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KDFC Program Director Thinks Classical Format Is Doomed When Entercom Takes Over

In today's "Radio Waves" column in The San Francisco Chronicle online, Ben Fong-Torres interviews Bill Leuth, PD of KDFC-102.1. When Entercom takes over, "Bill Leuth": "This Could Mean The End Of Classical Music Radio In San Francisco". Ben Fong-Torres response was: "Hard To Believe, Given KDFC's Solid Ratings." But Bill Leuth reasons: "Typically, New Ownership Comes In With A New Agenda. KDFC Is A Success, But It Doesn't Make The Kind Of Money, Light Rock Does." Bill Lueth does have some hope for the survival of classical music on KDFC: "I Hear That The Founder Of Entercom Is An Arts Lover." My response? "If The Founder Of Entercom Is That Much Of An Arts Lover, He Wouldn't Have Moved KXTR in Kansas City From The FM Dial To The AM Dial. I Don't Think That The Founder Has That Much Imput On Format Decisions On Entercom's Radio Stations".
 
Re: KDFC Program Director Thinks Classical Format Is Doomed When Entercom Takes

Yes - there's been a lot of talk on this Board about the liklihood of Entercom dumping Classical. It's probably true, and it would be a real shame. As recently as last year, corporate radio owners were defending the growing number of stations they owned - and lobbying the FCC to relax the station ownership limits even more. Their defense was that there was a greater variety of radio formats than ever before.

That may have been true for awhile, but it's clear now that a number of formats are dying because they don't make enough money, and they don't appeal to the "right demographic" that advertisers want to sell to. If the speculation is true, and Entercom dumps the "Jack"-like format on 95.7 for CHR (duplicating Wild, KMEL, Star, etc.), and dumps classical - they may make more money (even though they'll have lower overall ratings) - meanwhile, the listeners will be the losers.
 
I’m afraid your pessimism is justified. But that doesn’t mean that Entercom will necessarily make more money by dropping classical. Look at what happened in Philadelphia after Greater Media’s September, 1997 flip of WFLN, which had been classical for 48 ½ years, since it first signed on in March, 1949.

WFLN had become the fourth station in Greater Media’s Philadelphia cluster a few months earlier. At the time of the flip to WXXM (Modern Adult “Max 95.7,” a mix of Hot AC and Alternative, or “Modern,” Rock), the GM of the cluster told the Philadelphia Inquirer that the station couldn’t keep billing only $4.5- $5 million a year, as it had been doing in the 1990’s. He said it would have to be billing $13 million within three years in order to justify the company’s $41.8 million investment.

Well, it never happened. The first three non-classical formats – Modern Adult “Max 95.7” (a blend of Hot AC and Alternative, or “Modern,” Rock); Urban Oldies “Jammin’ Gold” (the name “Jammin’ Oldies” had been copyrighted by Chancellor, which was later briefly called AMFM Inc before being absorbed by Clear Channel) and “Mix 95.7” (see http://members.aol.com/philaradio/curr957.html.) -- were all failures. (See also http://www.formatchange.com/wfln-becomes-modern-ac-max-957 .)

In the mid-1990’s, WFLN had had a respectable 12+ share. Secret Communications hoped to increase that share by 25 percent, but wound DECREASING it by 25 percent instead. With “Max 95.7” the 12+ lost one-third of WFLN’s final classical share, though with very heavy advertising and promotion, they almost recovered that 12+ level for one book! (I’d like to give you the actual numbers, but I’ve been edited for that before under Radio-Info’s T.O.S. – but you can find those numbers in the links above.)

According to Duncan’s American Radio (R.I.P.; Duncan’s subscriber base dwindled to the point of unprofitability after about 2000, another baleful consequence of the industry consolidation resulting from the 1996 Telecom Act!), the station never billed more than $4.5 million in any year under any of those three formats -- except for 2000, when it billed $8.5 million. By Winter 2000, its 12+ share -- and its all-important 25-54 -- were in freefall, but the station was coasting on its excellent Summer and Fall books (like all Urban Oldies stations, it had had a very brief, flavor-of the-month, flash-in the-pan success, briefly besting WFLN’s best book, before it began dropping like a stone)

In l995, the station flipped to the Jack/Bob/Doug/Tom, Dick and Harry-FM “Adult Hits” format as WBEN, “Ben-FM” (beating CBS to the punch; do you see a pattern here?), and its 12+ shares have been nearly as good as WFLN’s at its mid-1990’s peak -- much better than those of Mix, Max and for the most part Jammin’ (though not nearly as good as "Jammin’" at its nova-like ratings peak in the Summer of 1999). As for billings, I don’t know, since Duncan’s is no longer available, but I would estimate its 2006 revenue as about $8-to-9 million -- still far short of Greater Media’s stated goal.

