-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
KGO/Bloomberg?
- Thread starter whonigs
- Start date
Bloomberg just might be a great fit for the weekdays not so much for the weekends.
RadioStarOne said:Bloomberg just might be a great fit for the weekdays not so much for the weekends.
I was very happy to read here that brown eye radio is gone from what used to be my favorite station. I had heard the name Bloomberg, but didn't know who/what it was. Checked it out last night. It was terrible. I have zero interest in what they were talking about. I don't care if it's the weekend or weekday. It's not interesting no matter when you listen. I don't let a clock or calendar tell me what to eat, watch, or listen to. Bloomers is even worse than browneye.
"It's so sad, so sad"
Pat Nixon
HCochet said:RadioStarOne said:Bloomberg just might be a great fit for the weekdays not so much for the weekends.
I was very happy to read here that brown eye radio is gone from what used to be my favorite station. I had heard the name Bloomberg, but didn't know who/what it was. Checked it out last night. It was terrible. I have zero interest in what they were talking about. I don't care if it's the weekend or weekday. It's not interesting no matter when you listen. I don't let a clock or calendar tell me what to eat, watch, or listen to. Bloomers is even worse than browneye.
"It's so sad, so sad"
Pat Nixon
Many businesssmen and investors may be interested, though one wonders if they'll be awake at that hour. Bloomberg (named after New York Mayor Michael Bloomberg's corporation) is arguably the premier financial reporting company in America. I say "arguably" because some might think that honor belongs to CNBC.
I heard this too. It is just ridiculous. Horrible management.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
Citadel said:I heard this too. It is just ridiculous. Horrible management.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
I agree that Ray is 100% better.
I'd pay to hear Ray. I'd subscribe to satellite radio if he was on it. It would be goodbye regular radio
Citadel said:I heard this too. It is just ridiculous. Horrible management.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
Nobody listens overnight. Stations stay on the air at night so that people who set their radios to wake them in the morning will tune to their station. In most formats, morning drive is the most important daypart, followed by daytime until 7pm. Then after 7 the typical audience drops about 50% and after 11pm there's another 80% drop. So, it's safe to assume that for most radio stations overnight has less than 1/10th the listeners of morning drive.
DavidKaye said:Citadel said:I heard this too. It is just ridiculous. Horrible management.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
Nobody listens overnight. Stations stay on the air at night so that people who set their radios to wake them in the morning will tune to their station. In most formats, morning drive is the most important daypart, followed by daytime until 7pm. Then after 7 the typical audience drops about 50% and after 11pm there's another 80% drop. So, it's safe to assume that for most radio stations overnight has less than 1/10th the listeners of morning drive.
Overnight ratings from 10p or 11p to 6am are not nearly as low as you say, especially in a large market that does not shut down the streets at 8pm, and start the commute hour after daybreak.
The cume can be exceptionally large overnight if the station lacks skywave interference. Sounds like you don't like Ray.
Citadel said:Overnight ratings from 10p or 11p to 6am are not nearly as low as you say, especially in a large market that does not shut down the streets at 8pm, and start the commute hour after daybreak.
The cume can be exceptionally large overnight if the station lacks skywave interference. Sounds like you don't like Ray.
Though I agreed politically with Ray more than any other KGO talkshow host, personally I couldn't stand his show. Sure, when he was first on decades ago I liked him, but he became repetitive to the point of using the exact same intro night after night, word for word.
But that's not my point. It was clear for a long time that KGO employed Ray not because he brought in any revenue but because he had been with the NAACP and was a longtime civil rights activist. So, it was music to their ears when Ray offered to work the overnight shift at KGO.
A listen to KGO during the Ray days showed that few were listening. The spot load was nearly non-existent, with a very few ROS ads and the C Crane ads. C Crane became successful because they bought rock-bottom priced ads on KGO, KEX, and some other stations. Some years back Bob Crane told me that he was getting some stations for as low as $3 a spot.
DavidKaye said:Citadel said:I heard this too. It is just ridiculous. Horrible management.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
Nobody listens overnight. Stations stay on the air at night so that people who set their radios to wake them in the morning will tune to their station. In most formats, morning drive is the most important daypart, followed by daytime until 7pm. Then after 7 the typical audience drops about 50% and after 11pm there's another 80% drop. So, it's safe to assume that for most radio stations overnight has less than 1/10th the listeners of morning drive.
Lots of people listen overnight. Look at all the cars out at night. They have their radios on. Lots of people work weird shifts. I listened at all hours. If/when I woke up in the middle of the night, I'd turn on KGO. My radio goes off after 60 minutes. I'd lay awake and listen for a while often resetting for another 60 minutes. I think the people listening from their beds listen more closely than those in cars during morning drive. You don't station surf from your bed. You do in the car during morning drive. I think there's a lot of bored lonely people living alone who LOVED KGO and listened during all waking hours whatever they happened to be.
HCochet said:DavidKaye said:Citadel said:I heard this too. It is just ridiculous. Horrible management.
