Sorry Music Pros, but it is exactly what you are talking about that makes me tune IN to Music Choice and away from your highly formatted (and repetitive) radio stations.
The fact is.... and has been proven... that the enormous and overwhelming percentage of people want to hear familiar favorite songs. While there are people who like to explore different kinds of music or hear many new songs, most over 25 do prefer familiar over "new" or "different".
In fact, the PPM has shown us that the biggest tune-outs on radio are not commercial stopsets but unfamiliar songs or songs that research has shown to be marginal or negative with one part of the target audience.
I'm as fond of music discovery as anyone; I programmed one of TM's HitDisks for years and then went on to do the same service for Radio Express for another 20 years and listened to 30 or 40 new songs a week. But when I am listening for the pure pleasure of it I still prefer
Brown Eyed Girl or
Go Your Own Way over a tune I have never heard before.
It's been awhile since I had MC (we have Direct TV, which is similar but not as good),but when we did had them, I could put on any of several stations and listen for the whole day because I knew I would get a good variety and not hear the same old tired hits day after day.
And in that you are part of the single-digit percent of people who seek that. The vast majority don't do that and don't even like that.
A good example was the belief by the programming head of XM in the early years that what would move people to spend cash money for satellite radio was deeper playlists and more "variety". After a number of years, this was seen to be flat-out wrong and lists were tightened. Yet even now, even on my preferred Sirius/XM channels there are lots of very secondary cuts that make me switch to another channel.
One of my favorites was the 70s channel, and they played ALL of the hits by Tony Orlando and Dawn, songs I love but most 70s formatted stations won't touch.
And for every person who likes all those songs, there are 100 who barely tolerate even one or two of them. As a contrast, when I hear one I am instantly gone. And I'm sure there are ones by other artists that I love that make you rapidly hit a button on your radio.
Bring Back the Music Choice!
What I most disliked about it when I had it available were the horrible mid-air collision song segues.