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KGB-KLSD Shuffle

The bigger question about 760: how will the flip to sports talk affect their AM competitor, the Mightier 1090? And ratings-wise, both are behind 97.3 The Fan. Can three all-sports stations survive in a market with just one major league team? Plus, one of the L.A. sports talkers, AM 570, comes in okay in many parts of San Diego.
 
AM 570, comes in okay in many parts of San Diego.
You can "hear" KLAC but it is not above about 2 mV/m at the best in coastal SD County. The ITU says that today you need 15 mV/m in urban environments to be "listenable".

So you can get the signal if you try, but next to nobody will actually listen.
 
The bigger question about 760: how will the flip to sports talk affect their AM competitor, the Mightier 1090? And ratings-wise, both are behind 97.3 The Fan. Can three all-sports stations survive in a market with just one major league team?
Considering they took 1360's programming and moved it, I don't think you will see an immediate discernable difference. Long term, it's less about the teams in the market, but the personalities and the audience for that content.

With that said, 97.3 has an inherent advantage being on FM to attract younger listeners and also being the home of the Padres. 1090 is a smaller operation, and may not be able to withstand competition from both iHeart and Audacy long-term.
 
You can "hear" KLAC but it is not above about 2 mV/m at the best in coastal SD County. The ITU says that today you need 15 mV/m in urban environments to be "listenable".

So you can get the signal if you try, but next to nobody will actually listen.
15 mV/m may true in an office bldg environment. But in SD you can hear KLAC just fine around town during the day in just about any car radio.
 
Considering they took 1360's programming and moved it, I don't think you will see an immediate discernable difference.
I should have elaborated on my original post. What I meant to add is that the format's move from 1360 to 760 (plus the nighttime power going from 1kw to 50kw) significantly improves the signal. 1090 may still be stronger along the North County coast, but sports on 760 is now easier to pick up than before. And since 1090's 50kw is highly directional (plus it's higher on the dial), 760's 5kw is actually stronger inland.
 
I should have elaborated on my original post. What I meant to add is that the format's move from 1360 to 760 (plus the nighttime power going from 1kw to 50kw) significantly improves the signal. 1090 may still be stronger along the North County coast, but sports on 760 is now easier to pick up than before. And since 1090's 50kw is highly directional, 760's 5kw is actually stronger inland.
The signal change helps, but it is unlikely to draw many new listeners to the format. It's a fair assessment that the bulk of the existing listener base simply moved to 760.
 
The signal change helps, but it is unlikely to draw many new listeners to the format. It's a fair assessment that the bulk of the existing listener base simply moved to 760.
Although the day signal on 1360 was pretty much useless in East County and North County, and a night it did not adequately cover even 40% of the market population. 760 only misses a bit of far eastern areas but still has an adequate signal for 95% of the population day and night.
 
Heard KGB, mostly loud and clear up here in central alaska for the first time last night (Thu. Sept 22nd after 9pm AK Time)
 
The bigger question about 760: how will the flip to sports talk affect their AM competitor, the Mightier 1090? And ratings-wise, both are behind 97.3 The Fan. Can three all-sports stations survive in a market with just one major league team? Plus, one of the L.A. sports talkers, AM 570, comes in okay in many parts of San Diego.
Phoenix has been supporting five different all-sports stations for several years now. I know it’s different considering they are a 4 team sports town, but San Diego with 3 different sports stations is not surprising. Sports is just one of those formats right now that seems to be very successful in multiple markets.
 
Although the day signal on 1360 was pretty much useless in East County and North County, and a night it did not adequately cover even 40% of the market population. 760 only misses a bit of far eastern areas but still has an adequate signal for 95% of the population day and night.
This is very true, I’m surprised I-Heart waited as long as they did to move their sports format from 1360 to 760, especially as the home of San Diego Aztec football. 1360’s signal up here in Carlsbad / Oceanside is weak at best during the day and is literally non-existent at night. 760, on the other hand, is on par with KOGO and 1090 as far as signal strength goes both day and night. I wish the Padres games were still on one of these stations because 97.3 is very spotty up here with all the hills. Makes listening to the Padres games not very enjoyable with all the static.
 
Considering they took 1360's programming and moved it, I don't think you will see an immediate discernable difference. Long term, it's less about the teams in the market, but the personalities and the audience for that content.

