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KJR-FM flips to...
- Thread starter randix70
- Start date
I concur. This goes down in Seattle radio history as a all-time classic dumb move, taking one of the top-rated stations in Seattle and ditching the format just as a new competitor moves in.
Warm's ratings looked enviable last year -- no doubt -- but the pie won't be so hot in 3-way race when KCMS (logically) enters the fray.
Warm's ratings looked enviable last year -- no doubt -- but the pie won't be so hot in 3-way race when KCMS (logically) enters the fray.
WARM flipped today at 5pm today, and surely, KCMS isn't far behind. Good news for STAR and others, as 3 stations fight for their share of the XMAS pie. From a PPM perspective XMAS music may help these stations in the December PPM, but buyers are quick to discount this month, along with the holiday month as well. Could be a small boost for KRWM, who's been faltering as of late.
A
AQH
Guest
Bongwater said:
Good Lord. :
AQH said:Bongwater said:
Good Lord. :
I suppose those 1000 PPM packing people have to buy Christmas presents too which means they will be hearing a lot of xmas music in stores and malls I just wonder though if the risk out weighs the reward?
Are Christmas formats really that popular? After a few minutes it just makes me want to shut off my radio but maybe I am just a mean old Grinch... And don't most public places pipe in digital Muzak vs radio?
Very interested to see how that all plays out...
PPM may have done well in rehearsal, but...
It is difficult to believe it, but it's true! Hundreds, if not thousands, of radio station licensees are making major programming changes based on a different audience measurement method. The goal, of course, is to do what it takes to get the numbers the buyers want, but to me it represents the short-term quarter-by-quarter thinking that prevails in business today.
One day, someone will discover that it makes no sense to monitor passive listening by a very small population sample. Our industry needs more qualitative research on listening, not PPM.
This is the same industry that bought into the Clear Channel "less is more" scam.
It is difficult to believe it, but it's true! Hundreds, if not thousands, of radio station licensees are making major programming changes based on a different audience measurement method. The goal, of course, is to do what it takes to get the numbers the buyers want, but to me it represents the short-term quarter-by-quarter thinking that prevails in business today.
One day, someone will discover that it makes no sense to monitor passive listening by a very small population sample. Our industry needs more qualitative research on listening, not PPM.
This is the same industry that bought into the Clear Channel "less is more" scam.
Many stations who do format changeovers will take a period of time to "Sanitize the Area", making it a clean start for the latest roll-out of someones great idea. Basically chasing away the old and building up anticipation for the new. All Santa Clause all the time is a great way to do it. How many times will a listener put up with "Jingle Bell Rock" or that barking dog thing before they stab the button?
Let's just say that after Christmas KJR FM does flip formats, what format would they flip to? Rock, Country and Oldies are pretty much covered(even though KJR FM is already classic hits); if KJR FM did by some weird coincidence or whatever flip formats after the holidays, I would vote one of two things:
One, to Rock to take over Funky Monkey's format(and both are Clear Channel stations so I could see it)
Two, to a simulcast of KJR 950's format to try and do something that 710 doesn't have, an FM sports station
Three, a total and absolute long shot but why not: to a format reminicsent of KJR 950's post top 40 format, part oldies, part adult contemporary; heck Pat O'Day could come back, or maybe not.
One, to Rock to take over Funky Monkey's format(and both are Clear Channel stations so I could see it)
Two, to a simulcast of KJR 950's format to try and do something that 710 doesn't have, an FM sports station
Three, a total and absolute long shot but why not: to a format reminicsent of KJR 950's post top 40 format, part oldies, part adult contemporary; heck Pat O'Day could come back, or maybe not.
If you think waaayy back when KJR-FM first fired up, thats how they sort of did it. Tried to replicate the original funk and jive of the old channel 95 with 60's/70's top 40 hits..I think Norm Gregory started that format (?)..By the way..Norm is on my list of "Where are they now?"..Anyone know..? Putting both KJR's into simucast could be a good move. It's what KIRO should have done but didnt, and look where it got them. The 950khz signal is good but not great. It is, after all, AM. Adding the FM signal would give them some punch in areas where their AM signal is limp..
Wonderfulwino said:
What makes no sense to me is why any station that already does so well in the ratings would want to go and deliberately hand it's butt, gift wrapped, over to a new competitor with unknown potential if SOME changes aren't in the works.
Yes, KRWM's pumpkin pie looks delicious and who could resist a slice? But what's surprising is I guess we were expecting a lower reaching station to make that flip. Unless PPM packers instantly jumped ship from KJR-FM to KVI (or KZOK), it doesn't make a lot of sense.
