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KFRC...FINALLY MAKING SOME CHANGES!
- Thread starter airpab
- Start date
Don't get your hopes up. Look how excited we were when KFRC came back. This board lit up like the 4th of July in anticipation of the grand return of the KFRC we all loved and remembered. Only to be disappointed. Just like the fans of WCBS Oldies 101 in New York. WHen CBS flipped JACK FM back to Oldies, they too were extremely disappointed. CBS Radio will be CBS Radio.
They want our input on the artists we'd like to hear. BS!! They already have the format they want to put on the air. They are just getting the jingles and liners prepped and recorded.
They want our input on the artists we'd like to hear. BS!! They already have the format they want to put on the air. They are just getting the jingles and liners prepped and recorded.
"They want our input on the artists we'd like to hear. BS!! They already have the format they want to put on the air. They are just getting the jingles and liners prepped and recorded."
Damn! And I was hoping they'd revive "Yes/No" radio! ;D
Seriously though, if all they do is push the playlist in a more pop oriented direction, and put in new liners, but keep the same old formatics and pacing, KFRC will be a little better, but I can't see in paying off in substantially higher ratings.
Damn! And I was hoping they'd revive "Yes/No" radio! ;D
Seriously though, if all they do is push the playlist in a more pop oriented direction, and put in new liners, but keep the same old formatics and pacing, KFRC will be a little better, but I can't see in paying off in substantially higher ratings.
What? Lew! You don't believe that by simply taking the same hand you're delt and shuffling it you won't get a better hand? 
Then you will never be a PD at CBS radio.
TO: KFRC.
FROM: Someone who wants to enjoy your station
RE: What could you be thinking?
If this is the best CBS can do with a $90 million radio station, then I now know why people buy I-Pods.
Have you forgotten that the business of entertainment is actually entertainment?
Your radio station is just not entertaining. I think that is all thats wrong! Could you fix that please?
Then you will never be a PD at CBS radio.TO: KFRC.
FROM: Someone who wants to enjoy your station
RE: What could you be thinking?
If this is the best CBS can do with a $90 million radio station, then I now know why people buy I-Pods.
Have you forgotten that the business of entertainment is actually entertainment?
Your radio station is just not entertaining. I think that is all thats wrong! Could you fix that please?
"What? Lew! You don't believe that by simply taking the same hand you're delt and shuffling it you won't get a better hand? Then you will never be a PD at CBS radio."
No, I regret I'll never be a PD, but I work in the public sector so I do understand that "reshuffling the deck" mentality. So I'm kind of like a PD, but with job security and a good pension.
No, I regret I'll never be a PD, but I work in the public sector so I do understand that "reshuffling the deck" mentality. So I'm kind of like a PD, but with job security and a good pension.
R
rickradio
Guest
Lkeller said:So I'm kind of like a PD, but with job security and a good pension.
Oh, Llew! You had to go and remind us, didn't you? Remind me of the wrong turn I made at 17!! ;D ;D
Actually, Rick - I made a number of "wrong turns" between age 17, and age (deleted to avoid embarrasment). I was in my 40s when I accidentally stumbled onto a job with good benefits and job security. So there may be hope for you yet.
Lkeller said:"What? Lew! You don't believe that by simply taking the same hand you're delt and shuffling it you won't get a better hand? Then you will never be a PD at CBS radio."
No, I regret I'll never be a PD, but I work in the public sector so I do understand that "reshuffling the deck" mentality. So I'm kind of like a PD, but with job security and a good pension.
Lew, I did'nt say DECK I said HAND. BUT, Maybe they should leave the jokers in the deck. At least a Joker might know how to entertain.
[To: Someone who wants to enjoy our station
From: KFRC (CBS)
Huh? But we're shuffling our same hand of cards! Just wait and see ;D
[/quote]
Let me guess, Some "New" Old Jingles, Some safe music adds from the Listener "Re Building" project.
The same Airstaff, that isn't allowed to speak more than 15-18 sec. and have nothing to say anyway.
The Same Bad Image Voice, crappy liners and tired obvious production.
In other words SOS. from the "We have No Ideas Squad"
I am reminded of one of John Maddens favorite lines about overthinking the obvious...Parallasis from Analaysis.
Here is what's obvious to anyone with ears...The station is just not good. Shuffle That!
Lets Go A's :
F
Fastphilly
Guest
To: Someone who wants to enjoy our station
from: KFRC (CBS)
Our rebuild is in full swing...The tallies are in, and how convienent it is that the same artists/songs are the same ones the Bay Area listeners have been voting for time and time again..... :
from: KFRC (CBS)
Our rebuild is in full swing...The tallies are in, and how convienent it is that the same artists/songs are the same ones the Bay Area listeners have been voting for time and time again..... :
airpab said:
What KRTH are you listening to? Outside of Shotgun Tom, the format jocks are reading website liners and morning show promos. Now that's what I call fun!
Starbucks said:
It's not brainwashing. That's the way listeners have always responded. Unless they're music geeks, most listeners remember songs and artists they've heard time and again. Request shows worked very well for Top 40 radio because the station was always guaranteed that the listeners would call in requesting what was charting at the moment, so they'd never have to break format.
Remember that the casual listener is not a music geek.
I happen to be a music geek. I also play music for rich people's parties and corporate events. I have noticed that people don't want to hear the intricate tunes with the unusual chord structures. They want to hear the simple tunes with simple chords over and over. And the corporate people, well, they just want someone to walk around and provide atmosphere and not play anything challenging or interesting. Ambiance, not substance.
But that's the average listener anyway.
