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KDOX flipping from talk?

musicman3355 said:
Doesn't KNPR 88.9 do well in ratings?

Before PPM, didn't KXNT reach the top 5? They now have a long way to go... the FM is not working either. Even when combined, they still aren't getting the ratings they want.
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KNPR has a 1.5, so they aren't doing too well, either.

Talk has never done well in LV. PPM seems to have hurt them further. KXNT would probably be better off being a complete simulcast, instead of running sports talk on the FM on weekends. News/talk and sports are completely different formats; makes about as much sense as an AC station switching to country on the weekend. They probably shouldn't have changed their morning show, either.

KDOX probably won't have great ratings with oldies, but certainly better than what they've had with talk. It's probably cheaper to run than talk, and they can sell it in combo with KJUL. A similar oldies format years ago on 1140 had higher ratings (not great, in the one point something range) than the various formats CBS put on 1140 since.
 
nvguy said:
Given the fact that the music stations do so well, you would think KXNT and KDWN would give up with talk, they would increase the ratings by 50% with music. The morning news has failed, and it is not like the guy on kxnt doing it hasn't done it before.
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KXNT-FM would obviously be better off playing music, but what music formats would you put on KXNT-AM or KDWN? The only music on AM in LV (prior to KDOX's change) are 1140 with a zero share, and 790 with a one share.
 
I wonder if KOOL 102 will have a morning show or any live jocks at all? Who would be good for that format? How about Chuck Manning, he has a big following and could probably give them instant ratings. Speaking of Chuck, I heard he had bypass surgury, I hope he is doing OK.

What does everyone think about the music? I think it sounds pretty good. My main nitpick is artist seperation. Especially the bigger acts, but I even heard two Spanky and the Gang (who I would consider myself a fan of) songs within an hour of each other.

Also the tempo seems too up. Don't get me wrong an oldies station like this should be fun and mostly play uptempo songs. But they go through stretches of playing several very fast songs in a row. Mixing it up with more midtempo and occasional slower songs would give the station some flow, a perception of variety, and make the fast songs seem all the more fun when they do come on. Of course issues like this can be worked out with time, overall KOOL sounds good and has a lot of potential.
 
Uptempo or fast songs make me feel good. I like the new KOOL 102 so far. I am an oldies lover and the 50's-60's-Early 70's make an ideal mix of music. I just hope the Oldies 102 music list will grow to 2000 songs and not be limited to the same rotation of say 200 songs repeated around the clock. I 'd like to hear some classic sung acapella jingles to promote the station, rather than an announcer in the booth. Musically, theme weekends like British Invasion, Summer Sounds, and songs you don't hear on the radio anymore... Perhaps "Backseat Oldies" where lovesongs could be played from 10pm to midnight or a countdown list on a Saturday morning of the top 30 hits from a particular week in say, 1965 could be added to the station for more interest.
 
100.5 & KXNT are a mess because Bob Agnew doesn't have a clue as to what he's doing. How long til they give him the boot? Any guesses?
 
I heard KOOL 102 playing in a business today. I wonder what they used to play and how they discovered this station? I wasn't sure this signal was even able to penetrate buildings but it sounded loud and clear.
 
Hey! Was that suspender comment necessary? You're probably some young whippersnapper who doesn't appreciate G-O-O-D music with lyrics you can understand and that is fun to listen to!
 
nvguy said:
Good radio for the 50s+ demographic, if I owned a suspender shop, I would play it. Bet they get 6000 more listeners.
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I heard them on again today at a gas station. This is a real surprise to me, the last two stores I walked into that had the radio on both had KOOL on. How are they finding this station? They aren't doing any advertising as far as I know.

None of the employees I saw at either business were 50+. They were Hispanics in their 20s and 30s. Maybe they found it because it's close to 101.9?
 
Jay,

Remember that there is a double chance that they can find KOOL 102 being they're on both FM & AM 1280. Also, Art Laboe featured oldies in L.A. and then he is syndicated on the Oasis with soulful oldies... I'm hoping that KOOL will kick KKLZ's "Tush". Give KOOL 102 some time to get noticed & promoted. I prefer the early 60's uptempo mix on KOOL 102, than the boring overplayed late 70's stuff on KKLZ. If I remember right, KOOL 93.1 was near the top of their ratings for the station, when they pulled the oldies plug and turned into the "Party".
 
Art Laboe..'Soulful Oldies"?!! he plays Classic Rock, Country, Pop and Urban Top 40 ..all the same stuff on each of his affiliate stations.
 
Just thought I'd throw this out there ... KDOX's PPM monitor was broken the entire time we were there. There weren't any ratings because Arbitron could not log them. They might as well have turned off the transmitter. I can tell you that their revenue was at an all time high, but they didn't want to spend the million plus to upgrade the signal.
 
ToshLV said:
nvguy said:
Don't businesses play "oldies" to drive off teenagers, students, Hispanics and young blacks?
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Hahaaa! classic
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That might be funny were it not that, just a short drive away, KRTH in LA gets over 50% of its listening from Hispanics.
 
caseyhendrickson said:
Just thought I'd throw this out there ... KDOX's PPM monitor was broken the entire time we were there. There weren't any ratings because Arbitron could not log them. They might as well have turned off the transmitter. I can tell you that their revenue was at an all time high, but they didn't want to spend the million plus to upgrade the signal.
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I looked at the notes for the eBook for Las Vegas for March and for April. There was no notification that KDOX (or its new calls) had not been encoding for any period. If you are referring to the encoder not being operative in a previous book, I can check if you post the book(s) or dates. Generally, a station would never not be encoded for that long as the encoder is free for home to market stations.
 
I don't know the ins and outs of it, but the engineer showed us that it was on the fritz. It may have had something to do with signal strength. Ultimately, they decided it wasn't worth the money to fix.
 
PPM encoder Broken????? Arbitron supplies each station with two full encoders and a decoder. The required install puts them in series with one active and the other in standby. If one encoder fails, a simple front panel switch (key locked) changes the unit in use. Weak signal at the studio might prevent the Decoder from working correctly but that would only affect the warning light in the studios. Inconceivable for a station to go lon gwithout any encoder, since Arbitron is very quick to replace them when there are probelms and there is the proper backup if done right at install. It would cost me my job if any of my six stations did not have the encoder oirking for any significant period of time. No excuse.
 
Since only KQLL-AM shows up in Arbitron, is the FM signal on the translator encoded as KQLL-AM...? So all listening goes to the AM?
 
GeorgeJ. said:
Since only KQLL-AM shows up in Arbitron, is the FM signal on the translator encoded as KQLL-AM...? So all listening goes to the AM?
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Generally, a translator, which must simulcast its AM partner, will be included in single line reporting for the key station, just like a "regular" AM / FM simulcast or one of the FM / FM simulcasts in the same market.

Each signal is separately encoded, but Arbitron combines them for the reports. Full signals can select whether to have separate or single listings, but I'm not sure on the translators... they may have to be combined.
 
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