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KEGL is stunting

neosolbrudda said:
Speaking from a listener perspective, I feel a little bad for the listeners who like rock music. iHeart has taken them through alot. "We giveth The Eagle, we taketh The Eagle away". About as bad as a boyfriend or girlfriend that keeps leaving their mate, and asking to come back. You can't trust them to stick around...
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Judging from the stunting so far, this station isn't so much for the rock fans, but rather people who WERE rock fans 20 years ago and are seeking nostalgia today.
 
Will_H_69_9 said:
i wouldn't surprised if the format flip was due to a combo of poor ratings and Mavs using their out clause on their radio broadcast rights deal. i'm calling it now, they move the Mavs Radio Network to WBAP or KLIF next year.
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The Mavericks are not going back to an AM radio station.
 
Has anyone heard of a station playing commercials during a stunt? I know the clients for the freak and the Eagle are identical. I just don’t get it
 
DavidEduardo said:
This is not about (the small number of) listeners. It is about ratings and revenue. As the market changes ethnically and culturally, the ability of certain formats to survive and prosper changes.

Remember, the cold truth is that listeners are the product stations sell to advertisers.
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With all you professionals on here, someone has to represent the other side and be an advocate for the listener...
 
neosolbrudda said:
With all you professionals on here, someone has to represent the other side and be an advocate for the listener...
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You guys ask why a format doesn't exist or why a station does what it does, @DavidEduardo is telling you why with facts. Just by participating on a radio industry forum, you're not a common listener, but rather someone who is at least somewhat aware of how the industry works.

I do not see the business strategy in returning to the Eagle, and you're right that rapidly going back and forth is not going to help bring listeners back, but that's not advocating for the listener. That's just media criticism, which is in a nutshell what most of this site is.

And there's nothing to advocate for when you call a company 'iHeart' or 'iHate', its showing bias and disrespect to the people that do work there.
 
Loverofradio said:
Because the format worked when there wasn’t 12 hours of talk shows?
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This seems to be a 35-54 "nostalgia" bid if the songs on the stunt are the core of the station. In other words, trying to recapture what the station was in the 90s and early 2000's. That'll work for a while, but eventually people will age out of that demographic and won't be attractive to advertisers anymore, and it doesn't really seem like they have a plan for the next generation of listeners, the ones under 35 now.
 
254dan said:
it’s like 2007 all over again lol
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And that will be a problem. This sounds too much like geezer rock. Does this format have any real future?🥱😴

I suspect that in two years we will be back here speculating on the next format for 97.1, which will probably be something radically different.
 
Mediafrog+ said:
And that will be a problem. This sounds too much like geezer rock. Does this format have any real future?🥱😴

I suspect that in two years we will be back here speculating on the next format for 97.1, which will probably be something radically different.
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What do people under 35 listen to? Are they even listening to FM Radio? I'm genuinely asking because nobody under 35 that I know listens to radio AT ALL, but I tend to run with the crowd that has musical tastes that are a bit more "fringe" than the mainstream.
 
I learn each day I get on this message board how many anti-rock/alternative people there really are. I’ve never seen a group of people “not” want something to work and come up with every little, “but, what about…”. The Eagle will be fine. We could’ve avoided all this drama if they dropped all talk shows in the first place. But, maybe iHeart felt The Eagle brand needed to sit on the beach for a bit?
 
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