> I will flatly state KDOK will not go jack. They are what
> radio should be and needs to be,full service and local. They
> have an excellent on air staff including news and actually
> care about their city of license. They are the last bastion
> of RADIO If they went JACK or any other syndicated effort
> then folks it's all over for sure. Yes demographics are
> changing and slowly changeds must be made to keep up,but
> Gleiser has a handle on it.
I'm in total agreement with you; I've got a lot of respect for Paul Gleiser. Here are his thoughts on "live and local," taken from the "Ask The Boss" section of the KDOK website:
"I can't think of any group of radio stations that makes more use of voice tracking than the stations across the country owned by Clear Channel Communications of San Antonio. In Tyler, they own KNUE, KISX, KTYL and KKTX. Little of what you hear on these four radio stations originates in Tyler. Something between 16 and 20 hours of every day, depending on the station, is voice tracked in a studio in another city, most often in their case Austin, and uploaded to the computers here in Tyler.
And yes, we voice track, but not to a huge extent. We voice track parts of our evenings on KDOK and our overnights. We voice track these dayparts because there is not much audience available and even less revenue available. In managing our costs, it makes sense to spend the least amount of money on the dayparts that produce the least audience and revenue.
All other dayparts on KDOK are done the old fashioned way; a live disc jockey working in the studio on a single radio station in real time.
Even though the technology is very capable, it cannot recreate the energy, the hard-to-pin-down 'X Factor,' of having someone doing it for a real audience in real time with no chance to do it over if a mistake is made. And of course, no voice tracked disc jockey can talk about weather and traffic and current events that are happening in real time."