KLUV

[charles123]

Anybody been listening to KLUV lately? They've added a lot of new stuff on here. They added these so far as of this morning and more probably to come:

Def Leppard
Aerosmith
Toto
Madonna
The Edgar Winter Group
ZZ Top
Heart
A-Ha
Van Halen
Cheap Trick
The Atlanta Rhythm Section
Blondie

 

[317C50KW]

I think that's called growing the format. And frankly not a bad move on their part.

 

[charles123]

I think that's called growing the format. And frankly not a bad move on their part.

They also played "Sea Of Love" by The Honeydrippers. When was the last time you heard that song?

 

[dfaulkner]

If they keep this up, they won't have much time left for Diana Ross & the Supremes.....

 

[jeffdfw]

I just heard Knock on Wood by Amii Stewart followed by Roll With It by Steve Winwood...

Knock on Wood takes me back to The Rock Island Disco at Six Flags... I must have been in about 9th grade. Sheesh!

 

[davideduardo]

If they keep this up, they won't have much time left for Diana Ross & the Supremes.....

That's the idea... blow off the geezer demos and move into a 35-44 target.

 

[johnsummers]

The 'Duke Of Earl" is dead!! ;D

 

[oldiesfan6479]

And soon, Brown Eyed Girl will lose its status as the
most overplayed oldie classic hit! (If it hasn't already.)

Was that the Old Gringo "dissing" himself? Isn't he in the
"geezer" demo? ;D

 

[txchipk]

If they keep this up, they won't have much time left for Diana Ross & the Supremes.....

That's the idea... blow off the geezer demos and move into a 35-44 target.

As KLUV moves to less old oldies and broadens the 80s music, at some point they and sister KJKK are going to have a fair amount of overlap. Wonder if KJKK, still mostly late 70s-80s-early 90s, refreshes at some point to avoid cannibalizing each other?

 

[dfwrunner]

Anybody been listening to KLUV lately? They've added a lot of new stuff on here. They added these so far as of this morning and more probably to come:

Def Leppard
...

They still have proper programming (oldies) on HD-2

 

[davideduardo]

Was that the Old Gringo "dissing" himself? Isn't he in the
"geezer" demo? ;D

No dissing... just stating a fact about advertisers and 55+.

 

[davideduardo]

And soon, Brown Eyed Girl will lose its status as the
most overplayed oldie classic hit! (If it hasn't already.)

That song is very turn-of-the-decade, so it fits classic hits demos nicely. What brings in the unsalable demos is the Motown, British Invasion, Chubby Checker et. al. type stuff that has little under-55 appeal and is pretty tiring as well.

 

[OHTBGH]

There is nothing wrong with the British Invasion. There is tons of tunes the stations don't play! Just many of them never made it across the pond.

-BGH

 

[bucwhyl]

That music listed must be dayparted, because I checked out KLUV last night before I went to bed. I heard the same ol' thing I usually hear on KLUV except for Dire Straits, "Money For Nothing".

 

[8638]

And soon, Brown Eyed Girl will lose its status as the
most overplayed oldie classic hit! (If it hasn't already.)

Was that the Old Gringo "dissing" himself? Isn't he in the
"geezer" demo? ;D

I had that exact thought! Self hatred is such a sad thing

 

[Dr. o Fun]

They also played "Sea Of Love" by The Honeydrippers. When was the last time you heard that song?

Last week... at a wedding.

dr

 

[radiogroupie]

The 'Duke Of Earl" is dead!! ;D

and so it goes...

 

[RADIO TRUTH]

There are 78,000,000 baby boomers who want to hear 50s and 60s music that are not being served by so called classic hits stations.

 

[johnsummers]

You are correct. The problem is advertisers do not buy 55-plus. End of story.

 

[TexasTom]

There are 78,000,000 baby boomers who want to hear 50s and 60s music that are not being served by so called classic hits stations.

The boomers are not a monolithic block -- someone born in 1946 can have very different taste in music from someone born in 1964. As someone born near the tail end of the baby boom, I have no interest in hearing 50s music, and little interest in pre-British invasion 60s music. On the other hand, I would enjoy a lot of 70s and 80s music that likely wouldn't appeal to early boomers. Taking it further, some boomers might be oriented more towards album/progressive rock, others are country fans, yet others like R&B, while some of us are more into pop music. While we may not be as musically splintered as Gen Y, we're far from a monolithic block.

So playing 50s and 60s music isn't going to appeal to anywhere near all of those 78 million boomers.