Spanish usage is actually decreasing in Fresno as the highest percentage of Hispanics are second generation and beyond and generally use little or no Spanish language media. In this regard, Fresno is like Albuquerque where less than 20% of Hispanics are Spanish dominant.
Good point. If I won the lottery, I wouldn’t mind owning and operating such a station knowing I would be serving the unserved. All I would care about is covering expenses.
This info from Equifax seems to indicate there are dollars to be spent by the aging boomers:
Nothing surprising here. Older demos have the money.
A 60 year old today is different from a 60 year old 20, 30 years ago, or more. They are more active, health conscious, living longer, and spending money on things that someone younger would buy. I think eventually the big ad agencies will realize how much money they are leaving on the table by ignoring this huge, and growing demographic.
So I’m in Fresno today and I haven’t heard them flip 105.5 fm yet. No announcement on both frequencies. I wonder if it’s still going to happen today?
According to John O. on facebook the new format will start at 6 AM Monday July 4th.
From Buck Owens to Garth Brooks
Hopefully that means no 2000s!!
It does, have some from the early 2000s, but I will say that they are all songs that wouldn't have sounded out of place in the 80s or 90s. No Zac Brown Band, like I've heard on some "classic" country stations.
