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KDOK

D

Dave

Guest
Still in shock over WCBS-FM's and WJMK's flips from oldies to "Jack" yesterday. Anybody wanna speculate on if/when KDOK makes a similar move?
 
> Still in shock over WCBS-FM's and WJMK's flips from oldies
> to "Jack" yesterday. Anybody wanna speculate on if/when KDOK
> makes a similar move?

KDOK is doing well with the expanded playlist and on-air people Gleiser has stayed hitched to since he bought the station group. He's primarily a status-quo owner/programmer not given to going off on a tangent and taking risks. But the question is, "Does he consider Jack a risky format?" The balance lies in the "if it isn't broke, don't fix it" adage.

You bring up an interesting possibility.

>
 
> > Still in shock over WCBS-FM's and WJMK's flips from oldies
>
> > to "Jack" yesterday. Anybody wanna speculate on if/when
> KDOK
> > makes a similar move?
>
> KDOK is doing well with the expanded playlist and on-air
> people Gleiser has stayed hitched to since he bought the
> station group. He's primarily a status-quo owner/programmer
> not given to going off on a tangent and taking risks. But
> the question is, "Does he consider Jack a risky format?"
> The balance lies in the "if it isn't broke, don't fix it"
> adage.
>
> You bring up an interesting possibility.
>
> >
>
I'd be interested to see "Jack's" impact with a small market station. KDOK plays a wide variety of music already. Not to mention, the wide variety of talent with Berry, Kyser, Fulgham, Davis, etc. I think KDOK will keep it's "KDOK" trademark, but I can see them continuing to expand their playlists, especially if their ratings fluxuate strongly one way or another.

<P ID="signature">______________
KVIL Highland Park
KVIL-FM Highland Park/Dallas-Fort Worth
Thanks for the memories Ron Chapman!</P>
 
> I'd be interested to see "Jack's" impact with a small market
> station. KDOK plays a wide variety of music already. Not
> to mention, the wide variety of talent with Berry, Kyser,
> Fulgham, Davis, etc. I think KDOK will keep it's "KDOK"
> trademark, but I can see them continuing to expand their
> playlists, especially if their ratings fluxuate strongly one
> way or another.

It would be disasterous for KDOK to dump all their jocks for the Jack format unless the station is in serious trouble. The ratings would wind up as good as the old KFRO-FM with satellite oldies.

People listen to KDOK just as much for the jocks, news and weather as the music. In fact they are the ONLY true "Full Service" music station in East Texas. KDOK has played some 80's music in the past, Fulgham had an "80's Flashback" segment on fridays a few years ago, I dont know how well that went over with the audiance.

Us oldies fans need to resign to the hard fact that the demographic is changing again and oldies stations will have to play more 70's and now 80's hits to keep up, but I dont think the jockless "all over the map" Jack format is the answer. To me its just another fad format like "Jammin' Oldies" was.
 
I will flatly state KDOK will not go jack. They are what radio should be and needs to be,full service and local. They have an excellent on air staff including news and actually care about their city of license. They are the last bastion of RADIO If they went JACK or any other syndicated effort then folks it's all over for sure. Yes demographics are changing and slowly changeds must be made to keep up,but Gleiser has a handle on it.
 
> I will flatly state KDOK will not go jack. They are what
> radio should be and needs to be,full service and local. They
> have an excellent on air staff including news and actually
> care about their city of license. They are the last bastion
> of RADIO If they went JACK or any other syndicated effort
> then folks it's all over for sure. Yes demographics are
> changing and slowly changeds must be made to keep up,but
> Gleiser has a handle on it.

I'm in total agreement with you; I've got a lot of respect for Paul Gleiser. Here are his thoughts on "live and local," taken from the "Ask The Boss" section of the KDOK website:

"I can't think of any group of radio stations that makes more use of voice tracking than the stations across the country owned by Clear Channel Communications of San Antonio. In Tyler, they own KNUE, KISX, KTYL and KKTX. Little of what you hear on these four radio stations originates in Tyler. Something between 16 and 20 hours of every day, depending on the station, is voice tracked in a studio in another city, most often in their case Austin, and uploaded to the computers here in Tyler.

And yes, we voice track, but not to a huge extent. We voice track parts of our evenings on KDOK and our overnights. We voice track these dayparts because there is not much audience available and even less revenue available. In managing our costs, it makes sense to spend the least amount of money on the dayparts that produce the least audience and revenue.

All other dayparts on KDOK are done the old fashioned way; a live disc jockey working in the studio on a single radio station in real time.

Even though the technology is very capable, it cannot recreate the energy, the hard-to-pin-down 'X Factor,' of having someone doing it for a real audience in real time with no chance to do it over if a mistake is made. And of course, no voice tracked disc jockey can talk about weather and traffic and current events that are happening in real time."
 
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