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KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times)

And not a single word about the story in this ratings book; KKGO's skyrocketing to #7 among English language stations, and into a tie for 11th place in the market overall with a 3.2 rating, as Lon Helton pointed out yesterday in Country Aircheck.

But this is the LA Times we're talking about, isn't it?
 
Probably the best numbers for a country station in 20 years. Would love to hear David's analysis of this development as he has stated many times that because of the ethnic makeup of the market that a country format has no chance of success.

Also, sadly for us Indie fans, the new 103.1 scored the best ratings for that frequency in years.
 
briancraig said:
Probably the best numbers for a country station in 20 years. Would love to hear David's analysis of this development as he has stated many times that because of the ethnic makeup of the market that a country format has no chance of success.

Also, sadly for us Indie fans, the new 103.1 scored the best ratings for that frequency in years.
Click to expand...

Re. 103.1 .. well there goes the 'bad signal' theory ;)

Would love to know how KKGO did it also.
 
briancraig said:
Probably the best numbers for a country station in 20 years. Would love to hear David's analysis of this development as he has stated many times that because of the ethnic makeup of the market that a country format has no chance of success.
Click to expand...

I did not say there was no chance of success; KZLA was moderately successful and billing lots more than it is today. But no country station is going to get out of the 2 share range. KKGO is 22nd in 25-54 and continues to be below a 2.0; That is the high end of the range KZLA was at, too.

Also, sadly for us Indie fans, the new 103.1 scored the best ratings for that frequency in years.
Click to expand...

... because while all it's competitors are talking, 103.1 is playing a unique music blend.
 
SuperRadioFan said:
Re. 103.1 .. well there goes the 'bad signal' theory ;)
Click to expand...

The bad signal hold true. If they had a signal, the results would be considerably higher.

The theory that is proven here is the "bad format" one.
 
"Top 40 music is real popular right now, and there are a lot of styles" - Isn't that always the case? For how long has CHR been the most popular format?
 
ericdxx said:
"Top 40 music is real popular right now, and there are a lot of styles" - Isn't that always the case? For how long has CHR been the most popular format?
Click to expand...

Top 40 has not been the most popular format since the early to mid 70's.
 
How can KKGO be tied for 11th in the market, ranked #7 among all Enlglish-langiage stations, yet only 22nd in 25-54?

Charlie Cook mentioned to Lon Helton in last night's edition of Country Aircheck that KKGO's AQH is slightly higher than KBIG's (37,900 to 37,800), but KBIG's 2.7 million cume is more than double that of KKGO.

Cook also points out that 20% of 25-54 listeners had been ages 25-34, 35% were 35-44, and 45% were 45-54, and that in essence the audience has gotten 'a bit younger', since the gap between the top and bottom demos has now been sliced in half.

Cook did say that building that 25-34 cell is going to be tough in a market with two top 40 outlets, 'great Rock stations', as well as a market that is very heavily Hispanic in 25-34.

Thanks again to those myopic blockheads at the LA Times for not mentioning this at all---nice.
 
Marv-L.A. said:
How can KKGO be tied for 11th in the market, ranked #7 among all Enlglish-langiage stations, yet only 22nd in 25-54?

Charlie Cook mentioned to Lon Helton in last night's edition of Country Aircheck that KKGO's AQH is slightly higher than KBIG's (37,900 to 37,800), but KBIG's 2.7 million cume is more than double that of KKGO.

Cook also points out that 20% of 25-54 listeners had been ages 25-34, 35% were 35-44, and 45% were 45-54, and that in essence the audience has gotten 'a bit younger', since the gap between the top and bottom demos has now been sliced in half.

Cook did say that building that 25-34 cell is going to be tough in a market with two top 40 outlets, 'great Rock stations', as well as a market that is very heavily Hispanic in 25-34.

Thanks again to those myopic blockheads at the LA Times for not mentioning this at all---nice.
Click to expand...

KBIG has twice the 25-54 share that KKGO does. KKGO did have their best 25-54 share so far. 6+ and 12+ just don't mean anything to an advertiser. KKGO is also over a half share behind KMVN 25-54 - and Emmis got a lot of heat for abandoning Country.

