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Kevin Weatherly Returns To KROQ
- Thread starter johndavis
- Start date
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Interesting. That song, Dead Man Walking, is on a Nashville based country music label.
I remember seeing Staind’s Aaron Lewis in Shreveport many years ago…he’s now doing country
Jelly Roll is an example of the opposite of what you were talking about. He’s struggled to get country radio on his side for years so he pursued rock/Alt radio for “Dead Man Walking” and got it. This led to “Son of a Sinner” getting country play.
Giovannie & The Hired Guns is the other big recent example of a country artist switching to rock/Alt to get attention. Their single “Ramon Ayala” is top 10 on rock and top 20 on Alternative according to Mediabase.
He looks more like an alternative guy, not a country guy. Apparently he's tied in with Florida Georgia Line and a lot of others like that.
Jelly Roll was classified as “Alt-country” for his first few years as an artist, whatever the hell that means. Jason Isbell and Brandi Carlile are also classified as such, as were Giovannie & the Hired Guns before they went straight-up Southern rock with a dash of punk for their current album era.
I just went through his bio and discography and it's all rap until this new album. So I don't see how he wanted a career on country radio if he was doing rap music for ten years. I spoke with a friend of his, who told me he had an epiphany of some sort a few years ago, when he had an addiction problem and even went to jail. But he's apparently cleaned up and channeled his experiences into music. He's now tied in with several similar people who are getting their music played on country radio. But as I said he has ten years of rap music in his catalog.
I’ve been listening to KROQ the last week. And I’m not implying this can be corrected overnight. But, it’s essentially the same playlist from 2008-09, with a couple of new songs by Cannons in their playlist
I'm not sure about that. I just looked at their playlist on Mediabase, and they're playing a lot more currents, and they're playing them more often, than at any time in recent memory. You mention Cannons, and they're #2 on the playlist. But they're also playing new releases by the Foo Fighters & Chili Peppers on average of 50 times a week. Under Kaplan, they would never have played either of them.
K.M. Richards
Program Director, The Eighties Channel™
Proving that no amount of personal listening can be used to draw conclusions, but access to airplay data services can.
98.7 in Detroit added "Black Summer" by RHCP on time. I think Kaplan came to his senses some time ago regarding new singles from foundational artists such as FF and RHCP.
BigA is correct, though, that FF in particular received the cold shoulder from Kaplan for a while with regard to new song adds.
BigA is correct, though, that FF in particular received the cold shoulder from Kaplan for a while with regard to new song adds.
I stand corrected! That’s good to hear. I guess that was the magical formula all along? Its ok to add new artists, but don‘t forget who got alternative to what it is? I think we were force fed to believe RHCP, FF, etc aren’t cool anymore
It's too early to tell The ratings have been fairly stable all year. KROQ is still being beaten by KCRW and KUSC.
What is not being mentioned, again, is that alt listeners are fragmented and what one group likes, another tolerates and still another hates. It is very hard to find consensus song.
In other words, the "who got alternative to what it is" is an inaccurate presumption as there is little commonality today and the subset of alternative listeners is not monolithic any more.
KROQ needs to find songs that listeners want to hear today, not back then.
Easier said than done
First thing that needs to happen is they need to understand which of these groups they are going to target.
Or whether there are enough songs all the groups accept to build a format around.
As I said earlier in this thread they're playing more currents, and playing them more often, than anytime in recent memory.
And a few of them were on Kaplan's "do not play" list.
Perhaps the idea is that there is a more general acceptance of new songs than library titles and they can hope to help make them mass appeal within the genre.
I don't even dare ask "why?"
I still hope it’s enough for KROQ to survive. Keep the new stuff on the main channel and use the HD2 channel for all the songs the listeners grew up with back in the day.
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