Re: KFRC PD GONE!To Be A Jack Station 9-01
Dying Medium, you Hit It Right on the NAIL! 106.9 will be the new home for the Doghouse come October. Personally, I believe it to be a great place for the Doghouse to start fresh. Not only will it be fresh with the gang of the Doghouse, but can you remember the day's of Hot 97.7? Try Hot 106.9, with the Doghouse, Jazzy Jim Archer, Big Daddy Vic and more former Hot names to come! Just a few weeks ago, several former Hot 97.7 DJ's got together at the Agenda in San Jose. Why do you think this happen and who paid all of them to come out...Infinity! Is Lisa Fox leaving "LA" and coming back to the city by the bay? Panama Jack considering jumping ship and making an afternoon drive part of his daily life in SF? Will Christopher Lance be OM of the new Hot 106? How does Jazzy Jim Archer fit in this, Music Director and PD of the all new Hot 106. Jim is the only one who knows Wild inside and out and can seriously destroy wild with his old chums of Hot 97.7. Wild will fall from existance soon after. The big Cheezes of Infinity in San Francisco aren't stupid. They have been thinking of new way's to control the bay area. Now they have the tools to do so. Bust Wild and KMEL right where it's gonna hurt them the most. Use talent of a former Hot station in the Bay Area that well, everyone in the South Bay loves and now miss.
As for KFRC, we all know the station has heritage and is known for changing with times. Infinity is well aware of the next decade and how declining sales will hurt revenue. Most of their listeners are now on a fixed budget. Those that a JACK audience will target are today's high rolers, home buyers, business owners, Escalade buying listeners they (Infinity) aim to attract. What better weekend than Labor Day Weekend to make the transition to Jack! One month later, as the preparation continues today, launch HOT 106 to the Bay Area! Halloween music for a day then non-stop commmercial free mixing for three day's straight. Music like old school jams by Stevie B - Party Your Body, Dino's - Summer Girls and today's current hits by Kelly Clarkson, Usher and you get! An all new "Fresh Music and Old School Party Jams" staion for the bay area.
> 106.9 will be NOT be Jack...Try a dash of 'wild', A
> Doghouse, and boo-yah!
>
>
> > > First, Infinity has 106.9 coming - so it's not like
> > they don't have capacity for a new format. KFRC's ratings
> > are declining, but still adequate - a bit higher than
> Alice
> > or Live 105, and there hasn't been much talk about
> changing
> > them to Jack. Yes, I know the long-time fashion in
> > advertising is to avoid targeting consumers over 50, but
> we
> > baby boomers are the most affluent generation living. We
> > have lots of disposable income, and unlike our more
> > tight-fisted Depression era parents, we dispose of that
> > income regularly on expensive new cars, second homes,
> > vacations, computers, food, etc...not just hemorroid
> > ointment. This is a segment KFRC reaches, and some radio
> > station will be smart enough to fill that need until
> boomers
> > start dying off in significant numbers, which is at least
> a
> > decade off. Having said that, if 99.7 has a better signal,
> I
> > can see them going Jack on 99.7 and moving Oldies to
> 106.7.
> > Finally, the ratings for Max FM are not so encouraging so
> > far, so why would Infinity be anxious to flush a heritage
> > station for half of a smaller pot - even if they can do
> Jack
> > "better?" I notice that September 1st is predicted as the
> > launch date for the format change. If it happens, I'll
> > officially eat my words next Thursday.
> >
> > > > If
> > > > > Infinity plans on running a station like Jack in the
>
> > Bay
> > >
> > > > > area, they need to think twice. Jack in the City by
> > the
> > > > Bay
> > > > > just wont work.
> > > >
> > > >
> > > > I heartily agree ... given that MAX is going nowhere
> > fast,
> > >
> > > > and the much-publicized Jacks in NY and Chicago aren't
>
> > > > exactly setting the world on fire either, you gotta
> > wonder
> > >
> > > > why they'd flip KFRC. Unless they plan to move oldies
>
> > to
> > > > 1550?
> > > >
> > >
> > >
> > > Jack in LA is doing well. Go figure.
> > >
> > > T
> > >
> >
>