klifhanger said:
First:MASTER OF GRAND ILLUSION Lives to argue,and has an obsession with topics when one proves him wrong. That has happened on several occassions,but not in "his world." His SA post is something Robert Heinlein or Ray Harryhausen with a dash Of Arthur C. Clarke would come up with.
Grant Chester: Thanks for the kind words. Yeah having lived there as you did,and worked there as you did,I believe we know what we are talking about in regards to SA. You know it by living there more than a decade,not some scalawag at a low performing station who comes in for a year,and leaves it in worse shape. SA is basically a "clearing house" of illegals.Go to Somerset rd.,Gen McMullen rd. Sw Military Drive,Culebra Rd. on the east side. The proof is there.
I see. KCOR (AM) is 60 years old as a Spanish station, and the UVR San Antonio cluster is based on the heritage of this station. Nobody "comes in for a year" and leaves anything in "worse shape." The fact that KBBT has been #1 since it went on the air, that KXTN has been a major player for more than a decade in a unique format, and that KCOR-FM and KROM are the #1 and #2 Spanish language stations should be enough to show that we have an incredible team in the market, headed by GM Dan Wilson, who has been in Texas radio for several decades, with over 20 years with the company.
Nobody in this company has "come in for a year and (left) it in worse shape." All the stations are performing extremely well, and the debut of 97.7 La Kalle last week will enhance the cluster position in the market by serving another group of Hispanics who did not have their own station yet.
This is a radio board, so the first figures most of us use are the ones that correspond to the Arbitron MSA. That means two things: 1) the data is for 12+ only, and 2) that the MSA for Arbitron is not always the same as the OMB / Census Bureau market definition. Then, we have to understand that each year Arbitron updates the population data using the Census updates as processed and "enhanced" by Claritas (which uses other data to reinforce the estimates). So the current SA figures for Hispanics are 2005 Census & Claritas estimates.
There is no count of illegals in any market. The Census did not ask an immigration status question. We have a "range" figure for the nation, such a the FAIR figure of 11 to 12 million illegals, of which group about 7 million to 8 million are Hispanics. If there are 43 million Hispanics in the US, then one of every 5 to 6 is illegal... about 18% +/- 3%.
By that standard, about 9% of the population of San Antonio would be illegal, or 18% of the Hispanic population. But San Antonio has a very unique quality, shared int he USA only with Albuquerque: a multi-generational Hispanic community that dominates the market. Per Nielsen and Arbitron, who have done language enumeration studies, only between 25% and 30% of SA Hispanics are Spanish dominant. So that means that the not-born-here community is about 13% of the market, or maybe 25% or so of the Hispanic community... because the "Spanish dominants" are almost 100% foreign born, always.
So, we have a quarter of the Hispanic population born outside the US. Not all of these will be illegal. Using data from the Census on foreign born citizens and legal residents, about 30% of foreign born Hispanics are illegal. So, the percentage in SA would be around 8% to 9% of the Hispanic population or about 4% to 5% of the total market. All this data is verifiable step by step using the Arbitron data available online and the Census 2005 projections and data from FAIR and other "reasonable" immigration reform organizations.
You don't seriously think a cluster will have 21% to 23% of the total market shares
without knowing the dynamics and characteristics of the market and its residents, do you?
