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KJLL Going Hot AC?

MOVED: TIO: KJLL Going Hot AC?

Some posts in this topic have been moved to Take It Outside.

[iurl=http://boards.radio-info.com/smf/index.php?topic=125974.0]http://boards.radio-info.com/smf/index.php?topic=125974.0[/iurl]
 
all this started with a question about three non-significant signals:
I think you guys would argue about whether it really gets dark at night (how much light does the city produce...is it really dark...etc)

trying to prove who's the smartest is the room isn't working this time.

just my opinion, and thankfully, not my fight.
please proceed: very few of us left anyway
 
Why doesn't he loose money playing dance? He's on the right frequency 92.7. This friequency is dance in San Francisco and previously in Chicago and Phoenix. He could make a lot of dance fans happy and loose as much money as he wants.
 
Ron said:
Why doesn't he loose money playing dance? He's on the right frequency 92.7. This friequency is dance in San Francisco and previously in Chicago and Phoenix. He could make a lot of dance fans happy and loose as much money as he wants.
Click to expand...

No he would make dozens of dance fans happy and lose more money than he could have ever imagined. And why would one put dance on a signal that covers the suburbs or OC, Thousand Oaks, and Victorville, but not Hollywood and West LA?
 
Playlist this afternoon --
Dreadful and pathetic
Taken individually not terrible tracks, but...
There's enough on this list to piss off anyone at least six times regardless of what their favorite music genre is.

Did I say pathetic and dreadful? :eek:


Bon Jovi - Livin' On A Prayer
No Mercy - Where Do You Go
OneRepublic & Timbaland - Apologize
Duran Duran - Come Undone
A-Ha - Take On Me
Nelly Furtado - I'm Like A Bird
Counting Crows - Mr. Jones
Chicago - 25 Or 6 To 4
Natalie Merchant - Wonder
David Cook - Light On
Del Amitri - Roll To Me
Level 42 - Something About You
Gloria Estefan - Turn The Beat Around
Smash Mouth - I'm A Believer
Fastball - Out Of My Head
Paula Abdul - Straight Up
Jewel - Who Will Save Your Soul
Daughtry - What About Now
Genesis - Hold On My Heart
Charles & Eddie - Would I Lie To You?
Journey - Lights
Sophie B. Hawkins - As I Lay Me Down
Katy Perry - Hot N Cold
Matchbox Twenty - 3 A.M.
Goo Goo Dolls - Name
Madness - Our House
Mariah Carey - Can't Let Go
David Cook - The Time Of My Life
Natalie Merchant - Kind & Generous
Bruce Springsteen - Born In The U.S.A.
Vanessa Carlton - A Thousand Miles
Aerosmith - I Don't Want To Miss A Thing
Chicago - Does Anybody Really Know What Time It Is?
Madonna - I'll Remember
The Fray - You Found Me
Third Eye Blind - Semi-Charmed Life
The Pretenders - Back On The Chain Gang
Cece Peniston - Finally
John Mayer - Your Body Is A Wonderland
Toni Braxton - You Mean The World To Me
Whitney Houston - So Emotional
Jon Secada - Just Another Day/Otro Dia Mas Sin Verte
Gavin Rossdale - Love Remains The Same
Tina Turner - Private Dancer
Natalie Imbruglia - Torn
Rod Stewart - You're In My Heart (The Final Acclaim)
Sophie B. Hawkins - Damn I Wish I Was Your Lover
Bon Jovi - Wanted Dead Or Alive
Kelly Clarkson - A Moment Like This
Smash Mouth - Then The Morning Comes
 
...It's just George Johns "playing what he wants"...so which one of you Amaturo Alumni are getting the Market Manager gig and hitting the streets in the OC?
 
Hey! I saw Jill and The Sound at the OC Marathon this weekend...could this mean the two dying radio stations in LA are trying to gasp for air and promote a little?
 
Make that THREE dying stations gasping for air...KABC (I guess 790 is home to the "over 65" marathon crowd) was also a "media sponsor". The Sound's GM lives in the OC so this makes him look pretty important to anyone who cares. Does Jill FM even know they were a sponsor? Or are they pretty busy promoting Girls Night Out at the Westlake Village Muvico?
 
Speaking of 92.7 FM frequencies, what would be a better format to put on these stations?
 
Here are my picks....
-Alternative- The 92.7 frequency just seems perfect for an Alternative format for me. Something like Indie or Radio Gotham (this is an online internet radio station available at radiogotham.com- one of the best alternative formats in the U.S.)
-AC- Shifting back to it's roots to "Lite FM". "Lite FM" was a great format for this frequency and could snag some revenue from KOST
-Hot AC- It's already sounding like one...why not officially declare it and gain some ratings. In fact, Amaturo can save some money and pick up the Dial Global Hot AC format!
-Country- KKGO is hitting a big audience, what if KJLL picks up on this gain?
 
radiojomo said:
Here are my picks....
-Alternative- The 92.7 frequency just seems perfect for an Alternative format for me. Something like Indie or Radio Gotham (this is an online internet radio station available at radiogotham.com- one of the best alternative formats in the U.S.)
-AC- Shifting back to it's roots to "Lite FM". "Lite FM" was a great format for this frequency and could snag some revenue from KOST
-Hot AC- It's already sounding like one...why not officially declare it and gain some ratings. In fact, Amaturo can save some money and pick up the Dial Global Hot AC format!
-Country- KKGO is hitting a big audience, what if KJLL picks up on this gain?
Click to expand...

