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KDLW

K

K6JHU

It is reported that 106.3 has been changed to "Exitos 1063". Also of interest, the same report says that the 93.7 translator in Albuqueruqe is being fed by KVVD (see thread below). I can still see no indication in the FCC data base that KVVD is actually licensed.
 
I have to wonder why this change happened. I recall David Eduardo saying that the "Éxitos" name is played out and old-fashioned. Meanwhile, "Zeta" is a classic, snappy moniker that's been successful from San Juan to Santo Domingo to Mexico City.
 
I checked 106.3 right around the top of the hour ID and noticed that KSFE Grants was not mentioned so I checked the car radio, and it sounds like some type of electronic music is playing on 96.7. Interesting! I guess KDLW is now the source station for 95.9 in Santa Fe. I wonder what could be going on with KSFE or KVVD?!

Also, another Mt. Taylor station, KEZF has moved from 88.7 to 91.1. I heard "Good Intentions" by Toad the Wet Sprocket and a promo with "Easy going country and classic rock hits KRKY". I never heard of a format like that.
 
Identnut said:
I have to wonder why this change happened. I recall David Eduardo saying that the "Éxitos" name is played out and old-fashioned. Meanwhile, "Zeta" is a classic, snappy moniker that's been successful from San Juan to Santo Domingo to Mexico City.
Click to expand...
"Éxito" is a term created in the 50's or 60's to try to duplicate the English term "hit" in Spanish.

"Éxito" literally means "success" and seemed to be a good word at the time. But you won't hear anyone under 40 using it to refer to music any more.

While the word still has meaning to everyone, I don't think it is helpful to a contemporary music station today. Then again, it probably does not hurt... it is just not very current.
 
Identnut said:
I have to wonder why this change happened. I recall David Eduardo saying that the "Éxitos" name is played out and old-fashioned. Meanwhile, "Zeta" is a classic, snappy moniker that's been successful from San Juan to Santo Domingo to Mexico City.
Click to expand...
Yep. The first "Zeta" was WZNT in San Juan, starting in December of 1978. We then applied it to a clone in Santo Domingo, which became all talk after a couple of years and has now been #1 for 36 years in a row. My friends at Radio Centro in Mexico City took the name a few years later for a regional Mexican format which has been Top 5 ever since. So the name works for pretty much any format, from talk to merengue to salsa to banda.
 
K6JHU said:
It is reported that 106.3 has been changed to "Exitos 1063". Also of interest, the same report says that the 93.7 translator in Albuqueruqe is being fed by KVVD (see thread below). I can still see no indication in the FCC data base that KVVD is actually licensed.
Click to expand...
Does anyone find that what stands out in the logo is the word "Exit"?

1641411030164.png
 
DavidEduardo said:
"Éxito" is a term created in the 50's or 60's to try to duplicate the English term "hit" in Spanish.

"Éxito" literally means "success" and seemed to be a good word at the time. But you won't hear anyone under 40 using it to refer to music any more.

While the word still has meaning to everyone, I don't think it is helpful to a contemporary music station today. Then again, it probably does not hurt... it is just not very current.
Click to expand...
The word "success" makes sense for a song becoming popular as "hit" is often associated with violence. What word describes popular music in the Spanish speaking world today?

Is this anything like the "exitos" format AGM did in 2018-19 which didn't last long?
 
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