So seeing Entercom’s new format flop is probably the best you can hope for.

As for stopping the flip, I don’t think you can. But you may be able to wreak your revenge, if you’re so inclined. Refer to my previous post (Reply # 29, http://www.radio-info.com/smf/index.php/topic,60908.20.html) about Entercom Chairman Joe Field’s record on classical radio. If Entercom drops classical in S.F. despite good ratings, you could always “out” him as a hypocrite to his friends at the Philadelphia Orchestra and the Curtis Institute – with a copy to the Philadelphia Inquirer!
 
"So seeing Entercom’s new format flop is probably the best you can hope for."

Very depressing. It would be interesting to know what percentage of these format flips succeed in bringing in more revenue. In the Bay Area, they haven't been working too well the last few years. Bonneville's flip from country to variety hits (Max FM) cut their overall ratings in half. Same result for CBS when they flipped KFRC from Classic Hits to "Movin." When the miserable ratings come out, management always has some explanation ready about how they've gained share in key demographics - but a drop from a 2.4 to a 1.1 has got to be hard to justify.
 
Yes, I know that if the flip should flop, your Schadenfreude won't be much of a consolation.

But if you want a good indication of how badly flips -- not necessarily from classical -- can turn out, just look at CBS's diastrous results when they flipped their heritage Oldies stations in NYC and Chicago to "Jack-FM" in June 2005. They fully expected to lose 12+ share, but they thought they'd make it up with big gains in the 25-34 and 35-44 demos, which are important to "mainstream" ad buyers at the big agencies.

Well, they were half right: they certainly lost 12+ share!.
 
radioskeptic said:
I’m afraid your pessimism is justified. But that doesn’t mean that Entercom will necessarily make more money by dropping classical. Look at what happened in Philadelphia after Greater Media’s September, 1997 flip of WFLN, which had been classical for 48 ½ years, since it first signed on in March, 1949.

WFLN had become the fourth station in Greater Media’s Philadelphia cluster a few months earlier. At the time of the flip to WXXM (Modern Adult “Max 95.7,” a mix of Hot AC and Alternative, or “Modern,” Rock), the GM of the cluster told the Philadelphia Inquirer that the station couldn’t keep billing only $4.5- $5 million a year, as it had been doing in the 1990’s. He said it would have to be billing $13 million within three years in order to justify the company’s $41.8 million investment.

Well, it never happened. The first three non-classical formats – Modern Adult “Max 95.7” (a blend of Hot AC and Alternative, or “Modern,” Rock); Urban Oldies “Jammin’ Gold” (the name “Jammin’ Oldies” had been copyrighted by Chancellor, which was later briefly called AMFM Inc before being absorbed by Clear Channel) and “Mix 95.7” (see http://members.aol.com/philaradio/curr957.html.) -- were all failures. (See also http://www.formatchange.com/wfln-becomes-modern-ac-max-957 .)

In the mid-1990’s, WFLN had had a respectable 12+ share. Secret Communications hoped to increase that share by 25 percent, but wound DECREASING it by 25 percent instead. With “Max 95.7” the 12+ lost one-third of WFLN’s final classical share, though with very heavy advertising and promotion, they almost recovered that 12+ level for one book! (I’d like to give you the actual numbers, but I’ve been edited for that before under Radio-Info’s T.O.S. – but you can find those numbers in the links above.)

According to Duncan’s American Radio (R.I.P.; Duncan’s subscriber base dwindled to the point of unprofitability after about 2000, another baleful consequence of the industry consolidation resulting from the 1996 Telecom Act!), the station never billed more than $4.5 million in any year under any of those three formats -- except for 2000, when it billed $8.5 million. By Winter 2000, its 12+ share -- and its all-important 25-54 -- were in freefall, but the station was coasting on its excellent Summer and Fall books (like all Urban Oldies stations, it had had a very brief, flavor-of the-month, flash-in the-pan success, briefly besting WFLN’s best book, before it began dropping like a stone)

In l995, the station flipped to the Jack/Bob/Doug/Tom, Dick and Harry-FM “Adult Hits” format as WBEN, “Ben-FM” (beating CBS to the punch; do you see a pattern here?), and its 12+ shares have been nearly as good as WFLN’s at its mid-1990’s peak -- much better than those of Mix, Max and for the most part Jammin’ (though not nearly as good as "Jammin’" at its nova-like ratings peak in the Summer of 1999). As for billings, I don’t know, since Duncan’s is no longer available, but I would estimate its 2006 revenue as about $8-to-9 million -- still far short of Greater Media’s stated goal.