With that said, 97.3 has an inherent advantage being on FM to attract younger listeners and also being the home of the Padres. 1090 is a smaller operation, and may not be able to withstand competition from both iHeart and Audacy long-term.
It's hard to tell how 1090 is doing. They don't subscribe to Nielsen, but I suspect they place 3rd out of the 3 sports stations. A far cry from the original Mighty 1090.
 
KWFN is #15 in the latest ratings, although if you add in its streaming listeners, it would be tied with KOGO for #11. KGB is listed as #21, although that's mostly from the previous Talk Radio format. KLSD is #24, only slightly above DNS status. And as said above, XEPRS does not subscribe to Nielsen.

--The Fan has local shows from mid-morning to evening, but carries CBS Sports Radio in morning drive, late nights and weekends.

--KGB also has local shows most of the day: Morning drive, early afternoons and PM drive. It takes Fox Sports Radio evenings, nights and weekends, and also carries The Herd with Colin Cowherd in late mornings.

--XEPRS carries ESPN Radio from late nights to morning drive, along with Jim Rome late mornings from CBS Sports (not on KWFN) and syndicated Rich Eisen in early afternoons. I think 1090 only has local shows in PM Drive and early evening.
 
KWFN is #15 in the latest ratings, although if you add in its streaming listeners, it would be tied with KOGO for #11. KGB is listed as #21, although that's mostly from the previous Talk Radio format. KLSD is #24, only slightly above DNS status. And as said above, XEPRS does not subscribe to Nielsen.

--The Fan has local shows from mid-morning to evening, but carries CBS Sports Radio in morning drive, late nights and weekends.

--KGB also has local shows most of the day: Morning drive, early afternoons and PM drive. It takes Fox Sports Radio evenings, nights and weekends, and also carries The Herd with Colin Cowherd in late mornings.

--XEPRS carries ESPN Radio from late nights to morning drive, along with Jim Rome late mornings from CBS Sports (not on KWFN) and syndicated Rich Eisen in early afternoons. I think 1090 only has local shows in PM Drive and early evening.
Last I checked, Ben & Woods do morning drive on KWFN and that’s a local show. KWFN is live and local from 6:00 A.M. to 6:00 P.M. with Ben & Woods 6-10, John Kentera 10-2 and then Gwynn & Chris 2-6. KWFN is not local outside of 6:00 A.M. to 6:00 P.M. (unless there is a Padres game going on).
 
I just checked again. Yes, Ben & Woods are in morning drive, John Kentera middays and Gwynn & Chris in afternoons. Then it's either Padres or some other live sports most evenings and CBS Sports Radio nights and weekends.

The station's ratings were fairly poor at the start. But now, as noted above, if you add in streaming, it's tied with KOGO for #11. So I'd say the decision by Entercom to put a Sports station on FM in San Diego was wise. But for now, nearby Los Angeles remains the only large market with no Sports on FM.
 
It's hard to tell how 1090 is doing. They don't subscribe to Nielsen.
Can anyone explain why 1090 no longer subscribes to Nielsen? Their previous incarnation (The Mighty 1090) *did* subscribe. I dont believe their previous 6+ numbers were ever in the top 10, but they were on par with what KWFN is pulling now.
 
Can anyone explain why 1090 no longer subscribes to Nielsen? Their previous incarnation (The Mighty 1090) *did* subscribe. I dont believe their previous 6+ numbers were ever in the top 10, but they were on par with what KWFN is pulling now.
Agencies all get the ratings through their own subscriptions. For local sales, ratings are a minor part of the deal. So, since they don't have "great" ratings, they likely figured it was not worth the expénse.
 
My error. The the NIGHT signal on 760 is superior.

The daytime signals are going to be very similar in the areas of San Diego County where the population lives. The difference between 600 and 760 is minimal and the difference in power is only slight.

Interestingly, the two used to be "dial partners" with "Cuff Mub" on 540 and KOGO on 600. The revised NARBA agreement in the 60's forced the US to find a new home for KFMB and they were given a different clear channel to live on. The closest was 760, as 640 was locally in use, preempting the use of 640, 650 and 660. 690 was in use in Tijuana, making 660 to 720 impossible. 710 in LA blocked 720 and 730. And Catalina blocked 730 and 750. In fact, KFMB's overlap with Catalina was apparently in excess of normal limits but since this was a treaty based move, it was overlooked. Still, the low day power on 760 is due to the use of 740 in the LA metro.
When I drive in San Diego County’s north county towns of Vista and San Marcos, in my car radio 760 comes in clear bit 600 has static. Might only be true for my junky car radiobiology
 
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