

The extra signal is not going to genorate more sales. The Cloud Company isn't trying to impress investors on Wall Street anymore, just generate cash.

IMHO "Cat Country" had negative cash flow which was greater than just charging KTOP's expensives to KCMO. I am surprised they didn't put on one of their music "satellite" formats and give the sales folks another option to sell, but things must be really bad locally advertising wise.
 
secondchoice said:
There is cost cutting or just culling out losers. Cumulus has one goal: to recoup cash for it's former lenders who are now owners (against their will).
Click to expand...
Cat Country cost nothing other than transmitter costs, which don't go away. This flip actively HURTS KMAJ-AM. How does that make more money for their investors?
 
lanceventa said:
Cat Country cost nothing other than transmitter costs, which don't go away. This flip actively HURTS KMAJ-AM. How does that make more money for their investors?
Click to expand...
One can only guess they have plans to make at run KMAJ's advertisers. And the revenue will come on board SOON.

In Cumulus' financial state it's all about cash generation. I seriously doubt they are looking 2 or 3 years down the road. If the Cat made more that the transmitter costs then this a questionable move. The only way I would have killed the Cat was if it wasn't bringing in enough to cover the electric bill.

I was giving the Cloud Company the benefit of the doubt. I am trying to be more positive.
 


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