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KFRC and the ARBS!

KFRC is a good sounding radio statio with a variety of features like different weekends, features during the day like Hall Of Fame and of course Timeline. What do other stations do like KOIT and STAR do? Not much!
 
I was listening to KFRC yesterday and thought to myself..."What the heck are they doing?"

They played a song by Tavares, which is fine, but then a few minutes later, I hear, "Whole Lotta Love" by Led Zeppelin????

You just would not hear that on KRTH or WCBS? Someone needs to get in there and fine tune the music selections!! KRTH plays a wide variety of stuff without making the mistake of playing out of format.....It's a very fine line, but it's crucial. The person that listens to Tavares, most likely, is not going to stick around for Whole Lotta Love....that's over the top variety and it spells.....very few longer term listeners.
 
airpab said:
I was listening to KFRC yesterday and thought to myself..."What the heck are they doing?"

They played a song by Tavares, which is fine, but then a few minutes later, I hear, "Whole Lotta Love" by Led Zeppelin????

You just would not hear that on KRTH or WCBS? Someone needs to get in there and fine tune the music selections!! KRTH plays a wide variety of stuff without making the mistake of playing out of format.....It's a very fine line, but it's crucial. The person that listens to Tavares, most likely, is not going to stick around for Whole Lotta Love....that's over the top variety and it spells.....very few longer term listeners.
Click to expand...

They were doing a radio-a-thon to raise money for Christopher Rodriguez, the 10 year-old Oakland boy who was hit in the back by a stray bullet.
http://christopherrodriguez.blogspot.com/

That for sure is not their regular programming. You'd won't hearing "Whole Lotta Lovin'" on KFRC for a long time again. I heard Dave Sholin give a recap of the radio-a-thon, going into the evening. That must've been a long day for him.
 
radiogurl45 said:
airpab said:
I was listening to KFRC yesterday and thought to myself..."What the heck are they doing?"

They played a song by Tavares, which is fine, but then a few minutes later, I hear, "Whole Lotta Love" by Led Zeppelin????

You just would not hear that on KRTH or WCBS? Someone needs to get in there and fine tune the music selections!! KRTH plays a wide variety of stuff without making the mistake of playing out of format.....It's a very fine line, but it's crucial. The person that listens to Tavares, most likely, is not going to stick around for Whole Lotta Love....that's over the top variety and it spells.....very few longer term listeners.
Click to expand...

They were doing a radio-a-thon to raise money for Christopher Rodriguez, the 10 year-old Oakland boy who was hit in the back by a stray bullet.
http://christopherrodriguez.blogspot.com/

That for sure is not their regular programming. You'd won't hearing "Whole Lotta Lovin'" on KFRC for a long time again. I heard Dave Sholin give a recap of the radio-a-thon, going into the evening. That must've been a long day for him.
Click to expand...

Neither KRTH nor WCBS play "Whole Lotta Love."

According to monitors, KFRC has played "Whole Lotta Love" twice a week for the past 90 days, if not longer.

One of many of KFRC's problems is the wrong music mix.
 
Chris Edwards White has a much better format,,,,KYA sounding great!!!!!!!!!!!! This guy is like Cousin Brucie,,plays them all,,,, Funny how KFRC will never hold a candle to WCBS or KRTH!!
 
Talking Furniture said:
Neither KRTH nor WCBS play "Whole Lotta Love."
According to monitors, KFRC has played "Whole Lotta Love" twice a week for the past 90 days, if not longer.
One of many of KFRC's problems is the wrong music mix.
Click to expand...

How do you know it's the wrong mix -- because you don't like it? SF is not LA or NY. Regional tastes vary. The Bay Area is home to everything from thrash metal to two bluegrass festivals. I happen to think "Whole Lotta Love" is an appropriate song for an oldies station to play. I remember when it came out. It was ubiquitous around here. Budding guitarists were trying to play the riffs on "Whole Lotta Love" just as much as they were on "Sunshine of Your Love".
 
Considering that CBS is a little larger than a Mom & Pop operation, it's quite possible that they have run music tests, and "Whole Lotta Love" tested quite well.
 
DavidKaye said:
Talking Furniture said:
Neither KRTH nor WCBS play "Whole Lotta Love."
According to monitors, KFRC has played "Whole Lotta Love" twice a week for the past 90 days, if not longer.
One of many of KFRC's problems is the wrong music mix.
Click to expand...

How do you know it's the wrong mix -- because you don't like it? SF is not LA or NY. Regional tastes vary. The Bay Area is home to everything from thrash metal to two bluegrass festivals. I happen to think "Whole Lotta Love" is an appropriate song for an oldies station to play. I remember when it came out. It was ubiquitous around here. Budding guitarists were trying to play the riffs on "Whole Lotta Love" just as much as they were on "Sunshine of Your Love".
Click to expand...

I never said I don't personally like "Whole Lotta Love." My post, with actual, factual details, was in response to a previous post that stated that "Whole Lotta Love" was not part of KFRC's regular programming and probably not heard on KRTH or WCBS.

I remember when it came out, too. BFD. But, I do believe that among KFRC's many problems is a failing music mix. KFRC is failing. That is more than just my opinion.
 