Charlie is a great programmer and Saul has the ability to make Country work as he has no debt.

And, for the record, 42% of KKGO's audience is over 55 and 56% over the age of 45.
 
Marv-L.A. said:
How can KKGO be tied for 11th in the market, ranked #7 among all Enlglish-langiage stations, yet only 22nd in 25-54?
Click to expand...

That is because much of the audience is over 55. For the last 6 books, about 45% to 46% of the listening is among 55+ listeners. Of the average of 27,000 AQh listeners, just around 12,000 are in 25-54. The remaining few are 6-24, by the way.

Since in 18-34, about 55% of the market is Hispanic, it is tough for a country station to get younger demos.
 
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009

To see the ratings grid for the publicly released overall 6+ data for the February 2009 period (2/5/09-3/4/09), check link below:

http://www.radio-info.com/site/markets/grid/los-angeles

Along with the previous postings analysis, these numbers courtesy of allaccess.com:

18-34:

1. KIIS
2. KPWR
T3. KLAX
T3. KROQ
5. KBUE/KBUA/KEBN
6. KYSR
7. KBIG
9. KXOL

18-49:

1. KIIS Clear Channel with 4 of the Top 10 in this demo
2. KROQ
3. KLAX
4. KPWR
5. KBUE/KBUA/KEBN
7. KYSR
9. KBIG
10. (KOST) - estimated guess on my part
13. KRTH

25-54:

1. KIIS Clear Channel with 4 of the Top 10 & 6 of the Top 13 in this demo
2. KLAX
3. KROQ
4. KRCD
T5. KBUE/KBUA/KEBN
T5. KLVE
T5. KOST
8. KRTH
9. KBIG
10. (KYSR) - estimated guess on my part - per the article, in 25-34 adults KYSR beats KROQ
T11. KFI
T11. KCBS-FM (trending down for 6 months)
T13. KHHT
T13. KSCA
15. KTWV
17. KLOS (#3 AM Drive; #16 Middays; #20 PM Drive)
21. KKGO (I saw where David E. had them at 22nd-maybe the allaccess author Anthony Acampora goofed? Not a big deal...)
22. KLYY
27. KSWD (up from #36)

Other notes:

KDLD/KDLE in 18-34 triples Indie 103.1's share; in 18-49 & 25-54 it more than doubles Indie 103.1 (as mentioned by David E.)
KSSE - their lowest shares so far in 18-49 & 25-54
KMVN - up in 18-49 & 25-54 (was @ #21 25-54 in 1/09) - speculating that Movin 939 is possibly taking audience away from Jack 93.1

AM Drive overall: (from web article posted earlier)

1. KFI - 5.7
2. KRTH - 5.6
3. KIIS - 5.4

Note: KLSX format change from Talk to CHR occurred on Fri. 2/20/09 - 16 days into this 28 day rating period. (1.8 to 2.1 overall share; weekly cume from 705,900 to 1,116,100.)

The next overall 6+ monthly ratings report to be publicly released will be for March 2009: Thursday 3/5/09 to Wednesday 4/1/09 with data available on Wednesday 4/22/09.
 
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009

pjc1961 said:
Along with the previous postings analysis, these numbers courtesy of allaccess.com:

18-34:

1. KIIS
2. KPWR
T3. KLAX
T3. KROQ
5. KBUE/KBUA/KEBN
6. KYSR
7. KBIG
9. KXOL
Click to expand...

This table is missing #8, KRCD, KRCD.

18-49:

1. KIIS Clear Channel with 4 of the Top 10 in this demo
2. KROQ
3. KLAX
4. KPWR
5. KBUE/KBUA/KEBN
7. KYSR
9. KBIG
10. (KOST) - estimated guess on my part
13. KRTH
Click to expand...

Missing #6, KRCD.

10th is KOST, then KSCA, KCBS and then KRTH.

Simulcasts are listed only as the key station.... KBUE is listed as KBUE, not with all three calls. KIIS also includes the Antelope Valley simulcast, I beleve. KRCD includes KRCV. KDLD includes KDLE. KWKW includes KWKU, etc.
 
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