So seeing Entercom’s new format flop is probably the best you can hope for.

As for stopping the flip, I don’t think you can. But you may be able to wreak your revenge, if you’re so inclined. Refer to my previous post (Reply # 29, http://www.radio-info.com/smf/index.php/topic,60908.20.html) about Entercom Chairman Joe Field’s record on classical radio. If Entercom drops classical in S.F. despite good ratings, you could always “out” him as a hypocrite to his friends at the Philadelphia Orchestra and the Curtis Institute – with a copy to the Philadelphia Inquirer!
This might be a bit of coincidence, but in San Francisco, after a good 31 year run as a Classical Music Outlet, KKHI-95.7 was bought out by Westinghouse who dropped Classical in favor of News/Talk and weekend Smooth Jazz as KPIX. This format flopped. In 1997, Westinghouse sold KPIX-95.7 to Bonneville who changed the format to CHR/Pop as KZQZ which lasted until 2002 then came Classic Hits The Drive KKDV then in 2003 came Country KZBR and a year later came its current Variety Hit Max FM. So that is a total of 5 formats in a 12 year period compared to a 31 year run as Classical, and there will probably be yet another format change soon for 95.7. But if Entercom chooses to drop Classical on KDFC-102.1, my prediction is a total of 4 format changes in a 10 year period.
 
"That takes guts for Bill Leuth to be quoted as saying that. What a way to impress your new bosses!"

Do you get the feeling that Bill Leuth might already know that he is out the door when Entercom comes in? Bonneville might have other idea'a for where to use Bill Leuth's services.
 
Re: KDFC Program Director Thinks Classical Format Is Doomed When Entercom Takes

"That takes guts for Bill Leuth to be quoted as saying that. What a way to impress your new bosses!"
Do you get the feeling that Bill Leuth might already know that he is out the door when Entercom comes in? Bonneville might have other idea'a for where to use Bill Leuth's services."


Yes - when I read his remarks, my first thought was that he's probably already packed his raincoat for Seattle - or some other Bonneville city.
 
RadioStarOne said:
"That takes guts for Bill Leuth to be quoted as saying that. What a way to impress your new bosses!"

Do you get the feeling that Bill Leuth might already know that he is out the door when Entercom comes in? Bonneville might have other idea'a for where to use Bill Leuth's services.
If by chance, Bonneville decides to keep 1260 AM, They could always change the calletters to KDFC and put Classical there and Bill Leuth can be PD there as Classical is his specialty. Classical may sound lousy on the AM dial, but having Classical period is better than not having Classical.
 
Re: KDFC Program Director Thinks Classical Format Is Doomed When Entercom Takes

"If by chance, Bonneville decides to keep 1260 AM, They could always change the calletters to KDFC and put Classical there and Bill Leuth can be PD there as Classical is his specialty. Classical may sound lousy on the AM dial, but having Classical period is better than not having Classical."

Yeah - that possibility was discussed on some other threads on this board. If it happens, I won't be listening. Music on AM blows. I grew up listening to rock music on AM because that's all there was back then. But my parents listened to classical music all the time - which I found hopelessly boring, naturally ...and they listened to it on FM. Classical music is more subtle, and loses too much depth on AM. I tried K-Mozart, but it was unlistenable, even when the signal was coming in well.
 
According to a "Club KDFC" e-mail, Entercom is scheduled to take over on March 1.
 
RadioStarOne said:
"That takes guts for Bill Leuth to be quoted as saying that. What a way to impress your new bosses!"

Do you get the feeling that Bill Leuth might already know that he is out the door when Entercom comes in? Bonneville might have other idea'a for where to use Bill Leuth's services.
A new PD has been hired according to Radio & Records.
 
Re: KDFC Program Director Thinks Classical Format Is Doomed When Entercom Takes

A new GM has been hired. No announcement of Mr. Lueth exiting, nor a replacement being named.
 
I do not have any reason to beleive that Entercom has plans to dump the classical format on KDFC.

The most compelling reason not to change is what started this whole exchange and that is MAXX-FM. Bonneville wanted to sell the station by itself and that's how the larger deal came about. Entercom will have a dog (MAXX-FM) to start all over from scratch with. Any guesses on that format?

There is no reason to screw up the two well perfroming stations. I may be wrong but that makes the most business sense to me.

Back to KOIT-AM 1260, Bonneville will not keep this station. Even after the LMA begins, they can simply take their sweet time and continue to simulcast KOIT-FM until they conclude their business.

