You summed it up pretty well, but to answer the last question; the answer can be found in one word.. expense. If KJR took a temporary 1-2% dip in share by adjusting with the factory format, yet saved 20% in attributable expense, it's still a win. The assumption being that 1-2% dip comes back in a few months because they would be the only FM oldies/classic hit hybrid in the market (that counts because no, KMCQ isn't in the game). They retain a great deal of the classic hits audience yet shore-up females. Apart from the unpleasant aspect of good people potentially losing their employment; from a strictly strategic point of view it makes perfect sense. Now we wait and see what actually happens.