If the trend is AM to the FM band than why hasn't iHeart started simulcasting WOAI on 104.5? The AM is currently rated #7. I figured once KTSA made the move they would be right behind. Just the idea of Spurs on FM would be a plus.
The issue is that WOAI is around 14th to 15th in 25-54 (using multi book averages). That raises the question of whether the format is aging because it is on AM or because those under 55 just won't listen on AM or FM.
KTSA, with a very partial coverage FM translator (less than 40% of the market with a really usable signal), is around 25th in 25-54 so I don't see the great benefit.