TheBigA said:sloux said:but if he came with a $100K premium over a lesser-known news talent, the sum would seem trivial to the amount of extra revenue he might generate.
I think he's had a long time to demonstrate the amount of revenue he generates. There's a track record to look at. They may not know the subtilties of individual skills, but they definitely can see the costs and revenues.
They may know of his track record in the talk format, but my point was that Gross' talents as a news anchor could have been tapped in PM drive. To say its not worth the premium is to say that KCBS is foolish in throwing a premium at anchors like Stan Bunger. KCBS has success not merely because of its all-news format, but in great measure due to the quality talent it possesses.