The answer that we are all looking for makes me think of TV games shows in regard to the mystery buyer.

IS IT?

Door number one?

Door number two?

Or door number three?


Before we guess who the mystery buyer is, let's see if we can eliminate who is not the father of the child,............. I mean the buyer of KOIT-AM.

It is safe to say it is not Clear Channel.

The new owners of KNBR/KTCT seem to have their hands full and are not likely a prospect.

The popular man on this site, Vern White has already stated that he is not the father,............... I mean the buyer of KIOT-AM.

Let's see KGO/KSFO and 1260? Except Citadel may be extending the closing on ABC so would they be buying more stations?

So how about a few guesses on who's behind the mystery doors and what would they do with the station?

Newsperson
 
newsperson said:
I do not have any reason to beleive that Entercom has plans to dump the classical format on KDFC.

The most compelling reason not to change is what started this whole exchange and that is MAXX-FM. Bonneville wanted to sell the station by itself and that's how the larger deal came about. Entercom will have a dog (MAXX-FM) to start all over from scratch with. Any guesses on that format?

There is no reason to screw up the two well perfroming stations. I may be wrong but that makes the most business sense to me.
I kind of agree, except KDFC PD seems to think Entercom might not be interested in keeping Classical Music and he was quoted in The San Francisco Chronicle. He is an employee of KDFC and you would think he might know what is happening? But then again it might be a publicity stunt?
 
AM 1260 Mystery Buyers?

newsperson said:
Back to KOIT-AM 1260, Bonneville will not keep this station. Even after the LMA begins, they can simply take their sweet time and continue to simulcast KOIT-FM until they conclude their business.

The answer that we are all looking for makes me think of TV games shows in regard to the mystery buyer.

IS IT?

Door number one?

Door number two?

Or door number three?


Before we guess who the mystery buyer is, let's see if we can eliminate who is not the father of the child,............. I mean the buyer of KOIT-AM.

It is safe to say it is not Clear Channel.

The new owners of KNBR/KTCT seem to have their hands full and are not likely a prospect.

The popular man on this site, Vern White has already stated that he is not the father,............... I mean the buyer of KIOT-AM.

Let's see KGO/KSFO and 1260? Except Citadel may be extending the closing on ABC so would they be buying more stations?

So how about a few guesses on who's behind the mystery doors and what would they do with the station?

Newsperson
I am curious, if Bonneville continues to simulcast KOIT-96.5 on 1260 even after Entercom takes over, would Bonneville have to pay Entercom for the simulcast?As for the mystery buyers, here is my guesses. Door # 1: "Immaculate Heart Radio". They have expressed interest in bringing the EWTN Catholic Radio Sound To San Francisco. Door # 2: "Mapleton Communications". They can move KPIG-1510 to 1260. Better signal. And Door # 3: The Wild Card. How about "Pappas Radio"? They already have KTRB-860. Now he can have 2 signals. Maybe Adult Standards on 860 and Oldies on 1260 or vice versa?I am sure Pappas would like to expand into San Francisco.
 
Here is a possible parallels to what might happen with KDFC, and gives some support to those who have been speculating that Entercom will blow up the classical format at 102.1.

From Don Barrett at laradio.com - Saul Levine announced today that he is flipping K-Mozart FM in Los Angeles to a Country music format. It will now be "Go Country 105" (KKGO). The classical format will remain on Levine's K-Mozart AM (1260, coincidentally), and on the 105.1 second HD channel. He has also offerred to keep all of the current classical DJs for the 1260/HD simulcast.

Until now, Los Angeles was without a Country station for the last 6 or 8 months, since KZLA switched to the "Movin" format.
 
Lkeller said:
Here is a possible parallels to what might happen with KDFC, and gives some support to those who have been speculating that Entercom will blow up the classical format at 102.1.

From Don Barrett at laradio.com - Saul Levine announced today that he is flipping K-Mozart FM in Los Angeles to a Country music format. It will now be "Go Country 105" (KKGO). The classical format will remain on Levine's K-Mozart AM (1260, coincidentally), and on the 105.1 second HD channel. He has also offerred to keep all of the current classical DJs for the 1260/HD simulcast.

Until now, Los Angeles was without a Country station for the last 6 or 8 months, since KZLA switched to the "Movin" format.
I kind of agree with you. The Classical Music era for KDFC-102.1 maybe numbered. Like Saul Levine's upcoming move, Entercom could keep Classical on its HD-2 and get a new format for 102.1. Country on 102.1? I doubt it but then again, I doubted that Country would return to Los Angeles on the FM dial.
 
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