Now, this sounds like I'm contradicting my point about oldies listeners being burned out, but I'm not. People want to hear the same thing over and over -- to a point. For years a guy played a piano on the bed of a pickup truck at Fisherman's Wharf. For about 5 of those years people kept requesting The Sting (meaning the Scott Joplin tune, The Entertainer). Though he loved the song he hated playing it because he'd have to play it 10 or 15 times a day. But then the song wore out and people simply did not request it anymore. Even the songs with the strongest legs of all eventually burn out.
Now, this sounds like I'm contradicting my point about oldies listeners being burned out, but I'm not. People want to hear the same thing over and over -- to a point. For years a guy played a piano on the bed of a pickup truck at Fisherman's Wharf. For about 5 of those years people kept requesting The Sting (meaning the Scott Joplin tune, The Entertainer). Though he loved the song he hated playing it because he'd have to play it 10 or 15 times a day. But then the song wore out and people simply did not request it anymore. Even the songs with the strongest legs of all eventually burn out."
I've become convinced that radio is almost subliminal for many people. I work in a company with a diverse workforce - it's probably roughly equal proportions of white and African-American, with smaller groups of Latinos and Asians. But in age, most of us range from their mid 40s to late 50s. Many people play their radio in the cubicles or offices, and the top choice is always "old school" (classic soul) from either KBLX or Kiss-FM, though a few like the "mellower" sounds of KKSF. But all 3 stations play the same 50 or so core 60s and 70s soul songs - "I Heard it Through the Grapevine," "Let's Stay Together," "Ain't No Mountain High Enough,"etc.. These songs are played by each station in heavy rotation every single day in mind-numbing repetition. I used to love these songs, but being a bit of a music geek myself, I now find that hearing them is almost painful.
A few months ago, I asked a co-worker who was happily singing along with Al Green, if he was aware that the song was heard in the office at least 3 times every day. He looked at me with a confused expression...it had obviously never occurred to him, because he wasn't paying that much attention.
I've become convinced that radio is almost subliminal for many people. I work in a company with a diverse workforce - it's probably roughly equal proportions of white and African-American, with smaller groups of Latinos and Asians. But in age, most of us range from their mid 40s to late 50s. Many people play their radio in the cubicles or offices, and the top choice is always "old school" (classic soul) from either KBLX or Kiss-FM, though a few like the "mellower" sounds of KKSF. But all 3 stations play the same 50 or so core 60s and 70s soul songs - "I Heard it Through the Grapevine," "Let's Stay Together," "Ain't No Mountain High Enough,"etc.. These songs are played by each station in heavy rotation every single day in mind-numbing repetition. I used to love these songs, but being a bit of a music geek myself, I now find that hearing them is almost painful.
A few months ago, I asked a co-worker who was happily singing along with Al Green, if he was aware that the song was heard in the office at least 3 times every day. He looked at me with a confused expression...it had obviously never occurred to him, because he wasn't paying that much attention.
What I mean brainwashed is on an oldies level. Yes , too hear "Tequila" again would be painful....what I'm saying is I could never see to this day to sprinkle in a "Rhapsody in the Rain" Lou Christie, or "Heaven Knows" Grassroots just to keep things fresh. Today's top 40 is not fresh. It's painful. But non geeks aren't aware of the chioce. (At least not yet).
I can never see these songs wrecking an oldie listeners habits. If there devoted...they'll listen to anything that was a Top 25 hit. But ...let's play it safe....that's brainwashing.
Whether it works or not, I'll stay with the XM 60's format.
I can never see these songs wrecking an oldie listeners habits. If there devoted...they'll listen to anything that was a Top 25 hit. But ...let's play it safe....that's brainwashing.
Whether it works or not, I'll stay with the XM 60's format.
Wait a second! right ther among the New Old Jingles And The listener rebuilding of Tunes...
The "Classic" Dean Goss.
Nice to here Dean Back on the radio...Such a Pro, and thankfully without Cammy.
right ther among the New Old Jingles And The listener rebuilding of Tunes...The "Classic"
Dean Goss.Nice to here Dean Back on the radio...Such a Pro, and thankfully without Cammy.
"Nice to here Dean Back on the radio...Such a Pro, and thankfully without Cammy."
Yes, it is...I caught a few minutes of Dean Goss too, this afternoon. I also heard one of those "We do it for you..." jingles, though it was the short version. I remember the long versions back in the mid 70s that went on for about a minute and a half - a total break with the Drake philosophy at the time.
Yes, it is...I caught a few minutes of Dean Goss too, this afternoon. I also heard one of those "We do it for you..." jingles, though it was the short version. I remember the long versions back in the mid 70s that went on for about a minute and a half - a total break with the Drake philosophy at the time.
Lkeller said:
Llew: The "You" package was post-Drake...early '76...two and a half years after Drake left RKO. His successor, Paul Drew, was looking to brand the RKO stations like McDonald's did with its "We Do It All For You" campaign (I'm still surprised there wasn't a lawsuit or at least a cease & desist from McDonald's).
The longest cuts were only 60 seconds, but to some ears, seemed interminable (I liked most of them, but I was programming AC by then). With Olivia Newton-John, The Captain and Tenille, John Denver and Barry Manilow burning up the charts that year, the glossily-produced pop sound of the package was right in step.
Of course, for most of the RKO PDs, who were watching FM AOR stations eat into their teen shares, "You" sent all the wrong messages. I think John Long at WHBQ dumped it first...KHJ had it for less than a year. But KFRC...in the hippest market in America...not only ran it for more than a year, they signed up for the sequel..."You II"...and when that flopped, they went back to select cuts from "You" mixed in with other packages until 1980. Amazingly, when KFRC flipped to nostalgia as "Magic 61", there was a period in which the legal ID was from the "You" package.
---Michael Hagerty
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