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KGO's Revamp... Take Two

chris319 said:
"Okay, for X dollars we'll give you NY, LA, Miami, SF, Phoenix..."
Click to expand...

Yeah, that might mean something to the guy selling motor oil for your Peterbilt.
Click to expand...

To the national company doing this, yes. Lots of potential for national advertising in radio: Truck stops are now mostly chains. As are diners, gas stations, and motels.

I'm actually surprised that companies such as Motel 6 haven't had a national late night network radio campaign. Bob Crane of C Crane built his business from nothing into a major contender by buying all those late night throwaway avails on the high powered local stations. Then he went national, buying time on ABC Radio network news, etc.
 
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