KFYI - Why so strong

[KOOL Listener Lauren]

IF someone was to actually do surveys on the streets of Phoenix (I hear corporate radio grumbling as we speak) and actually find out first hand what they listen to and why... Radio can't rely on phone participation, or diaries. Although that's what we do, How many stations have you heard that have hired independent consulting firms that actually went out on the streets asking for opinions from listeners and prospective listeners?

What's wrong with Callout research? I don't know about the diaries, but I think Callout research will get you more participation than taking it to the streets. A solicitor on the phone can be given a simple answer from somebody in the comfort of their own home; a solicitor on the street would most likely be ignored or given an excuse to why they can't answer.

But I agree with you on your main point: more research!

 

[The Beave]

Lauren,

Thanks for the suggestion.

In an nutshell that is all I'm thumping here. "Mo Research!"

 

[davideduardo]

What's wrong with Callout research? I don't know about the diaries, but I think Callout research will get you more participation than taking it to the streets. A solicitor on the phone can be given a simple answer from somebody in the comfort of their own home; a solicitor on the street would most likely be ignored or given an excuse to why they can't answer.

Only stations that play currents can use callout successfully.... you have to be able to complete a cycle on your complete current or recurrent library within a tight framework, or the process does not work.

For KOOL, callout has no practical use. A callout cycle can do maybe 25 songs. A music test can do 1400 or more. Street intercepts can do basically none.

An AC would do both callout and music tests. An oldies or classic rock would do tests only.

Go to http://www.davidgleason.com/Radio_Research.htm and look at callout, music testing and perceptuals. This gives you an idea of how a big radio research company will do its "magic."

 

[Gregg]

So here's my question. Usually, Conservative Talk Radio skews well above 50. Limbaugh and Hannity might have great 12+ numbers but in most cities their audience is fairly old.

That's the main reason why WABC in NYC hired Imus for morning drive, even though Imus was usually beaten by WABC's existing morning hosts. WABC is always in the top 10 in NYC 12+ but its audience 25-54 is nothing great. And like KFYI, WABC is the home of Limbaugh and Hannity in NYC.

Yet surprisingly, KFYI does great in the 25-54 demo. Even more surprisingly, it soundly beats KTAR-FM, even though FM talk stations (Boston, Pittsburgh) usually beat AM talk stations in the 25-54 demo. And KFYI beats locally programmed KTAR-FM by using nationally syndicated hosts who aren't known for getting many listeners under 50.




Gregg
[email protected]

 

[kzewdude]

Somebody earlier in this thread hit the nail on the head--KFYI is consistent throughout the day; KTAR is all over the place. KTAR has a seeming advantage over KFYI inasmuch as it's on FM; that's where the 25-54 year olds are. But until it gets its programming right (no pun intended), it will continue to flounder. KTAR, IMHO, has a solid news product. A good news/talk PD would fix what's wrong with KTAR on the talk side, and then KFYI would have something to worry about. But that would mean admitting mistakes and replacing some people. Not sure what they're waiting for.

 

[Sam the butcher]

Gaydos.....people either love him or hate him...he's one of the few talk show hosts who doesn't take himself so seriously and can poke fun at himself. He's a meathead in only the best sense of the word. Not only that, but the only Phoenix talk show host to make an ass of himself while riding an ass down Central Ave. Gaydos rocks! Gaydos also seems to be the youngest of the bunch. Give him time....

 

[The Beave]

Somebody earlier in this thread hit the nail on the head--KFYI is consistent throughout the day; KTAR is all over the place. KTAR has a seeming advantage over KFYI inasmuch as it's on FM; that's where the 25-54 year olds are. But until it gets its programming right (no pun intended), it will continue to flounder. KTAR, IMHO, has a solid news product. A good news/talk PD would fix what's wrong with KTAR on the talk side, and then KFYI would have something to worry about. But that would mean admitting mistakes and replacing some people. Not sure what they're waiting for.

I would agree that KTAR may be heavier in the news side of News/Talk... On the opposite end of the spectrum we have 550...Talk heavy.

Maybe it's true that Phoenix likes talk radio that much.

As for the 55+ I don't see them going to the Castle because they have handicap parking.
I haven't sampled KTAR or KFYI lately but I bet there are a few nursing homes and retirement communities dying to advertise.

