TheRover said:
There are some interesting responses over at Edison Media Reserach to this article:
For Some, Radio Is Still The Best Way To Hear Music
http://www.edisonresearch.com/home/archives/2008/05/for_some_radio.php
I think if "local radio" wants to stay relevant, perhaps it should be...um, local. I don't understand why Citadel, Entercom, CBS, etc. think putting on non-local content on their local stations is going to save them. It may have some real short-term cost savings to make profits look better, but long-term, how is this going to help?
I may be naive, but I would think if you are faced with many challengers, you would want to construct something that people want to hear that is fairly exclusive.
Love them or not, KKDA-FM and KTCK seem to do that.