"Of course, there is this assumption that FM talk is a failure. It isn't. KQED-FM is very successful. They have been doing just fine with talkshows for about 15 years now..."
I guess we could split hairs and say that KQED is both news and talk...but then again, that's also true of KGO since they have the two 3 hour news blocks. In a sense, KQED is somewhat similar to the "full service" stations that died out in the late 60s - blocks of news, talk and variety shows, although those stations also ran blocks of music - generally MOR.
But splitting hairs aside, you have a point, David. What do you think the explanation is? Possibly, it's the quality and variety of the NPR shows, and the presumption that Bay Area audiences are "more sophisticated." Or maybe we're giving local listeners here too much credit.
Like the bulk of talk stations here (KNEW, Green 960), most shows on KQED are not local, (Krasny's Forum, aside). Maybe its because the subject matter on KQED isn't predominantly right-wing, and the hosts aren't fast-talking pukers. The speaking styple of those Glenn Beck types always remind me of 60s era top 40 jocks.