Maybe I can help James understand the difference, since I do both in Albuquerque.
I have two service agreements with Don Davis. One is to program 93.7/KRKE (technically 1100 and its translator) which I do by creating the automation logs here in L.A. and uploading them to the computer there. All Don does is insert his local commercials.
My second agreement covers consulting all other stations in New Mexico that Don owns either as an individual or via Vanguard Media. As opposed to hands-on programming, for those stations I do music research, suggest tweaks to rotations and clocks, etc. But unlike KRKE, Don makes the final decision on what to implement.
Albright, O'Malley & Brenner are the latter, not the former.