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KITS 105.3 Stunting... Return of Live 105?
- Thread starter AceBiscuits
- Start date
That Portland station, KNRK, has the same brand manager as KITS. He programs the KNRK-2 Alt Classics channel on KNRK-HD2, even does some voice imaging for the channel.
Dallas Osburn has been doing drop-ins for "Dave". Those were relatively recent additions.
KFOG became KNBR-FM at midnight September 6, 2019. "Dave" was after that.
I think it's more like finally admitting a mistake.
KITS-HD2 was branded as "Live 105" and "classic alternative" before Audacy pulled the plug on many of its HD-2 channels.
The problem is they tend to be two different audiences. The ones who like new music are bored by the old stuff, and the ones who like old stuff are alienated by the new stuff. We saw that at KROQ a few years back. It leads to the goldilocks syndrome where the music is either too new or too old.
105.3 Dave FM this playlist... oof... literally looks like 5 other stations in San Francisco I'll guess.
The problem isn't alternative being successful, the issue is Audacy doesn't let the djs do their jobs and forces all their alternative stations to play either A: songs that aren't really alternative or B: shove the good alternative adds to late nights unless they somehow hit the top of the charts
Why do you think KROQ and 94.9 are playing the new Thirty Seconds to Mars and David Kusher singles throughout the day as well as overplaying three year old songs like Monsters by All Time Low, meanwhile pushing songs like Lovejoy's fantastic "Call Me What You Like" but only playing them around 8pm - 5am when no one is really listening, and then lacking a lot of new music in general. Can't knock down the alternative format if you're a corporation executing it poorly.
The problem with KROQ was they were playing emo trap rap instead of alternative artists for half of their adds.
91X didn't have to stoop that low.
The instagram for Davefm is gone now.
I don't know I just find it funny how a lot of radio is just okay with not playing new music for alternative because they're both not doing it correctly fully while also giving in to a loud minority of an audience who doesn't know anything about how the format has always worked. Going classic alternative will NEVER be a viable future when there's a bunch of artists you can introduce to any audience that could help radio survive the streaming age. Instead, it's just the same ol same ol for 40 years that makes FM an absolute mockery of what it used to do right, and CAN do right when stations try.
Stop trying to kill a passionate industry I love, man...
Stop trying to kill a passionate industry I love, man...
The job of a DJ is to be hosts not pick music. It's been that way for 60 years
Here we go again. More purity testing by people who want to categorize music based on what they like. If there is better alternative music out there, it's the job of those artists and their labels to promote the music and give radio a reason to play it. That's how this works. If record labels have research on music that proves it's what people want, present it. That's what they used to do back in the day. This isn't college radio where kids play their own music.
What did I say about two different audiences. We see who you represent. More goldilocks syndrome.
Alright, so were the djs of successful stations like 91X, KROQ, 99X and whoever else had their peaks in the 80s-90s discovering and playing new wave, grunge, college radio rock bands like R.E.M., Pixies, Violent Femmes, etc, not thanks to the DJs who helped give the alternative radio boom of the 80s-90s to be fondly remembered by gen X and used as a crutch to criticize any alternative music today?
Djs are hosts too, but they're also the taste makers of music, that's why they're music directors, program directors, they're the ones who help give the station the identity of their local market, and help their brand by making their listeners important and not ONLY just an analytics game, championing artists and local bands that get little to NONE radio play on commercial alternative. Who was the one playing Sports Team years before they FINALLY charted on the mediabase alternative charts? 91X. Who was the one playing Cracker Island from Gorillaz nonstop since the day of release that would help it become #1 on that chart? 91X. Who is the one playing more new songs in a year than Audacy and Iheart radio stations have, even if most of the day is gold based tunes? 91X.
Why do you think 91X is successful after 40 years, because they never abandoned that, why did they get so much engagement when they celebrated their 40th anniversary and artists like Beck, Paramore, and quite a few others celebrated and tweeted their success? Why do you think they still have a cult fanbase even if they made the mistake of appealing to a few whiny fans who weren't listening outside of Resurrection Sundays anyway, not knowing anything about the station like I did listening since I was practically a toddler, and never abandoning a station I still love to this day and know they still try to do what they want to do.
And there is better music, why do you think Spotify focuses on everything and is more successful than alternative FM radio? Why do you think Public Radio stations like The Current, KEXP, etc are playing a lot of new music alternative is supposed to be playing? Are you telling me THIS is a viable currents playlist for alternative?
The research is flawed, this is why alternative has become dull like AOR was in the 70s. We need a Michael Halloran to combat that bs of having to hear the same songs over and over again and begin a new music revolution. Alternative will always be a music lovers format and one that is supposed to play NEW music that have potential to become future gold classics, breaking artists both deserving of radio play AND breaking local bands that help get their careers known, something that the internet is doing better nowadays but radio could still try to catch up to if they want to appeal to a big audience, because most people do not care about the radio because of how behind the times it's become, it sucks to say as someone who loves FM radio and wants to see it thrive, but this is something unfortunately a lot of people both old and new who used it as a source for new music discovery or just finding it an entertaining use of their time think nowadays.
But whatever, I guess I'm too self centered of bands that are getting critical praise and doing well on stations like KEXP or BBC Radio 6, I guess playing Running Up that Hill, Harry Styles, Post Malone and Foo Fighters 60 times a week is what's REALLY successful.
@PrezSquid I don’t know about later on, but in the early 80s KROQ only let jocks pick one song in an hour, at the end of that hour:
"During the late 1970s and early 1980s, mainstream acts dominated rock radio via the Album Oriented Rock (AOR) format, leaving little opportunity for most new artists. Carroll's approach was to play music from the emerging new wave, punk and related genres while retaining a Top 40 presentation style and Top 40 rotations. Noted for his ability to pick breakout hits, Carroll guided songs to prominence via the "Hot Clock," a pie chart prescribing the music to be played during each portion of a disc jockey's air shift. His system also included a "Jock's Choice" at the end of each hour of programming, during which a DJ could play any song of his or her own choosing. The Jock's Choice became a vehicle for new artists such as Depeche Mode and Juluka to break into KROQ-FM's regular rotation."
Gee, it's like back then program directors were ALLOWED to program, and not corporations instead.
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