 

[UnWashD]

I used to worship at the alter of kfyi.
Started when Barry was early morning, Bob morning, don't remember who was mid-day, John Dayl afternoon's, and EB evening. I miss the days of local hosts.. They use to have guests on and people would get something out of the show.They used to call it "info-tainment".. Now it's just the host and some female talking between themselves.. Hitting all the "talking points".
The turn-off for me started when BY would "tease" a topic all through his program, then not get to it at all... That really p1ssed me off. I suppose he was thinking it was cute and how smart he is pulling people like me through his mind numbing show.
Then came Bruce.. Can't stand him, Can't stand him, Can't stand him! Does he pay kfyi to put him on? I've listen to alot of 'em and he is the worst. Nothing substantive comes from this man.. You can listen, if you can stand it, to the first 30mins of the show and that would be the show through out the 3 hrs. Repeating the same ol dribble. Sam Steiger was even better.
So that's when I started channel surfing.
I rarely listen to the "kool-aid" station anymore at all. Maybe when Coast has something relevant I'll listen, but haven't had enough time to waste on the rest of the right wing hosts..
BTW, I'm not a liberal, I'm independent. Sorry to say I voted for king george twice.. I just stopped drinking the kool-aid and noticed what was true and not "spin"..

 

[john david clover]

Don't forget Geesey (sp?) on the overnights!

 

[cart92]

Somebody earlier in this thread hit the nail on the head--KFYI is consistent throughout the day; KTAR is all over the place. KTAR has a seeming advantage over KFYI inasmuch as it's on FM; that's where the 25-54 year olds are. But until it gets its programming right (no pun intended), it will continue to flounder. KTAR, IMHO, has a solid news product. A good news/talk PD would fix what's wrong with KTAR on the talk side, and then KFYI would have something to worry about. But that would mean admitting mistakes and replacing some people. Not sure what they're waiting for.

I think KTAR's talk lineup is better than it used to be. They finally dumped Preston, Ted, McMahon, and Snow. I don't get Gaydos but Watson beats Foghorn any day of the week and Ankarlo is better than BY IMHO. If I suggested any change I would say put on Levin instead of Gaydos but I wouldn't change their daytime line up of shows.

 

[Bill Drake]

KFYI is a mirror reflection of why Aridzona, and more directly Phoenix, ranks at the bottom of so many quality of life issues. We have met the enema, and he is us......

 

[The Beave]

Bob morning, don't remember who was mid-day

When I was there it was Rush Limbaugh live for an hour and canned in the last 2 hours.

 

[landtuna]

KFYI is a mirror reflection of why Aridzona, and more directly Phoenix, ranks at the bottom of so many quality of life issues. We have met the enema, and he is us......

I really doubt any one radio station mirrors Arizona totally much less Phoenix specifically. There are over three million people living in and around Phoenix now and a great many of them are first or second generation transplants from elsewhere. Therefore, any 'quality of life' issues you might have tend to come from elsewhere almost as often as from a true native.

As someone who was born here and has lived here most of his life, by choice, (but also lived many other places foreign and domestic) I'd just suggest that the Valley (and Arizona in general) fit most of us just fine. There must be something good here because people just keep coming year after year - my entire lifetime in fact. Most other places can't make that statement. Perfect? No. Pleasant? Yes.

There is one great thing about Phoenix - all its freeways go both ways. If you don't like it just keep on driving. You can probably find KFYI drivel just about anywhere.

 

[catfish]

There is an altenative, 1480 KPHX, KJZZ, BBC, music from a lot of sources, news from more than one perspective is good for everyones minds

 

[DrAkbar]

KFYI is a mirror reflection of why Aridzona, and more directly Phoenix, ranks at the bottom of so many quality of life issues. We have met the enema, and he is us......

And by quality of life you mean exactly what? The fact that year after year Phoenix ranks among the top US cities for growth indicates to Nurse Jeff and me that a lot of people are drawn here for a better quality of life. But we're pretty subjective ourselves as evidenced by our postings! The fact that KFWhyEye has but five percent of all people who listen to radio during the week in no way reflects on the 95% that don't listen to 5~Fifty.

