The sermon from a cranky old man:
Top 40 to me was the basics as laid down by Todd Storz, who created the genre. The top 40 100 hits off the Billboard chart (I know, that was a long time ago); minimal DJ patter, tight pacing, limited commercial breaks (HA! Imagine that today), jingles and hopefully clean hour and half hour music sweeps. Of course, live real people behind the microphone....
Then my name sake came along and cleaned up the mess that Top 40 had morphed into in the intervening years.
So do we need a new Bill Drake or Todd Storz today? Someone with a vision and creativity? I think people are dying for something decent to listen to on the radio, but in the absence of that they will settle for swill (see more below). Good luck with the creativity thing in a world dominated by corporations.
Oh yeah, when Top 40 was born it was a perfect storm of Storz/Drake creativity AND the onslaught of some really great music. I am thinking specifically of the British invasion - Imagine what it would have sounded like if there had been no British invasion and we would have had to endure another 10 years of "doo wop."
Also, Motown. There's nothing like that today. Please don't tell me the Black Eyed Peas or Usher is/are great music. Everything current today will be forgotten (mercifully so) in 20 years. I just wonder, after people my age are dead and gone will they still be playing music from the 60's and 70's????
That's why I seem to have bonded with alternative rock. It may be corporate, but it doesn't sound corporate. When I listened to KEXX, all the music was unique. Or at least it sounded so to me. When I listen to "top 40" today, it all sounds the same.
Okay let me try this analogy, which in my mind is clear but I'll probably butcher it in print. If you go into a decent restaurant, you have a choice of filet mignon, veal, T Bone or Porterhouse, whatever. Good stuff (Let's put aside the vegan argument for the sake of making my point).
So in the 60's and 70s we had KRIZ and KRUX. Comparable to the restaurant fare above. In the 80's and 90's we had KKFR, KOPA, KOY, KZZP. All really great stations. Top of the line presentation.
What do we have today? It's all McDonalds: swill. No, probably even worse: Top Ramen radio. Junk food for the ears.
Finally, if you select to program in a "classic" venue, either "classic rock" or "classic hits" (which KKLD is calling itself even though it's a BAD BAD parody of KOOL FM), you immediately limit your available playlist. It's a closed field. So why, then, do these stations cull that playlist down even further and further until it seems like they are playing a version of Top 40 classic rock or Top 40 classic hits? If the genre spans twenty years and you take the top 100 of each year, there should be a playlist of at least 2000 songs.
In that case, why do I keep hearing Hotel California, or (fill in the blank) over and over? Granted, I listen to talk radio most of the day (online and not local), so maybe it's just a coincidence that every time I get in my vehicle I seem to hear the same songs over and over...........................................................
In conclusion, I make some reference somewhere here to KMGN in Flagstaff. Well, their approach is the same. A very limited playlist over and over. However, their delivery is a lot better (imho) than KSLX, especially when you consider the size of both markets.