I disagree with everyone. The rhythmic stations in Austin underperform. One of the reasons is because KHFI leans rhythmic. If KHFI played less hip hop, some of their audience would go searching for it elsewhere. My guess is 18-34 females like the mix of music on KHFI, they want some hip hop but not as hardcore as the rhythmics play. However if KHFI shifted more pop/rock, some of these women would drift over to the rhythmics. KHFI is in a good situation right now, playing less hip hop only creates opportunity for other stations.