KFRC is off-target and aimless. The classic hits model just doesn't work, its neither fish nor fowl. Too soft & familiar for CLasic Rock partisans and too rocky for oldies partisans.
 
I like Led Zep....who doesn't? But that is not the point here! "Whole Lotta Love" belongs on The Bone or KFOX or even KFOG.

KFRC is in the ratings dump, which means that relatively, no one in the Bay Area is listening! That is fact, not my opinion. I believe the reasons are very plain to see/hear. The music mix they are presenting simply does not work! Hard to explain, but the music mix is very non-big city sounding...if that makes any sense? If you listen to WCBS or KRTH, they just sound better and people are listening to those stations! They play 70's, some 80's and even some good 60's stuff! The music is fun, it's varied (but not out of format) and it's presented in a manner that makes you want to keep listening...which is key in radio! This format segment is not being served in the Bay Area and I'm willing to bet that when it is, there will be ratings success!
 
Let me finally jump in on the KFRC bashing...I think the station sounds better than they have in 20 years or so. Would I like more 60's tunes? Sure! Do I think the station is doomed to low ratings? Let's give KFRC a break for another 6 months or so! I've heard WCBS and frankly I think they sound very dated...but if it works in NYC, fine. Let's not compare apples (HA) and oranges. Plus, remember that KFRC is on a frequency that most people have NEVER listened to...don't you think they'd be doing a LOT better in the ratings if they were back on 99.7?
Right now, the biggest problem I see that KFRC has is that the average person 35-59 doesn't know that they are back on the air...especially on the Peninsula & in the South Bay. That's the REAL problem, not if they're playing this or that song. The basic format is strong and the jocks are good. They will prevail, in my opinion.
Thanks for listening.
 
Anyone who drives anywhere in the Bay Area should know KFRC is back. I've seen more billboards etc. for that station in the last 6 months than in the last 30 years, since it was the Big 610. CBS spent big time promoting this incarnation. No one 35 - 39 has ever heard of Dave Sholin or Celest Perry, that's the problem. And the whole "getting the band back together" is a joke. None of those people ever worked together. Bad management, bad execution, bad station.
 
The real problem with KFRC is that the who remembers the KFRC of days gone by is gone!

They have moved on (literally) or changed habits. The Bay is very diverse, and has as many (if not more) new folk as it does natives.

You cannot re-invent history. Radio and listening habits have changed.

The days of playing Anne Murray (I know KFRC doesn't) and Zep are long gone. People want variety, but "variety of the same thing"...if that makes sense...give me rock, but whole bunch of different rock, or if you like oldies, give me whole bunch of different oldies.

Also, if many in that audience don't know KFRC is on that frequency (to take up that argument), then that speaks to the lack of marketing to create awareness. I don't care how good your station is, if no ones knows about it, might as well be playing all that music in your closet.

Also, how many stations can 1 guy focus on and really devote the time each needs to get on track?

It is a recipe for more of the same...mediocre programming, even if the talent is good, the product they are serving is bad. And all that cluster of CBS FM's are way under performing...which cannot make the suits happy, not in one of their major markets, with revenue and perception at stake.

But what the hell do I know?
 
djtalker said:
Yes, a sad sounding radio station. I think it's well overdue to bring back Chris Edwards and his time-machine. Rumor is that he's in the building and fine-tuning the machine. He certainly deserves the opportunity! What to put around him? That is the question! There isn't much left.
Click to expand...

He's in the building, but he is in sales
 
"Anyone who drives anywhere in the Bay Area should know KFRC is back. I've seen more billboards etc. for that station in the last 6 months than in the last 30 years, since it was the Big 610."

I beg to differ from these comments...there are few billboards, though many busboards, and almost all of them are in SF proper or in the North Bay. Maybe people SHOULD know that KFRC is back, but they clearly do not.
 
norcalvet said:
I beg to differ from these comments...there are few billboards, though many busboards, and almost all of them are in SF proper or in the North Bay. Maybe people SHOULD know that KFRC is back, but they clearly do not.
Click to expand...

The target audience for KFRC is essentially the same for KSAN aka "The Bone". Well, guess what -- anybody scanning the FM band will pick up KFRC 106.9 before they get to KSAN 107.7. And KSAN apparently does quite well. So, this idea that people "aren't used to tuning in" to 106.9 probably doesn't hold any water. They managed to find KSAN.
 
Maybe more folks listened to KFRC on 610 than they was actually reflected by the book. The Bay area is a pretty heavy AM area because of all those hills. A lot of their prime target is could still be stuck on AM. I know that I won't listen to an oldies format on FM. It doesn't sound authentic to me. If I'm on FM I listen to AAA or country. But then again, I have an east coast mind.
 
CBS owns 99.7 and 106.9.....How hard would it be to flip the frequencies? Then, how hard would it be to fine tune the music and presentation??

Let's do a little survey. All of you reading this...Give KRTH (kearth101.com) a listen for at least a half hour or so, then be totally honest! If you had to pick between KRTH or KFRC, which would it be and why (music, presentation, overall sound, jocks)?

My money's on KRTH, but I could be wrong??
 
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