Well, before there were kHz and MHz, we used kc’s and Mc’s.😊
In the early days of radio, wavelength was used instead of frequency. Later both would be used together—I recall shortwave stations announcing both frequencies and wavelengths in the 1960s and 70s. The use of wavelength as a descriptor faded away in the 1980s onward.
Probably much less potential for confusion by using actual frequency, especially with different kinds of radios around the world. Channel numbering would likely be inconsistent and arbitrary.
Channel numbers for TV made sense due to the wide frequency band each channel occupied. And remember in the analog days, each channel had two separate transmitters for audio and video on different frequencies. Numbering was just easier in this case, especially since the TV tuners clicked into place for each channel, unlike radio.