With no offense to Bloomberg's Tom Keene, Ken Prewitt, and Red Eye's Eric and Gary, certainly Ray Taliaferro offers a show with 100 times the ratings. Cumulus should syndicate Ray and that would make more money than either Bloomberg or Red Eye. KGO liberal hosts are about the only hosts that has ever been competitive in the past two decades. Dr. Ray deserves syndication due to his passion, ratings, and longevity.
Nobody listens overnight. Stations stay on the air at night so that people who set their radios to wake them in the morning will tune to their station. In most formats, morning drive is the most important daypart, followed by daytime until 7pm. Then after 7 the typical audience drops about 50% and after 11pm there's another 80% drop. So, it's safe to assume that for most radio stations overnight has less than 1/10th the listeners of morning drive.
Lots of people listen overnight. Look at all the cars out at night. They have their radios on. Lots of people work weird shifts. I listened at all hours. If/when I woke up in the middle of the night, I'd turn on KGO. My radio goes off after 60 minutes. I'd lay awake and listen for a while often resetting for another 60 minutes. I think the people listening from their beds listen more closely than those in cars during morning drive. You don't station surf from your bed. You do in the car during morning drive. I think there's a lot of bored lonely people living alone who LOVED KGO and listened during all waking hours whatever they happened to be.
In large metros as large as San Francisco, you have people up later than in small town rural america. Some businesses and manufacturing run 24 hours a day. And, you've also got the commute issue - if the traffic is horrible then people are setting their alarms at 4am or 5am, to commute 2 hours into their place of work.
KGO will get very few listeners with red eye or bloomberg, and will lose these listeners to coast to coast, or anyone else who has local talk - either locally or on the skywave.
Since the listeners want the original lineup back, then Cumulus should listen or else they're #23 for KGO could fall to a #30, and even lower. Meanwhile AM 910 (and others) can take advantage of Cumulus' problems. Wish we had the 25-54 stats but the truth is that the 12+ numbers HAVE gone down from #1 under Citadel and ABC for decades, to #23 mostly under Cumulus.
What is the status with 860? that is a good signal for the metro. perhaps the fired KGO hosts could get together and buy that station - is it foreclosed property? Certainly folks like Dr. Bill must have a lot of money from working on Government Projects for years and years. Does AM 860 still run the propane tanks for the nightime operations?
Citadel said:Lots of people listen overnight. Look at all the cars out at night. They have their radios on. Lots of people work weird shifts.
Sorry, but I prefer to go by research rather than seat-of-pants guestimations. People simply DON'T listen overnight. You might want to read an Arbitron white paper on the topic: http://www.arbitron.com/downloads/Radio_Today_2011.pdf
Go down to page 106 of the study and see that about 1% of the the radio audience is listening at 2:00am compared with 16% listening at 7am. That's a HUGE difference!
You know, I'm a right winger by nature, but have always enjoyed Ray. He has some valid points and makes me think more often than not.
Regardless, I'll miss him on KGO. I am often up late (so people do listen overnight-an especially large market like SF should have a decent listener-ship as compared to say, Havre, Montana), as I am tonight, and I like listening in to KGO here in the Sacramento area (I grew up in the Bay Area).
Listeners do indeed tail off in the overnights (think that is obvious), but I am often up late, and do like listening to radio when up (not much of a TV fan). Again, a market as large as SF, should have a decent following overnight, and again, larger than Flagstaff, Arizona. By the way, I'm not dissing Havre or Flagstaff, but making a point. Been to both cities, and enjoyed my time there.
Cumulus should put Ray on all their stations, and shouldn't have canned him. Will miss his presence at KGO.
Just another avenue for stations to grab, and that is the overnights in the major markets (for that manner, the smaller markets too). So there isn't 7 million people listening to radio in the Bay Area on the overnights, but there is a good number of people who do work overnights and those that may be traveling through the area in those overnight times (not to mention the great skip KGO has to other areas overnight), that might tune in a guy like Ray.
My two cents worth.
Regardless, I'll miss him on KGO. I am often up late (so people do listen overnight-an especially large market like SF should have a decent listener-ship as compared to say, Havre, Montana), as I am tonight, and I like listening in to KGO here in the Sacramento area (I grew up in the Bay Area).
Listeners do indeed tail off in the overnights (think that is obvious), but I am often up late, and do like listening to radio when up (not much of a TV fan). Again, a market as large as SF, should have a decent following overnight, and again, larger than Flagstaff, Arizona. By the way, I'm not dissing Havre or Flagstaff, but making a point. Been to both cities, and enjoyed my time there.
Cumulus should put Ray on all their stations, and shouldn't have canned him. Will miss his presence at KGO.
Just another avenue for stations to grab, and that is the overnights in the major markets (for that manner, the smaller markets too). So there isn't 7 million people listening to radio in the Bay Area on the overnights, but there is a good number of people who do work overnights and those that may be traveling through the area in those overnight times (not to mention the great skip KGO has to other areas overnight), that might tune in a guy like Ray.
My two cents worth.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.