 

[davideduardo]

The fact that KFWhyEye has but five percent of all people who listen to radio during the week in no way reflects on the 95% that don't listen to 5~Fifty.

That 5 is AQH share, not cume share. KFYI reaches 8.5% of all 12+ residents of the Valley, while in 18+ persons it is a 9.4 share of all persons 18+.

 

[DrAkbar]

The fact that KFWhyEye has but five percent of all people who listen to radio during the week in no way reflects on the 95% that don't listen to 5~Fifty.

That 5 is AQH share, not cume share. KFYI reaches 8.5% of all 12+ residents of the Valley, while in 18+ persons it is a 9.4 share of all persons 18+.

That's what Nurse Jeff and I love about ratings....you can pull out just about anything to make your point. Kinda like what the Master Bloggers been doing for months now with Arizona's Number One News & Talk Station. And of course so many media buys are made on cume numbers!

 

[davideduardo]

That 5 is AQH share, not cume share. KFYI reaches 8.5% of all 12+ residents of the Valley, while in 18+ persons it is a 9.4 share of all persons 18+.

That's what Nurse Jeff and I love about ratings....you can pull out just about anything to make your point. Kinda like what the Master Bloggers been doing for months now with Arizona's Number One News & Talk Station. And of course so many media buys are made on cume numbers!

Don't obfuscate. You spoke of "five percent of all people who listen during the week" and that is a definition of cume, not AQH. So the correct figure is 8.5% for KFYI, not "5 percent."

And, in any case, every agency buy (pretty much all of them) is looked at for reach and frequency. That means cume is an essential part of making a campaign goal.

Cume and AQH get you your r&f numbers. Rating and rate get CPP. Buys have to be cost efficient in CPP and delievery efficient in r&f.

 

[DrAkbar]

That 5 is AQH share, not cume share. KFYI reaches 8.5% of all 12+ residents of the Valley, while in 18+ persons it is a 9.4 share of all persons 18+.

That's what Nurse Jeff and I love about ratings....you can pull out just about anything to make your point. Kinda like what the Master Bloggers been doing for months now with Arizona's Number One News & Talk Station. And of course so many media buys are made on cume numbers!

Don't obfuscate. You spoke of "five percent of all people who listen during the week" and that is a definition of cume, not AQH. So the correct figure is 8.5% for KFYI, not "5 percent."

And, in any case, every agency buy (pretty much all of them) is looked at for reach and frequency. That means cume is an essential part of making a campaign goal.

Cume and AQH get you your r&f numbers. Rating and rate get CPP. Buys have to be cost efficient in CPP and delievery efficient in r&f.

hmmmmmm....sorry Old Gringo, our inferior bladder capacity prevents further obfuscation!

But back to topic: Does KFWhyEye's market domination reflect why Phoenix ranks at the bottom of so many quality of life issues?

 

[vottopsec]

I used to worship at the alter of kfyi.
Started when Barry was early morning, Bob morning, don't remember who was mid-day, John Dayl afternoon's, and EB evening. I miss the days of local hosts.. They use to have guests on and people would get something out of the show.They used to call it "info-tainment".. Now it's just the host and some female talking between themselves.. Hitting all the "talking points".
The turn-off for me started when BY would "tease" a topic all through his program, then not get to it at all... That really p1ssed me off. I suppose he was thinking it was cute and how smart he is pulling people like me through his mind numbing show.
Then came Bruce.. Can't stand him, Can't stand him, Can't stand him! Does he pay kfyi to put him on? I've listen to alot of 'em and he is the worst. Nothing substantive comes from this man.. You can listen, if you can stand it, to the first 30mins of the show and that would be the show through out the 3 hrs. Repeating the same ol dribble. Sam Steiger was even better.
So that's when I started channel surfing.
I rarely listen to the "kool-aid" station anymore at all. Maybe when Coast has something relevant I'll listen, but haven't had enough time to waste on the rest of the right wing hosts..
BTW, I'm not a liberal, I'm independent. Sorry to say I voted for king george twice.. I just stopped drinking the kool-aid and noticed what was true and not "spin"..

What is worse is when Mike Broomhead is filling in for Bruce Jacobs, and his "uh huh" every second while listening to a caller, does Broomhead not have an off switch on that function? So for entertainment I will have to listen to Imus on my way to the office in the mornings.