I had read recently that between 40 to 60 percent of the KKGO audiance is in Orange County. County could be a good pick. Reminds me of when we had KIK-FM and KZLA on the same dial.
 
OCradiodude said:
radiojomo said:
Here are my picks....
-Alternative- The 92.7 frequency just seems perfect for an Alternative format for me. Something like Indie or Radio Gotham (this is an online internet radio station available at radiogotham.com- one of the best alternative formats in the U.S.)
-AC- Shifting back to it's roots to "Lite FM". "Lite FM" was a great format for this frequency and could snag some revenue from KOST
-Hot AC- It's already sounding like one...why not officially declare it and gain some ratings. In fact, Amaturo can save some money and pick up the Dial Global Hot AC format!
-Country- KKGO is hitting a big audience, what if KJLL picks up on this gain?
Click to expand...

I had read recently that between 40 to 60 percent of the KKGO audience is in Orange County. Country could be a good pick. Reminds me of when we had KIK-FM and KZLA on the same dial.
Click to expand...

KYLE I wondered what happened to you, buddy!!


Funny you guys mention the country music format for 92.7. When KZLA went bye bye, I thought that was an opportunity for Amaturo to pick up the ball...

Radiojomo- AC for 92.7? They have some overlap with the KOST playlist, but I seriously doubt they'd "snag" much in the way of revenue from KOST. That implies that a KOST advertiser would switch albeit for a much much lower cost, but then that advertiser would lose a whole lot of listeners. Besides look at most of the ads curently on JILL-FM - they are smaller local-type businesses who would not spend the $$$ for KOST and would gain zilch in actual revenue as a result of their ads being on KOST instead of JILL.

As for country on 92.7 they've already missed the boat unless they aired a Classic Country format similar to the one on 1350 (AM) The Toad KTTD.

Alternative - Indie or Radio Goth is not designed for the 'bedroom community' served by 92.7 at least on the Thousand Oaks stick. While the Orange County transmitter would be better for that, I still think an actual real honest-to-goodness AAA format would be better received and accepted for both ends of the coverage area. Also that format lends well to being voice-tracked (see KPRI). Now what to do about Adelanto? :)
 
I'd play off the 92.7 and (if the name's available) rebrand it at "Star 92.7." It's only one digit off of what was a hugely successful and profitable station. Run it through your head a couple of times and see if you agree. It plays into a sound that's still familiar to a sizable female target audience. It makes it far less wimpie sounding than "Jill". And it conjurs up a station they sort of sound like already. 987 hasn't been Star for, what?, over a year...if CC doesn't "own" the name (and how could they?) I'd jump all over it. What do you say Mr.'s Amaturo and Johns?
 
socalguy said:
I'd play off the 92.7 and (if the name's available) rebrand it at "Star 92.7." It's only one digit off of what was a hugely successful and profitable station. Run it through your head a couple of times and see if you agree. It plays into a sound that's still familiar to a sizable female target audience. It makes it far less wimpie sounding than "Jill". And it conjurs up a station they sort of sound like already. 987 hasn't been Star for, what?, over a year...if CC doesn't "own" the name (and how could they?) I'd jump all over it. What do you say Mr.'s Amaturo and Johns?
Click to expand...
ANY format will so better than Jill! I'm sure if "Hardcore Polka" entered on this frequency, it would receive better ratings than Jill. As far as Star, I always heard that they NEVER made any big money with the format after 2003, is this true? Was this after the downfall of the station when they started branding themselves as "More Star Variety"?
 
OCradiodude said:
I had read recently that between 40 to 60 percent of the KKGO audiance is in Orange County. County could be a good pick. Reminds me of when we had KIK-FM and KZLA on the same dial.
Click to expand...

KKGO had 33,000 average quarter hour persons in the whole market in the last book. In Orange County, they had 17,000, so about half of the listening is there. However, in general terms, Orange County is only about 20% of the total market population, and does not offer much as a "separate" market... which is why there is no longer an OC embedded market with its own book.

The problem is not that KKGO has such a high percentage of listeners in Orange County. The problem is that it has so few in LA County.
 
Can you explain why that's a 'problem' that KZLA also had?

Is the fact that most of OC is more affluent that much of LA County essentially worthless because LA County has four times the number of residents?
 
Marv-L.A. said:
Can you explain why that's a 'problem' that KZLA also had?

Is the fact that most of OC is more affluent that much of LA County essentially worthless because LA County has four times the number of residents?
Click to expand...

Advertisers buying radio based on ratings generally want a broad geographic coverage to allow all branches or service areas to benefit.

And since KKGO is 20th in upper income, that issue is not relevant.
 
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