I haven't gotten a chance to listen. I lose KLAZ right be I hit the state line but a larger female role in the morning show has been a long time coming. Considering the format of the station, you guys certainly made the right decision increases the use of females and adding a little youth to the station. Even when I worked there, I was 35 and felt like I was pushing the demo. To be the young, hip station, I think you have to be young and hip and I was never hip. LOL!
My only wish is for mid-days to be live or at the very least, voiced by someone who knows the market. NOT that I am saying that because I do voice work and know the market, only because I believe you lose a certain amount of community credibility when you have someone on air who doesn't live in the area. Then again, I'm old school and really miss live radio. Of course, talking out of both sides of my mouth, I certainly understand the financial benefits of voice tracking. I just wish you could find someone local who knew the city instead of the out of state voice you're using.
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My only wish is for mid-days to be live or at the very least, voiced by someone who knows the market. NOT that I am saying that because I do voice work and know the market, only because I believe you lose a certain amount of community credibility when you have someone on air who doesn't live in the area. Then again, I'm old school and really miss live radio. Of course, talking out of both sides of my mouth, I certainly understand the financial benefits of voice tracking. I just wish you could find someone local who knew the city instead of the out of state voice you're using.
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FiveStar said:Anybody got any udpated reaction to the new Big Daddy/Heidi show? Now that they've been on a little while, it sounds like the show is tightening up and they're playing off each other very well. Keith's big strength is playing straight man and making his partner sound great. No telling what the actual numbers are, but it's obvious they've built a strong phone following. They've also gotten just a bit closer to the edge with some of their material. Nothing scandalous, but definitely edgier.
Overall, it sounds like a plus, but it's hard to replace a show that's been in one place for a long time, even a mediocre one. From what I can tell the old show wasn't bad at all, but the new mix definitely gives Heidi a bigger role and should draw more females over the long term. An intangible is the constant promoing. That goes a long way toward building a long term base.
Just my humble opinion and your mileage may vary.