romer979fm said:
while it's gotta be nice to do radio for the sheer art...
the plain boring truth is the bills have to be paid.
like it or not...and most of us really don't...it's gotta be a business first.
Clifton hasn't been around since Marconi for nothing.
There's a mistaken belief that programmers and managers who have been around a long time must be good at what they do and the presumption is that what they do well is programmming.
Well, it's usually politics they're best at. I have worked for so many radio geniuses who, when their record is carefully dissected, turn out to have had one or two real successes and after that a series of fly-by-night quick fixes that never sustained their initial burst of speed. The only time I ever met Clifton was back in 1972 when he was the PD of KSEA-FM (now KSON-FM San Diego). He started in radio about 40 years ago so he does get brownie points for lonegvity, but there's a lotta guys out there who've done that much time in radio with their head up their arse but they know how to recycle old ideas. Stunting before a format change is certainly not "a business first." But, stooping so low as to call it porn radio is and is doesn't matter how well Clifton did in the Sacramento ratings 20 years ago, his latest stunt sounds like the work of a dirty old man.
