radio dx said:
The problem is you can hire the best talent and pd but the other half of it is the music without a fresh, exciting and extenstive play list it will be "The same ol' song". Not only is radio feeling the effects of folks using other means to listen to their music but just as in the print media that I am a part of it's the advertising dollar that is vanishing ever so quickly.
The market is so saturated I don't even think that the broadcast or print industry will ever recover to what it once was. The only hope I have is for the continued break-up of large media companies and maybe seeing the broadcast and print media go back to local community based owners who is not so much in it for a hefty profit but want to put out a good product and maybe just maybe the advertisers will come back.
This is just my thoughts and who really knows what the future holds.
I think your thoughts are on the mark, DX. We're facing a future with many less newspapers and magazines. The NY Times lost $70 million last
quarter. Though we all laugh at the current version of the SF Examiner, I think the the 20 page throw-away tabloid may be the only viable business model for newspapers in the future. The Chronicle is almost there already, albeit with better writers and more talented columnists.
I still subscribe to
Time Magazine - not sure why...it's more of a habit than anything.
Time has shrunk by about 75% from a decade ago, and not just because of lost advertising pages. The content is way down - fewer articles, and the articles are shorter. But that's all they can afford without more advertising support.
Specialty magazines will survive - my daughters
Seventeen is huge every month, with hundreds of pages of fashion and make-up ads.
Actually, radio advertising may have a decent future once the economy improves - I don't think businesses want to put their advertising dollars exclusively on-line, and they may start putting fewer dollars into TV because of technology.
Since I started using a DVR, I almost never watch TV commercials - I either pre-record the show (much easier than the old VCR days) or purposely start the show late so I can back it up and speed-search the commercial breaks. I started
This Week at about 8:20 this morning, and was done with it a few minutes after 9:00...commercial free, other than the few glimpses of product names I caught while it was fast-forwarding.
Non-commercial NPR has gained a lot of listeners, and you can always change stations during commercial breaks, but there's no radio equivalent to DVRs.