Anyway, here's a can of Reddi-Whip for KJR-FM. Bon Appetit!......
A
AQH
Guest
Bongwater said:
Give Jerry Lee in Philadelphia a call and see what he says about your programming acumen.
I
IndigoCoyote
Guest
Doubt KJR FM is making any big changes in a successful format. Jumping to Xmas music is a nice strategic move. PPM friendly, lets them rest their catalog for 7 weeks (always important in in an oldies based format), and frankly I doubt very much that they are at all worried about KVI.
In spite of the voices on here saying how wonderful KVI sounds, I cannot see them as a major player without an FM signal. The most logical choices there would be 104.5 or 99.3. Unless Fisher is looking that way, I don't think KJR FM is going to worry much.
Also, KVI may sound great in the city, but it's not all that great over here on the eastside...listening side by side in Kirkland or Redmond KVI vs. KIXI there is NO comparison. KIXI has wider dynamic range, is much cleaner, and is the most "FM" sounding AM I have ever heard. KVI over here sounds no better than KJR and worse than KIRO. Kudos to Sandusky's engineer, especially when you consider the limitations of some of 880's source material.
Yes, I realize KIXI is in S Bellevue and 50K, while KVI is on Vashon at 5K. As mentioned, maybe they sound awesome in Burien. But that signal was engineered for a 1937 metro area. Yikes.
In spite of the voices on here saying how wonderful KVI sounds, I cannot see them as a major player without an FM signal. The most logical choices there would be 104.5 or 99.3. Unless Fisher is looking that way, I don't think KJR FM is going to worry much.
Also, KVI may sound great in the city, but it's not all that great over here on the eastside...listening side by side in Kirkland or Redmond KVI vs. KIXI there is NO comparison. KIXI has wider dynamic range, is much cleaner, and is the most "FM" sounding AM I have ever heard. KVI over here sounds no better than KJR and worse than KIRO. Kudos to Sandusky's engineer, especially when you consider the limitations of some of 880's source material.
Yes, I realize KIXI is in S Bellevue and 50K, while KVI is on Vashon at 5K. As mentioned, maybe they sound awesome in Burien. But that signal was engineered for a 1937 metro area. Yikes.
B
BurntOutRadio
Guest
Or maybe 93.7 would work for them...
Just sayin'
Yes, you are Bill. Someone get out the checkbook.
Just sayin'
Yes, you are Bill. Someone get out the checkbook.AQH said:
We'll get right on that, Jay...er, I mean AQH.
It's rare that I agree with Larry, but in this case he's spot on: It was STUPID for KJR-FM to go all-Christmas a week after KVI hit the air.
Memo to Jim Clayton @ Fisher: You've been given a priceless Christmas gift. Your to-do list:
1. Change positioners to "Seattle's only Classic Hits station".
2. Get the deal done with First or Wolfenbarger for an FM stick LMA
3. Get the live bodies on the air sooner than January 1.
according to the KVI promo spots, KVI, is set to go live on monday after thanksgiving, with the morning show.
SRP: change KVI positioners to "seattles only classic hits station"?? what about 104.5 KCMQ? i listened last night to 104.5 and those were definetely classic hits, as well, huh?
allright, i cant hold back anymore on christmas programming in july, or whatever. it was a stupid idea when 106.9 did it a few years ago. it is even a more pathetic idea to see other outlets, like KJR copycatting this nonsense. i predict this will be the last year of this. who listens, and loves jingle bells in early november , other than mr. bongwater's ears?
the high ratings on this xmas stuff have got to be bogus, just like john mccain, getting the republican presidential nominee vote for 08, bogus!
SRP: change KVI positioners to "seattles only classic hits station"?? what about 104.5 KCMQ? i listened last night to 104.5 and those were definetely classic hits, as well, huh?
allright, i cant hold back anymore on christmas programming in july, or whatever. it was a stupid idea when 106.9 did it a few years ago. it is even a more pathetic idea to see other outlets, like KJR copycatting this nonsense. i predict this will be the last year of this. who listens, and loves jingle bells in early november , other than mr. bongwater's ears?
the high ratings on this xmas stuff have got to be bogus, just like john mccain, getting the republican presidential nominee vote for 08, bogus!
IndigoCoyote said:
In this day and age, I would hope that the parent company of KVI, Fisher, would be smart enough not to throw good money after really bad money. I'd be willing to bet that the LMA with the rim shot FM was exclusively to help prop up KOMO AM from an assault from KIRO AM-FM (at the time), knowing full well that AM listeners are fading away. Going out and dropping millions of dollars one doesn't probably have to lose to prop up another little AM station like KVI, would be a serious money loser.
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