Unfortuantly the product has suffered at the hands of bean-counting corporate America and that trickles down to less product to sell. Add to that fact that most of the big companies are terrible to work for, even as a sales person, and you find that many excellent radio sales talent have bailed out to other industries. Big corporate radio has brought it apon itself.
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KJSR
- Thread starter Countryjock
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NightAire said:
Bobby Butler has moved from nights to mornings. Incidentally, I've been noticing he also does morning traffic reports on a couple of Cox stations (why isn't Filbeck doing that?)
Everybody expected Star to change formats. All I have noticed is that Bobby is on in morning drive and that Jill is doing nights. I remember her from the old days of Rock 102. She sounds awesome on Star now. I do think they have added some more titles to the library but nothing to make the station younger. I do miss hearing Andy Barber. Hopefully he will be back on the air soon somewhere. I still think Star is one of the best stations in the Tulsa market.
shaneradio said:
Who is "everybody"? The only place I heard that rumor mentioned was on this board, and there was varied speculation on what format they would go to that wasn't already being served in this market. The simple fact is, good numbers are good numbers, and Cox very rarely messes with a consistent winner.
Billy is on now in Tampa. I suspect that Tulsa will be his next market. If he continues to have success in San Antonio and Tampa, I bet his network will grow quickly. I know Billy is good friends with the OM. Billy could really damage KMOD. P&B are so checked-out and are just going through the motions at this point. Honestly, I cannot blame them. KMOD is not the radio station that it once was.
I was one who thought Star might change formats... and apparently I was wrong.
They DO sound younger to me, lots more 80s titles, but I haven't actually written down titles and years before and after.
I hope Andy lands on his feet soon; when pros like him & so many others have to hunt for weeks or months for their next gig, there's something really wrong with this biz.
They DO sound younger to me, lots more 80s titles, but I haven't actually written down titles and years before and after.
I hope Andy lands on his feet soon; when pros like him & so many others have to hunt for weeks or months for their next gig, there's something really wrong with this biz.
Not just the biz. The whole economy sucks. Everybody has been affected.
NightAire said:
I wouldn't be surprised if it does play more 80's. Classic rock has tried to avoid getting too old for advertisers, too. There are a handful of classic rock stations that are playing 90's rock that was popular just before the grunge era started. Given that someone who was 18 when grunge became popular in '95 is now 35, it makes pretty much sense.
It's always been a problem for people his age to find work after being laid off, and it's quite common for companies to go straight for the older employees when looking to reduce payroll. It's not just in radio and not just in these economic times. I, too, hope he can find something soon. I never like to see someone get shafted like that, and I've never thought avoiding older job candidates was right.
shaneradio said:
Again, I would like to know what station you think he'll appear on. It won't be on any of the Cox stations...Clear Channel won't touch him...so where will he be?
And I'm not sure what KMOD has to do with any of this...Phil and Brent haven't been consistently pulling great numbers for some time.
Kent said:
While I'm not a huge fan of Star's playlist, I've found myself becoming enamored with Clear Channel's "Brew" stations. I think it is very smart of them to take the approach and calling them "Classic Rock's Next Generation".
Too bad their un-Premium "Choice" cookie-cutter music selection is so very tight and includes grunge crap. Their execution is musically poor.
OKCRadioGuy said:
I have no problem with the grunge aspect as long as it includes the proper artists and songs. For me, Nirvana would be unacceptable in this format unless it's their acoustic cover of "The Man Who Sold The World". Pearl Jam, Stone Temple Pilots and Soundgarden would be acceptable for me as well.
I certainly hear a lot of ones that don't fit actually. The latest deveopment is KRXO is starting to play some out-of-format "music". I'll be interesting to see how that doesn't work out.
If they're shooting for a younger rock audience, does it not make sense to begin to blend in some grunge? I imagine teens of the early 90s liked a little Zeppelin, a little Van Halen, and a whole bunch of the bands ionosphere listed. It isn't what I'D like to hear, but if I'm out of the target demo anyway, why not? Wasn't that what rock was in the early 90s?
Oil and water... If you're going to take things that far along, it's going to have to be a clean break IMHO. Then it's pretty darn risky as many stations have tried and failed in other markets trying to vend "classic" grunge "rock".
I don't know that a clean break is needed... people were born in the midst of transition... they grew up hearing both sets of music... locally, The Edge still plays Metallica, which is still hair metal to me...
