DavidKaye: "...Well, two stabs at bringing back some semblance of KFRC ...
have failed. I think it's a safe bet to say that if the personality format
really worked today that everybody would be doing it...But personality doesn't
work today except in talk radio..."
Love your insight on these posts, DavidKaye, but disagree with that "personality" remark.
Because CBS failed in it's misguided attempt at making KFRC viable has nothing
whatsoever to do with
personality on the radio [let alone "personality format"
on radio, which, BTW, is a new one to me. --
"Hey Claudia, let's tune in
Kay-Corp to hear the very latest charisma and character the air personalities
are delivering!"]
Please don't base that "personality is dead" assumption on what you heard the
past few years on San Francisco radio. Or Los Angeles. Or any cluster of stations,
or any stockholder-focused stations, or... actually, any station populated by those who
are unaware of how, or simply afraid to entertain their listeners.
San Francisco in, say, a 20-year spread from mid-50s to mid-70s, had
some of the most entertaining and enthralling radio entertainers and
DJs in the world. A truly diverse group of individuals
<
http://www.bayarearadio.org/> who managed to captivate their
audiences mostly on the sheer strength of their nature and disposition.
Any 8-year old can put together a playlist of her favorite songs.
Any
contemporary person can string hits together, occasionally puctuated by
award-winning jingles, and have a snappy sounding playlist.
But not everyone
enter an established brand name, direct DJs, nurure talent, focus on marketing
while keeping communication open, get their message across in easily
understood relatables, make a profit -- or even love the people they work with.
For that matter, not everyone gets the chance. Many, many talented people were
carried out to the trash to make way for what you've been hearing on your radio receivers.
And I certainly wouldn't call
that personality.