Oh masterg, don't be a silly nilly.
OK, maybe I was a bit strident in my remarks. Let me try again...
From my perspective of over thirty years in broadcasting, all of it on-air, I never really met a sales rep who was driven to seek a job in the industry by a passion for the biz. By contrast, on-air types all had the passion.
Plenty of sales reps fell into broadcasting because it was the only job open when they were looking, or they saw the potential for making some serious money. Surely in many cases it was a combination of the two.
Looking at all the programming types I knew over the years, not one simply stumbled into the business while looking for a job, any job. Instead, getting into the biz was a lifelong dream. I really doubt selling time was ever a lifelong dream of anyone's. I can also say with certainty that money was never a motivator, we all knew money was over all weak.
The big mystery as of right now is just what is the future of terrestrial radio. My very strong sense is that what exists today won't exist ten years from now. This could be end of days for radio, at least the radio we knew and loved for so long.
Did you really call me, or anyone, a
silly nilly? It has such a lovely Mr. Rogers' feel to it.