Lkeller said:
70's based classic hits (with a bit of 60's and a bit of 80's) is not dying. What is dying is 60's based oldies... not for lack of listeners, but due to the age of those listeners.
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KFRC Music
- Thread starter BossJock1947
- Start date
70's based classic hits (with a bit of 60's and a bit of 80's) is not dying. What is dying is 60's based oldies... not for lack of listeners, but due to the age of those listeners.
DavidEduardo said:
OK - maybe I missed a chapter in my radio "Eduarducation." But if 60s Oldies is dying based on age of listeners, doesn't it stand to reason that 70s based classic hits (with a bit of 60s and 80s) also has only a few years left? Would the format change names again, and morph into 80s with a bit of 70s and 90s? Given the lack of enthusiasm over the past few years in the Bay Area for 70s formats (KBBG), and 80s formats (K-101 for awhile), what does that mean for the ratings potential of these future formats? Being a baby-boomer, I hesitate to show my prejudice for 60s music, but it really was a great decade for music, much as the 50s was for the early rock, and the 40s was for big band music. It's not clear to me that nostalgia for the music of subsequent decades will have that kind of loyalty.
And more importantly (OK, somewhat tongue-in-cheek), what slogans will radio stations use a few decades from now when music from the current decade becomes nostalgic - "The Greatest Hits of the Os." ?
D
Domino Rippy
Guest
So I guess this means Kearth 101 in LA is over. They are very 60's based and always have been.
Bob Harlow is P.D. of classic hits XPRS-FM 105.7 "The Walrus" in the San Diego market. Bob knows music and I am sure he could fix KFRC. I'm 62 and I am nostalgic for the late 70's and 80's hits. They bring back great memories having played them when they were currents. The 60's should have been dropped years ago. People growing up as young teens in the early 1980's are now 40 plus. Stations need to get with it before they are 55 plus !
CBS has brought quite a few program-knowledgeable people into the building housing the once
legendary KFRC. Apparently entertainment prowess hasn't been explained as valuable to the
shareholders, because someone --always higher up, always fearful of losing power-- never fails
to hobble them.
Recently, Tim Maranville the legendary idea man was there, bubbling with compelling notions. He
had to fight for every thought, finally leaving frustrated; he knows how they operate.
Harlow was there, he knows.
They tell me: it's not about ratings and entertainment anymore. It's about manipulating numbers
on the stock exchange. Too bad, not nearly as entertaining...
legendary KFRC. Apparently entertainment prowess hasn't been explained as valuable to the
shareholders, because someone --always higher up, always fearful of losing power-- never fails
to hobble them.
Recently, Tim Maranville the legendary idea man was there, bubbling with compelling notions. He
had to fight for every thought, finally leaving frustrated; he knows how they operate.
Harlow was there, he knows.
They tell me: it's not about ratings and entertainment anymore. It's about manipulating numbers
on the stock exchange. Too bad, not nearly as entertaining...
D
Domino Rippy
Guest
I'm positive that putting videos on all the CBSRadio websites in San Francisco will make all their station Top 5 next book.
Videos on Alice, Live and KFRC will work BIG TIME. You wait Top 5 for all next book.
Videos on Alice, Live and KFRC will work BIG TIME. You wait Top 5 for all next book.
JON BRUCE said:
Since you know the format and Bob, how do you explain that XERPS FM has only managed to get a 28th place 0.8 in the Spring book in 25-54? With a 0.9, they are also 28th in 12+, so it's more than age imbalance.
Isn't that the truth! I am in the same demo as you, but I've just moved on from 50's and 60's songs. And I played lots of them as currents, too... but there are plenty of things I did at 18 I don't do any more!
1954 said:
Even in the June actuals, they did not break the 1 share point level. For a supposedly popular format to not even debut with a share is very unusual. The station, in June, in 25 54 is 25th in the market.
D
Domino Rippy
Guest
Question:
Is it better for a radio station to concentrate on local competition and improve the product locally meaning each market has say...35 stations instead of trying to compete on the internet where they have 35 million web sites to choose from?
Is is really smart for radio to chase the internet or go back to selling local and national spots? Are XMTR's a thing of the past? Can radio make money without the internet? Does KGO make more money on the net or on the air locally? How about KOIT?
Just curious
Is it better for a radio station to concentrate on local competition and improve the product locally meaning each market has say...35 stations instead of trying to compete on the internet where they have 35 million web sites to choose from?
Is is really smart for radio to chase the internet or go back to selling local and national spots? Are XMTR's a thing of the past? Can radio make money without the internet? Does KGO make more money on the net or on the air locally? How about KOIT?
Just curious
Domino Rippy said:
Very few terrestrial stations make any real ad money from streaming. First, the agency spots nearly 100% of the time have "no streaming" on the order due to agency contracts with AFTRA. So the major accounts that would benefit from online ads don't even run online. And the local accounts have no interest in anything outside the local market.
Perhaps sometime there will be advertisers who will aggregate many streams, get the necessary AFTRA fees handled (or use non union talent, more likely) and use streams as a separate medium.
For the moment, streaming does not really benefit the station, as it does not add listeners to the terrestrial signal's ratings.
Station websites as a whole can add revenue by expanding the advertiser's message, adding visual aspects to an audio medium, doing promotions, cupons, etc. But the site is an extension of the staiton, and pretty much inseparable. one promotes the other. In today's economy, the web is often bonused to the station's regular rates to make radio or the individual station more attractive.
DavidEduardo said:
But generally speaking, its web and streaming presence isn't going to add a thing to KGO's future, is that what you're saying?
I'm so curious that, given KGO's AM predicament that they haven't tried to LMA any of the FMs out there. Surely there must be an FM owner that would see the lease income from a KGO presence as better than what they have going now.
DavidKaye said:
The stream is not going to help get new listeners. Only FM or new technology can acheive that. KQED now beats KGO in 25-54 by two to one with 0.2 to spare. Obviously, FM is where folks in the sales demos want their talk... and the KGO audience in this demo is declining very rapidly.
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