The mistake I've seen has been trying to push forward TOO far TOO fast with maybe the wrong songs. You WILL drive some of your audience away when you modernize, so you have to give your new audience a chance to find you when you dump your oldest listeners... move forward an inch at a time.
(The other mistake I've heard is putting one of these so-called "hybrid" formats on a rimshot signal... the best programming in the world won't pull numbers where it can't be heard.)
We get it through our head what a "format" is, and that's fine if you want your station to feature a particular style of music. However, stations that stay true to a particular style typically don't do as well in the ratings (although they can have a fanatically dedicated following).
General music format success is, play what's current, or play music that appeals to a particular generation. Other formats tend to slice and dice the audience up too much (see Jazz, classical, Americana, etc.).
I still say, researched carefully, it should be possible to begin blending in some early 90s rock.
I'm not saying it's happening or that it WILL happen... just that it SHOULD be possible. 8)
The mistake I've seen has been trying to push forward TOO far TOO fast with maybe the wrong songs. You WILL drive some of your audience away when you modernize, so you have to give your new audience a chance to find you when you dump your oldest listeners... move forward an inch at a time.
(The other mistake I've heard is putting one of these so-called "hybrid" formats on a rimshot signal... the best programming in the world won't pull numbers where it can't be heard.)
We get it through our head what a "format" is, and that's fine if you want your station to feature a particular style of music. However, stations that stay true to a particular style typically don't do as well in the ratings (although they can have a fanatically dedicated following).
General music format success is, play what's current, or play music that appeals to a particular generation. Other formats tend to slice and dice the audience up too much (see Jazz, classical, Americana, etc.).
I still say, researched carefully, it should be possible to begin blending in some early 90s rock.
I'm not saying it's happening or that it WILL happen... just that it SHOULD be possible. 8)
Very selective and slow blending makes much less waves and churn. KRXO used to play new songs that were from older artists that fit nicely. I see that "update" as a much less radical morph. I'd be more inclined to try that than some of the stuff I'm hearing. Oh well... What do I know?
OKC Radio Guy said
You and I are not that far apart on programming theory; it sounds like KRXO is trying to dump their audience all at once... and that's a mistake.
I'll have to see if they're streaming online and give it a listen; I'm curious to hear if I can support what they're doing, or if they really have become "OKC's home of trainwrecks."
I personally felt Kool 106.1 here in Tulsa had a similar problem when the dumped their 60s music for 70s & 80s (and promptly put their numbers in the toilet). Even as Gen-X, I have yet to see good ratings for the station... and that's another ClearChannel station trying to modernize... hm... do I detect a pattern?
You and I are not that far apart on programming theory; it sounds like KRXO is trying to dump their audience all at once... and that's a mistake.
I'll have to see if they're streaming online and give it a listen; I'm curious to hear if I can support what they're doing, or if they really have become "OKC's home of trainwrecks."
I personally felt Kool 106.1 here in Tulsa had a similar problem when the dumped their 60s music for 70s & 80s (and promptly put their numbers in the toilet). Even as Gen-X, I have yet to see good ratings for the station... and that's another ClearChannel station trying to modernize... hm... do I detect a pattern?
NightAire said:OKC Radio Guy said
You and I are not that far apart on programming theory; it sounds like KRXO is trying to dump their audience all at once... and that's a mistake.
I'll have to see if they're streaming online and give it a listen; I'm curious to hear if I can support what they're doing, or if they really have become "OKC's home of trainwrecks."
I personally felt Kool 106.1 here in Tulsa had a similar problem when the dumped their 60s music for 70s & 80s (and promptly put their numbers in the toilet). Even as Gen-X, I have yet to see good ratings for the station... and that's another ClearChannel station trying to modernize... hm... do I detect a pattern?
I think it's obvious nationally that CC's Gen-X format isn't working. St. Louis recently flipped their Gen-X station to the Brew format. It's only a matter of time before Tulsa's gets a change too.
Kool had to do something...I think such a drastic chnage from 60's was an overreaction, but they placed their money on Kevan's promise to bring numbers, and both parties paid a price on it.
A
andybarber
Guest
It's me Andy Barber after 10 years @KJSR(Star-103.3) I'm on the beach, it's been 3 months now, this is the longest I've ever been out, oh well, I love what people put on these boards, it's all wrong, I have been taken care of by CMG and Gene Vidler and Steve Hunter, and by the way Chris Kelly is doing Fantastic!! Oh me, just Working-Out Everyday!p.s. Phil & brent were defeated by me in 1987(KAYI/Kay-107)..Hello!!
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